Marketing 1 Course Summative Assessment – CCSD – 2012

(Sample template. Specifics can be modified each year or for different classes)

This is an individual assignment, and you will utilize and showcase your skills and knowledge built from this course and from your background knowledge. You will be evaluated on your written and verbal product. You will have three class periods to work on your project, and you will turn in your final project and make your presentation on ______to your CEO. Read the performance indicators and the attached rubric to establish your priorities, timelines, and strategies.

Standards Addressed:

(which should we put in? ACT readiness standards? Marketing standards? I would vote for some ACT standards)

Situation:

You are a marketing director for a retail establishment of (select a company or allow student to choose). Your CEO has provided you the opportunity to create a promotional plan in order to increase sales for an existing product.

As a savvy business person, you have recognized the opportunities for how you can meet your target market’s needs by carefully considering the Marketing Mix (4 P’s).

Assignment:

  1. Review the responsibilities and establish your strategies to accomplish your goal.
  1. Developing your business plan. It will need to be a 2-3 APA formatted double spaced narrative that will serve as the basis for your presentation. You will need to use the Four Ps of marketing in your presentation (sales pitch).
  1. Present and defend your strategies to a local community business person. They will role play your CEO.

During your presentation,you will:

  1. Describe the product/service, including any special features.
  1. Develop a strategy to increase sales.
  1. Describe the target market for the chosen product/service and explain why your product/service would be beneficial to the target market.
  1. Create a logo and tagline for the product.
  1. Explain how your marketing strategies address the 4P’s: Product, Price, Promotion, and Place.
  1. Create a professional presentation, complete with visual aides, to present your information to the CEO. You may choose to do a PowerPoint, display board, or another professional presentation method of your choice.

You will be expected to produce a professional presentation. Make sure that all aspects of your presentation are well coordinated and appeal to your target market. Your presentation will be no better than the weakest of the four areas. In other words, it is to your advantage to make sure that every part of the presentation is well thought out and professionally done.

Name: ______Period: ______

Marketing Mix Planning Sheet

Each of the following should be the minimum included in your presentation, but most students will incorporate more. Remember that being creative and making a presentation that flows well will help sell your idea to your audience.

Product/Service

Explanation about product/service features

Benefits of this product

Explanation of how the product differs from the competition

Place

Established best possible place to market the product/service

Location relative to competition

Price

Cost of product/service

Price determined allowing for profit

Promotion

Creative ways of promoting product/service

Variety of ways to reach target market

General campaign ideas and budget

Name: ______Period: ______

Pitching a Product - Planning/Evaluation Sheet

Product/Service: ______

Rate the strength of your proposal in the following areas based out of points each:

Presentation Element / Evaluator’s Notes / Possible Points / Self-Given Points / Evaluator-Given Points
Target Market / 20
Logo & Tagline / 15
Product / 20
Price / 20
Place / 20
Promotion / 25
Oral Presentation Quality / 30
Total / 150

Documents Spring 2012/CCSD Marketing 1 Course Summative Assessment 2012.docx