Royal Caribbean International Gives Cruisers a Total Mind, Body and Soul Vacation

Royal Caribbean International Gives Cruisers a Total Mind, Body and Soul Vacation

Contact: Tracy Quan (305) 539-6577

Lyan Sierra-CaroHarrison Liu (305) 982-2363539-4091

ROYAL CARIBBEAN INTERNATIONAL GIVES CRUISERS A TOTAL MIND, BODY AND SOUL VACATION

New Vitality Program Encourages Guests to Achieve Wellness and Life Balance

MIAMI, March 149, 2007 – Vacationers in search of better balance in their lives can experience a total mind, body and soul vacation with Royal Caribbean International’s new Vitality program. Launching in April 2007 on the cruise line’s newest ship, Liberty of the Seas, the program provides an integrated approach to wellness, offering guests more choices to foster a healthier lifestyle. The program covers every aspect of the cruise experience, including new fitness and spa offerings, wholesome culinary options and active onboard and shoreside activities.

Break from work, but not the dietFind balance in mind, body and soul on a cruise vacation. With On a Royal Caribbean cruise vacation, travelersguests will have more choices to foster a healthier lifestyle with Vitality, a new wellness program concept incorporatedthat permeates throughout theevery aspect of the cruise experience. Launching aboard Liberty of the Seas when she debuts in April 2007, Vitality allows guests to maintain their healthy habits and introduces novices to new ways of achieving a more balanced life. Guests will enjoy Vitality programming in new Spanning from fitness classes and spa pairings, onboard and port activities, shore and Cruisers looking for action and relaxation on their vacation will appreciate Royal Caribbean’s new Vitality program, a series of diverse wellness offerings that will encourage an overall healthier and enriching lifestyle. To ensure a balanced way of life while away from home, wellness enhancements have been made to ship spas, fitness centers and menus, including self-guided running maps developed by New Balance, new Tai Chi and meditation classes, fully trans-fat-free menus and more.

The Vitality program, which will be launched on the cruise line’s newest ship, Liberty of the Seas when she debuts in April 2007, has been re-worked into every aspect of the Royal Caribbean cruise vacation and is designed to address each guest’s personal wellness agenda. By incorporating today’s most exciting health trends, this new program, which will also be rolled out fleed wide, improves the guests’ total mind, body and soul, offering more than just a short-term diet and exercise plan. excursions, options and food and beverage options., Vitality allows guests to maintain their balanced lifestyles onboard and introduce novices to new ways to achieving that inner and outer Zen. The Vitality wellness program will be launched aboard Liberty of the Seas when she debuts in April 2007 and then rolled out fleetwide.

“This all-encompassing program is designed to encourage and educate our guests to achieve wellness through a balance of lifestyle choices that may even include the occasional dessert or an indulgent morning spent sleeping inlife balance and wellness, …but through baby steps,” said Alice Norsworthy, senior vice president, Mmarketing, Royal Caribbean International. “Guests will be able to get their feet wet with one or two of the Vitality elements or have a total experience with the onboard spa and fitness classes, shoreside activities shoreside and, special menus, and then continue that experience with even take- home workout plans, and virtual personal trainers and healthy cooking recipes.”

Fitness Classes and Spa Treatments

The Vitality program provides guests with opportunities to incorporate sports and fitness of every activity level into their cruise vacation. In addition, awill feature a variety of fitness and spa treatmentsclasses are aimed at helping guests find their individual lifestyle balance. that may include the occasional dessert or an indulging sleep-in. Tai Chi and meditation classes, therapeutic Chinese herbal medicinal offerings, and acupuncture at sea round out the new roster, taking every-day relaxation to the next level. For an outward boost of confidence, guests are encouraged to partake participate in the revamped “New Look & New You” program, which offersfor that mini-makeovers they’ve always wanted. The “Eat More to Weigh Less” program includes a personal tour of Windjammer Café, the cruise line’s buffet restaurant, with an instructor who provides tips on healthier food choices and information on developing eating habits for lifelong health.

Onboard and Land-Based Activities

Guests eager to go the extra mile for a healthier, more balanced perspective on life can look to the Vitality program lecture series developed by a health and wellness expert for advice on stress and relaxation, weight management, and health and fitness.

