POSITION DESCRIPTION
Role title PR & Stakeholder Engagement – 100th Anniversary
Reports to CEO
Direct reports none, volunteers from time to time
Key Locations City Village, off-site as required
Hours of work Part time 0.6 FTE
Employment type 9 month contract position
Position Summary
TAA is committed to extending hospitality to everyone who requests our services and we do so, mindful of restoring dignity when it is compromised. The work of the TAA is underpinned by the values of compassion, integrity and fairness. All staff agree to undertake their work in such a way that the values of TAA are upheld.
TAA is seeking to capitalise and effectively leverage of this one in 100 year event. The organisation is seeking an experienced PR & Stakeholder Engagement Manager to support the Public Relations and Stakeholder Engagement component of this project and is keen to work with an enthusiastic person who can add value its 100th Anniversary celebrations.
Key Result Areas:
Ø Promotional and PR activities
o Develop and execute a 100 year Anniversary Promotional and Media plan to leverage opportunities during TAA 100 year anniversary celebrations in 2016 in keeping with the TAA brand
o Identify appropriate media opportunities which draw attention to the organisation’s historical and current work
o Manage media campaign and contact with media outlets
o Help create events / publicity stunt to get coverage / interest in anniversary
o In all activities promote TAA and its work to a broader audience than its current client and supporter base
Ø Social media
o Utilise social media channels to expand TAA’s reach to new supporters and our fundraising activities
Ø Stakeholder (current & new) engagement
o Assist TAA’s staff in identifying and engaging with new corporate supporters as part of the 100th celebrations activities (potentially look at opportunities for support in kind or sponsorship)
o Identify strategies and engage with current stakeholders to further leverage support
Ø Plan and organise events
o Contribute to the development of the travelling exhibition and promotion of the official launch of the TAA 100 year anniversary at Government House
o Engage with new and current stakeholder to build attendees at the Exhibition Launch/Wrap up Corporate event
o Identify possible event/s at Flinders Street Station and/or Southern Cross Station that would draw both media and general public attention to the work of TAA and the 100th Anniversary
Ø Project Management
o Project Management of overall 100th Anniversary activities
100th Anniversary planned activities.
Event/Activity / Description / Proposed dateCreation of a 100th Commemorative Book / The book is to include a brief history, client/staff/volunteer stories and images from the past century. / Completion:
June 2016
Travelling Exhibition of photos and stories. / This exhibition will tour throughout regional Victoria and be displayed at train stations and community centres. / Completion :
June 2016
Tour: June – December 2016
A Launch event and thank you to our past and current volunteers, staff and supporters. / Launch of Commemorative Book Thank you afternoon tea at Government House. / Second half of 2016 TBC by Government House
A Launch/wrap up of travelling exhibition and corporate event / Proposed event at Melbourne Town Hall Gallery / Second half of 2016
TBC
Position details
Breadth of the Position
The position requires the incumbent to support TAA’s strategic direction in four key areas:
· Promoting autonomy, independence and social inclusion through TAA’s service delivery
· Organisational sustainability including fundraising activities
· Optimising TAA’s internal capacity; and
· Delivery through innovation.
The scope of the role of PR & Stakeholder Engagement Manager – 100th Anniversary extends to:
· Positively impacting on the culture of TAA
· External representation of TAA and its values and culture
· Displaying leadership and teamwork as appropriate
· A commitment to workplace health and safety
· Continuous quality improvement
· Managing stakeholder relationships on a strategic level
· Administrative tasks
Level of Supervision / Independence
The PR & Stakeholder Engagement Manager – 100th Anniversary is required to work independently with minimal supervision. The PR & Stakeholder Engagement Manager – 100th Anniversary works closely with the CEO, the Fundraising & Business Development Manage and the management team.
Problem Solving and Judgement
The PR & Stakeholder Engagement Manager – 100th Anniversary will exercise judgement to ensure that TAA’s 100th Anniversary celebrations gain appropriate, positive public recognition and stakeholder engagement. It is required that the PR & Stakeholder Engagement Manager – 100th Anniversary approaches problem solving from a perspective that is with regard to TAA’s short-, mid- and long-term sustainability.
Professional and Organisational Knowledge
The incumbent requires in-depth knowledge of Travellers Aid Australia’s policies and procedures, the not-for-profit environment, emergency relief, social policy and an advanced level of stakeholder management and Public Relations experience.
Resource Management
The incumbent will be expected to prioritise work and arrange work patterns to meet daily and weekly demands. Delegations of Authority extend to:
Item No. / Item / Delegation Limit / Authorisation / Comments or Proposed By33d / Contracts, arrangements purchase orders &/or payments within approved budget / $2,000 / Coordinator / Manager
35 / Petty Cash / $30 per transaction / Coordinator (or delegated acting Coordinator) / Purchases over $30 must not be made from petty cash. Balanced by month end.
38 / Refunds for sales by customers / Coordinator / Manager
40c / Plant and equipment/purchase and hire / $2,000 / Coordinator /Manager / Consultation by Coordinator with General Manager
We have reviewed this Position Description and are satisfied that it accurately describes the requirements of the position
CEO
Signature: ______Date: ______
I have read this document and agree to undertake the duties and responsibilities as listed above. I also acknowledge this profile is only an indicative indication of task and understand that I may be required to undertake additional duties and responsibilities from time to time that are not detailed herein, yet within or aligned to my skills set.
INCUMBENT
Name: ______
Signature: ______Date: ______
If recruiting for this role
Essential Skills & Experience
· A minimum of 5 years experience in Public Relations;
· Demonstrated experience in corporate partnerships and business development;
· Demonstrated capacity in developing and implementing media plans;
· Excellent communication skills including relationship development and maintenance;
· Demonstrated ability in managing and evaluating short and long term projects;
· Demonstrated event management experience;
· Ability to set priorities and delegate tasks, make decisions and be accountable;
Desirable Skills & Experience
· Knowledge of Travellers Aid Australia;
· Experience within a not-for-profit organisation, including working with volunteers;
· Demonstrated experience in database management;
Special Requirements
· A full unrestricted work permit / visa for Australia;
· A Victorian Police Check and Working With Children Check is required;
· Current Victorian Drivers License;