Sample Stewardship Calendar

Sample Stewardship Calendar

January / Newsletter / ■  ■ Article about Annual Campaign; highlight largest gifts since last issue
■  ■ Volunteer story
■  ■ Corporate or foundation partner story
■  ■ Donor listing
February / Impact mailings for donors who gave from September to December / ■  ■ Postcard (volunteers and lower level donors)
■  ■ Kid story and picture (volunteers, middle tier and top donors)
■  ■ Impact and accountability reports (volunteers and top donors)
March / “Thank-a-thon calls” / ■  ■ Program “graduates” calls to top volunteers and donors who gave a certain number of hours through period of September to December
Corporate and Foundation Partners Stewardship reception / ■  ■ Hosted by donor
■  ■ Timely discussion topic
April / Newsletter
Stewardship visits to “Critical Few” / ■  ■ Article about larger gifts and star volunteers since January
■  ■ Volunteer story
■  ■ Legacy donor story
■  ■ Donor Listing
■  ■ Bring photos or a program “graduate” or older child on visits
May / Top donor and volunteer recognition event / ■  ■ Awards, etc.
■  ■ Board report on Stewardship by Annual Campaign Chair
■  ■ PowerPoint Slide Show and Testimonial
Thank you note to staff and volunteers who helped with stewardship / ■  ■ Pizza party
June / Impact mailing for volunteers and donors who served and gave from January to May / ■  ■ Postcard
■  ■ Kid story and picture
■  ■ Impact and accountability reports
■  ■ Photo albums, etc. for top donors
Volunteer Thank–a-thon / ■  ■ To all top volunteers and donors who gave January to May
July / Re-assess stewardship plan / ■  ■ Use feedback from stewardship visits and calls
August / Make adjustments
September / Newsletter / ■  ■ Article about larger gifts since April
■  ■ Volunteer story
■  ■ Legacy donor story
■  ■ Donor Listing
October / Corporate and Foundation partners and volunteer breakfast / ■  ■ Hosted breakfast
Impact mailing for volunteers and donors who served and gave from June to September / ■  ■ Postcards (lower level volunteers and donors)
■  ■ Story and picture (middle tier and top volunteers and donors)
■  ■ Impact and accountability statements (top donors)
November / Thanksgiving cards / ■  ■ Preprinted card for “middle tier” donors and volunteers
■  ■ Handmade card for top donors and volunteers
Legacy donor and volunteer impact mailing
December / Holiday cards / ■  ■ Preprinted lower and middle tier donors and volunteers
■  ■ Handmade for top donors and volunteers
Thank-a-thon and holiday wishes by volunteers and kids and “graduates”
Assessment Update of program