FOR IMMEDIATE RELEASE:

SFK-SUCCESS FOR KIDS & MYLIFE MYPOWER HOST

“BREAKING THE BULLYING CYCLE” RED CARPET COCKTAIL RECEPTION

Event Emceed by Recording Artist Marla Maples

LOS ANGELES, CA - DECEMBER 14, 2010 – On Tuesday, November 30th SFK-Success For Kids, Inc. and MyLife MyPower, Inc. presented "Breaking the Bullying Cycle” at the SLS Hotel in Beverly Hills. More than 300 guests gathered to take an active stand in providing a solution to the critical issue of violence and bullying faced by children in Los Angeles.

“Breaking the Bullying Cycle” was a red carpet cocktail reception to raise funds and awareness about the effects of bullying on children with proceeds from the event benefiting Success for Kids Los Angeles and MyLife MyPower. The event emceed by Marla Maples also included celebrity attendees Jeremy Piven, David Arquette,and Jason Ritter.

“Our children need us to take a stand against bullying now more than ever. Every day the SFK program directly affects bullying behavior by teaching children how to deal with life’s challenges in a positive way versus engaging in negative behavior toward their peers,” said Dr. Heath Grant, CEO, Global Education and Outreach, SFK, and Dwayne Ashley, CEO, Global operations in a joint statement.

Seven-year old MyLife MyPower PSA participant, Gabriele Eggerling, said, "It's good to ask for help if you are being bullied...but you can find the besthelp...right here...inside yourself. That is where the superhero is!"

Attendees of the event enjoyed a performance by Warner Brothers Records artist, Tyler Hilton, who performed “This World Will Turn Your Way,” from his EP “Ladies and Gentlemen”. Guests also participated in a silent auction and raffle, leaving the event with weekend getaway packages, luxury car rentals, celebrity signed memorabilia and more. Other items included a 2-hour private training with world famous poker player, Annie Duke and Manny Pacquiao autographed memorabilia among others.

“MyLife MyPower is committed to educating bullies and their victims about the consequences of bullying, why it is wrong and what people can do about it,” said Daniel Puder, Founder, MyLilfe MyPower. “We are thankful for the outpouring of support from the attendees of ‘Breaking the Bulling Cycle’.”

The presenting sponsor Max Muscle Sports Nutrition partnered to provide a tangible way for children to empower themselves through proper nutrition and eating right. MMSN has over 150 retail stores across the United States. Their Certified Fitness Nutrition Coaches in each location are dedicated to helping people change their lives through education, high-quality nutritional products, customized nutritional programs and other services. To learn more go to <

Other sponsors included: Coca Cola, SBE, SLS Hotel, One Hope Wine, Nuvo, Paul Mitchell, Madeline Beth, Miracle Hydrate, and Warner Bros. Records.

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For more information about SFK go to To learn more about MyLife MyPower, go to

View video from the event at:

MEDIA CONTACTS:

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Latoya Henry, SFK-Success for Kids, 646.382.4511,

Brendan Cravitz, MyLife MyPower, 323.761.9784,

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ABOUT SUCCESS FOR KIDS, INC. (SFK)

Success for Kids, Inc. (SFK), is a non-profit organization dedicated to empowering at-risk children and youth to become resilient, productive citizens by delivering innovative research-based programs that enhance four personal strengths (interpersonal skills, emotional intelligence, problem solving skills and self-sufficiency) and give students a greater sense of purpose in their lives. With a dedicated staff, SFK is the largest international social emotional learning organization in the world. Since its inception in 2001, SFK has provided more than $25 million in programmatic support impacting more than 60,000 children and adolescents. A 501(c) (3), tax-exempt organization and four star charity ranked by Charity Navigator, it ranks as one of the most efficiently operated charities in the country.

ABOUT MYLIFE MYPOWER

MLMP was created by Daniel Puder to address the growing and alarming issue of bullying while providing the essential tools to increase the self empowerment, self esteem, and self worth of children today. The mission of MyLife MyPower (MLMP) is to reduce hostility and violence in our community through education, awareness, and advocacy. MLMP will implement programs and gather role models from the entertainment, sports, business, and political worlds to help steer kids in a more positive direction. Learn more about MLMP at

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