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Royal Caribbean’s New Vitality Program Encourages Total Wellness – Page 2

Brand partner New Balance is bolstering the Vitality program by installing a virtual personal-trainer kiosk on the line’s Freedom-class ships to assist guests in creating a customized cruise vacation fitness regimen as well as a post-vacation exercise plan. Land-based Vitality fitness offerings will be available in various ports of call as well as New Balance self-guided running maps and an extensive running course on Labadee, Haiti, the cruise line’s private island destination.

Onboard and Land-Based Activities

Guests eager to go the extra mile for a healthier, more-balanced perspective can look to the Vitality program lecture series developed by a panel of experts for advice on health and fitness, stress and relaxation, and nutrition and weight management. Brand-partner New Balance is bolstering the Vitality program by installing a virtual personal trainer kiosk on all ships to assist guests in creating a customized cruise vacation fitness regimen as well as a post-vacation exercise plan. Land-based Vitality fitness offerings will be available in various ports of call as well as New Balance self-guided running maps and an extensive running course on Labadee, Haiti.

(more)

Royal Caribbean’s New Vitality Program Encourages Total Wellness – Page 2

(more)

Onboard and Land-Based Activities

Guests eager to go the extra mile for a healthier, more-balanced perspective can look to the Vitality program lecture series developed by a panel of experts for advice on health and fitness, stress and relaxation, and nutrition and weight management. Brand-partner New Balance is bolstering the Vitality program by installing a virtual personal trainer kiosk on all ships to assist guests in creating a customized cruise vacation fitness regimen as well as a post-vacation exercise plan. Land-based Vitality fitness offerings will be available in various ports of call as well as New Balance self-guided running maps and an extensive running course on Labadee, Haiti.

Royal Caribbean’s New Vitality Program Encourages Total Wellness – Page 2

Onboard and Land-Based Activities

Guests eager to go the extra mile for a healthier, more-balanced perspective can look to the Vitality program lecture series developed by a panel of experts for advice on health and fitness, stress and relaxation, and nutrition and weight management. Brand partner, New Balance, is bolstering the Vitality program, installing a virtual personal trainer kiosk on all ships to assist guests in creating a customized cruise vacation fitness regime as well as a post-vacation exercise plan. Land-based Vitality fitness offerings will be available in various ports of call as well, New Balance self-guided running maps and an extensive running course on Labadee, Haiti.

Shore Excursions

A lifestyle balance extends well beyond the onboard experience, with and Royal Caribbean’s popular shore excursions now also will reflecting the new Vitality program. Recommended excursions are perfect for active families and singles ready to hit the ground running, biking or zip-lining, including: the Dragon's Flight Zipline on Labadee, Haiti; the Jungle Bike Adventure on Cozumel, Mexico; the Kayak, Snorkel and Beach Experience in George Town, Grand Cayman; and Jungle River Tubing while exploring the waterfalls, rainforest and nature trails ofinMontego Bay, Jamaica. These Vitality excursions are paired with discounted onboard spa treatments to rejuvenate guests’ all the senses after an exhilarating day shoreside.

Culinary Offerings

TThe Vitality program will offer guests more dining food and drink choices to reinvigorate the body and recharge up the soul.ways to feel nutritionally refreshed and re-energized as well, serving up eEnergy bars, protein and green tea drinks, and Tazo iced- and hot-teas have been added to menus in locations like the popular “Squeeze” juice bar. Without sacrificing flavor and taste, healthier menu options, including trans-fat-free meals, all-natural ingredients and freshly prepared breads and dishesmeals, will be offered ship- and fleet-wide, alongside staple favorites.

Royal Caribbean International is a global cruise brand with 20 ships currently in service and three under construction. Liberty of the Seas, the cruise line’s newest ship, which debuts in April 2007, will share the title of largest cruise ship at sea with sister -ship Freedom of the Seas. At 160,000 GRT with a capacity of 3,634 guests double-occupancy, Liberty of the Seas will sail alternating Eastern and Western Caribbean itineraries from Miami. The line also offers unique land-tour vacations in Alaska, Canada, Europe, Australia and New Zealand through its cruisetour division. For additional information or to make reservations, go to or call (800) 327-6700. Travel professionals can access information at or call (800) 327-2056.

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