School Choice Ohio is happy to serve as your
pro bono marketing consultant!

The EdChoice & Income-Based
Marketing Kit Includes:

Handout Templates
(English & Spanish)

Email Template

Social Media Templates

Press Release Templates

Postcard Template

Questions? Need more info?

School Choice Ohio
614-223-1555




Email Template
This is an email template that you can customize and send to local families to let them know that you are accepting scholarship students. You can also give this template to your current parents and ask them to email 10 of their friends.Just remember to customize the information in the brackets!
Dear [insert name],

Did you know the following public schools in our area have been designated by the Ohio Department of Education as underperforming public schools?

  • [name of eligible school nearby]
  • [name of eligible school nearby]
  • [name of eligible school nearby]
  • [name of eligible school nearby]

Because of that, students who are attending, entering or assigned to one of these schools are eligible to apply for an EdChoice Scholarship worth up to $[4,650/6,000] that can be used for tuition at [Name of School]. There are absolutely no income guidelines to apply.

There are many more schools across Ohio whose students are eligible to apply for this scholarship. For a complete list of eligible schools, visit

In addition, incoming kindergarten, first, second, third and fourth grade students are eligible for an Income-Based Scholarship to attend our school at no cost if their family’s income is at or below 200% of federal poverty guidelines. That’s $49,200 for a family of four.

[Paragraph about what makes your school great/unique.]

If you are applying for one of the scholarships, be sure to enroll your child in [Name of School] by [Date]. [If transportation is available, say so here.]

You can renew the scholarships through high school graduation.

Be sure to spread the word about these scholarship programs to your friends, family, neighbors and coworkers.

Questions? Call [Name of School] today at [Phone Number].

Thank you,
[Email Signature]

Facebook Posts
These are Facebook posts that you can copy and paste as a status. Just remember to customize the information in the brackets!

Did you know our school accepts the EdChoice Scholarship? If your child attends one of Ohio’s underperforming public schools, he or she could be eligible for a scholarship worth up to $[4,650/6,000] to use toward tuition at our school! Contact us to learn more!

Is your child currently attending [name of eligible school nearby]? What about [name of eligible school nearby]? Children attending those schools can receive a scholarship worth $[4,650/6,000] to attend [Name of Your School]! Give us a call today to learn more at [Phone Number].

Is your child entering kindergarten, first, second, third, or fourthgrade this year? Depending on your family income, your child may be eligible for a scholarship to attend our school at no cost! Call us today at [Phone Number] to check your eligibility.

Tweets
Is your school on Twitter? If so, below are some tweets you can copy, paste and customize for easy sharing. Just remember to customize the information in the brackets!

  • We happily accept EdChoice Scholarships! All children deserve a quality education. Learn more by contacting us today.
  • Your child could be eligible for a scholarship from the state to attend [Name of School]! Visit our website to learn more.
  • Does your child attend a low-rated public school? If so, he or she could receive up to $[4,650/6,000] toward tuition at [Name of School].

Text for Website
Below are some text options that you can copy and paste onto your school’s website. Choose the one you like best, and display it prominently on your school’s homepage. This will help inform parents who are checking out your website about the scholarships.Just remember to customize the information in the brackets!

Our school is proud to participate in the EdChoice Scholarship Program. Students who attend the state’s underperforming schools are eligible to apply for a scholarship worth up to $[4,650/6,000] to use toward tuition at our school! Click here to learn more about the EdChoice Scholarship. Questions? Call us today at [Phone Number] to learn more.

We are happy to accept EdChoice Scholarship students. Is your child EdChoice eligible? Give us a call today at [Phone Number] to get the ball rolling on your child’s application process.

Is your child entering kindergarten, first, second, thirdor fourth grade this year? Depending on your family income, your child may be eligible for a scholarship to attend our school at no cost! Call us today at [Phone Number] to check your eligibility.

[Place on Official School Letterhead]

Media Contact: Name
Phone: Phone Number
Email: Email Address

[Name of School] now accepting students eligible for Ohio’s
EdChoice Scholarship Program

[CITY], Ohio ([Date],[ Year]) – [Name of School] is now accepting students who are eligible for an EdChoice Scholarship for the 2017-2018 school year. Parents can work with [Name of School] to complete the application process, and the school will submit the application to the Ohio Department of Education on behalf of the family.

[“Insert quote from school leader,” said [Name of School] [Title] [Name]. “This would be the follow-up portion of the quote.”]

The deadline to apply for the EdChoiceScholarship Program is [Date]. Because the application process takes time, parents of eligible children should contact the school as soon as possible.

There are 60,000 EdChoice scholarships available for eligible Ohio students. EdChoice scholarships are worth up to $4,650 per year at the elementary and middle school levels and up to $6,000 per year for high school students. Once a student receives a scholarship, he or she can continue to renew the scholarship through high school graduation.

[Insert an informational paragraph about your private school here.]

For more information, or to find out if your student is eligible, contact [Name of School] at [phone number].

###

[Place on Official School Letterhead]

Media Contact: Name
Phone: Phone Number
Email: Email Address

[Name of School] now accepting students eligible for Ohio’s
Income-Based Scholarship Program

[CITY], Ohio ([Date], [Year]) – [Name of School] is now accepting students who are eligible for an Income-Based Scholarship for the 2017-2018 school year. Parents can work with [Name of School] to complete the application process, and the school will submit the application to the Ohio Department of Education on behalf of the family.

[“Insert quote from school leader,” said [Name of School] [Title] [Name]. “This would be the follow-up portion of the quote.”]

The deadline to apply for the Income-Based Scholarship Program is [Date]. Because the application process takes time, parents should begin contacting schools as soon as possible.

The Income-Based Scholarship Program provides scholarships to eligible students who are entering kindergarten, first, second, third, or fourth grade in the 2017-18 school year. Any kindergarten, first, second, third, or fourth-grade student whose family’s income is at or below 200 percent of Federal Poverty Guidelines is eligible to apply.

Scholarships are worth $4,650. Families must use the scholarship to pay tuition at the participating private school of their choice.

[Insert an informational paragraph about your private school here.]

For more information, or to find out if your student is eligible, contact [Name of School] at [phone number].

###

EdChoice Postcard Template
Just remember to customize the information in the brackets!