OBJECTIVE:Construct a sponsorship proposal.

Sponsorship Proposal

Students are to create a unique event. Encourage students to “think outside the box” and select from a variety of categories. Examples include golf, cars, story telling, antiques, equestrian, swimming, climbing, opera, fiddler’s bluegrass, crafts, amateur wrestling/boxing, jazz, battle of the bands, battle re-enactments, home and garden, road races, and three-on-three basketball. Charity events may include Special Olympics, Walk for the Cure and more.

Use the following outline as a guide:

  1. Description of the proposed event (1 page)
  2. Name and Purpose
  3. Day/Date – does date match activity…would you have a baseball game in January?
  4. Location
  5. Activities – be detailed, describe in detail
  6. Awards? – will you event give out awards? If so, describe in detail what awards
  7. Description of the target audience (1 page)
  8. Size – number of people expected/wanted – both participants and spectators
  9. Demographic characteristics – age, gender, income – who does this event appeal to
  10. Psychographic characteristics – lifestyles of the participants/audience, things they like, how does this tie in to the event
  11. Geographic characteristics – where they live, will people be willing to travel to your event or is it more of a local event
  12. Sponsor contracts for 3 different levels of sponsorship. Lowest sponsorship level should have at least 4 benefits, middle sponsorship level should have 6 benefits, top sponsorship level should have 8 benefits (3 pages – one for each level) – should be attractive to sponsor – use clip art, include signature lines for both sponsor and event organizer
  13. Exclusivity – are they the only business of their type or not
  14. Media packaging – will their name be in newspaper, radio, tv – explain how
  15. Signage – banners/flyers/signs, etc.
  16. Entertainment – sponsors tents? Special events for sponsors?
  17. Merchandise rights/gift bags – will sponsors be able to sell or give away merchandise
  18. In-kind – trading a service in exchange for being a sponsor
  19. Internet – what type of promotion will be done on internet? Social media?
  20. Fees – how much will each level cost?
  21. Other obligations of sponsors or event
  22. List of Sponsors –1 page

a. 10 potential sponsors – 5 of them must have target audiences that are similar to your event. Need names and addresses of all 10

  1. Post-event assessment – how will you measure success of event – what will you provide your sponsors – 1 page
  2. Proof of Performance package
  3. Measuring customer awareness
  4. Measuring sales within geographical area
  5. Opportunities for growth – ways to improve your event

The proposal is to be typed, double-spaced using 12-point font. Proper grammar, spelling and punctuation are essential for full points.

Sponsorship Proposal Evaluation Form

Please circle one number for each of the following competencies/indicators and place the number in the space provided to the right, then total.

Evaluation Criteria /

Excellent

(A) /

Good

(B) /

Fair

(C) /

Poor

(D/F) /

Score

List of 10 potential sponsors / List contains name, contact person, address and phone number of 15 potential sponsors
15 / List contains name, contact person, address and phone number of less than 15, but more than 10 potential sponsors
14, 13, 12 / List contains incomplete information and/or less than 10, but more than 5 potential sponsors
11, 10, 9 / List contains incomplete information and/or less than 5 potential sponsors
8 or below
Description of the event / Purpose, date, location and activities of event are completely addressed and complete.
15 / Purpose, date, location and activities of event are addressed, but incomplete.
14, 13, 12 / Purpose, date, location and activities of event – only two to three of the four are addressed and are incomplete.
11, 10, 9 / Purpose, date, location and activities of event - only one addressed or incomplete, or none at all.
8 or below
Description of the audience / Size, demographic characteristics, psychograhic characteristics, geographic characteristics, and behavioral response are all addressed and complete.
15 / Size, demographic characteristics, psychograhic characteristics, geographic characteristics, and behavioral response are addressed, but incomplete.
14, 13, 12 / Size, demographic characteristics, psychograhic characteristics, geographic characteristics, and behavioral response – only three to four of the five are addressed, and are incomplete.
11, 10, 9 / Size, demographic characteristics, psychograhic characteristics, geographic characteristics, and behavioral response – only two or fewer of the five addressed and/or not compete at all.
8 or below
Sponsor benefits / Exclusivity, media packaging, signage, entertainment, merchandise rights, in-kind, Internet and leveraging are fully addressed and complete.
24 / Exclusivity, media packaging, signage, entertainment, merchandise rights, in-kind, Internet are addressed, but incomplete.
23, 22, 21, 20, 19 / Exclusivity, media packaging, signage, entertainment, merchandise rights, in-kind, Internet – only five to seven of the eight are addressed, and are incomplete
18, 17, 16, 15, 14 / Exclusivity, media packaging, signage, entertainment, merchandise rights, in-kind, Internet – only four or fewer are addressed and/or not complete at all.
13 or below
Sponsor fees / Fees, in-kind and other obligations are fully addressed and complete.
12 / Fees, in-kind and other obligations are addressed, but incomplete.
11, 10, 9 / Fees, in-kind and other obligations - only one or two of the three are addressed, and are incomplete.
8, 7, 6 / Fees, in-kind and other obligations - only one of the three is addressed, and/or is not complete at all.
5 or below
Post-event assessment / Measuring customer awareness, measuring sales within geographical area and opportunities for growth are fully addressed and complete.
12 / Measuring customer awareness, measuring sales within geographical area and opportunities for growth are addressed but incomplete.
11, 10, 9 / Measuring customer awareness, measuring sales within geographical area and opportunities for growth – only one or two of the three are addressed, and are incomplete
8, 7, 6 / Measuring customer awareness, measuring sales within geographical area and opportunities for growth – only one of the three is addressed, and/or are not complete at all.
5 or below
Proper format, grammar, spelling and punctuation / Proposal is typed, double-spaced using 12-point font - occurrences of grammar, spelling and punctuation errors are less than 3.
10 / Proposal is typed, double-spaced using 12-point font - occurrences of grammar, spelling and punctuation errors are more than 3, but less than 7.
9, 8, 7 / Proposal is typed, but not double-spaced or using 12-point font - occurrences of grammar, spelling and punctuation errors are more than 7, but less than 12.
6, 5, 4 / Proposal is not typed - occurrences of grammar, spelling and punctuation errors are more than 12.
3 or below
Comments: / Total Score:
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