Sample Endorsement Letter from Paul Flood
Name
Company
Address1
City, State Zip
Greetings ______,
Since we’ve known each other, we had discussions about our businesses, our triumphs and challenges. A topic that frequently arises is how to successfully market our businesses to get and keep a steady flow of profitable new clients. Well, I’ve finally found a solution that has given me some extraordinary results and I wanted to share it with you.
The solution for me has been Paul Flood of Paul Flood Marketing. Paul has been working for me over the past few weeks to implement his marketing system in my company. As business owners, we typically think of marketing as risking money on advertising or media. One of the great things about his system is that it can dramatically increase sales without spending more money on advertising. He refined my marketing message to create a powerful Unique Selling Proposition for Ries Insurance and has implemented a powerful marketing system that has already brought us several new clients. One thing that is really exciting is that all of this has happened and his work is not yet done!
Over the years, I have tried to implement a campaign to get a steady stream of referrals from clients and prospects but have not had the consistent success I wanted. Paul implemented a referral campaign system for us that completely blew us away. In a few short weeks, over 150 clients wrote to us asking us to contact them so they could refer their friends and family to Ries Insurance. In addition, we received about 150 testimonials from clients along with their permission to use the testimonials in our marketing materials.
It has always been my dream to have a large and steady flow of new clients gained through referrals. In a few short weeks, Paul made that happen. His service is excellent and he has always been prompt and responsive but the bottom line is that he has drastically increased my sales.
I believe it would be well worth your while to have a conversation with Paul so I’ve asked him to call you on ____day at ___ o’clock. If you have questions or would like me to give you a more detailed report, feel free to give me a call.
Sincerely,
Greg Ries
P.S. Once you’ve spoken to Paul, please give me a call to let me know what you think of his marketing system. I found it to be very unique.