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Role Description
Faculty/Service: Marketing
Role Title: Insight and Propositions Co-ordinator
Grade: 5
Role Profile: Administrative 5
Category: Support
Job Purpose: To co-ordinate the development of compelling market propositions informed by strategic market insight and analysis. This role will have specific responsibility for supporting an Insight and Propositions Manager.
Responsible to: Insight and Propositions Manager
Generic Duties and Responsibilities:
In line with the University’s Mission, Corporate Strategy and Leadership Attributes, you will:
•Support the Faculty or Service Management Team by coordinating and contributing to the provision of professional expertise and support ensuring that the service provides high levels of stakeholder satisfaction.
•Organise, plan and prioritise own work activities, and the work of others where appropriate, to contribute to the achievement of Faculty or Service objectives and professional standards.
•Respond positively to feedback by proactively reviewing processes, procedures and practices to ensure that the needs and expectations of relevant stakeholders are met.
•Contribute to the development of a collaborative, collegiate and inclusive culture, by sharing information and good practice with others.
•Work co-operatively and maintain effective relationships with others, internally and externally to the University, as appropriate to own area of responsibility.
•Develop and maintain a specialist knowledge of own area of responsibility.
•Demonstrate a flexible attitude to change to support the University to meet existing and future needs.
•Act corporately, promoting the ‘One University’ principle and promoting the Faculty or Service within and outside the University where appropriate.
•Undertake other responsibilities as required.
Specific Responsibilities:
•Support the University corporate objectives through market research, insight and analysis utilising a variety of methodologies.
•Plan, design, and execute primary research projects and present actionable findings and recommendations to key stakeholders.
•Identify and utilise appropriate research and statistical tools, and analyse data from a wide range of information sources, to inform strategic decisions.
•Develop and execute strategic market analysis; monitor industry and competitive trends and assess the implications to Northumbria University.
•Establish credibility for the team and develop positive relationships with internal and external stakeholders at all levels.
•Provideexpert advice and guidance to colleagues in Marketing, Faculties and the wider organisation in support of their market research and intelligence requirements.
•Undertakedetailed analysis of internal and external data (both quantitative and qualitative) to evaluate performance, market trends and positioning and provide recommendations.
•Continuous market scanning to help identify and evaluate trends, new market opportunities and develop HE knowledge.
•Proactively stay up to date on new market research and analysis techniques to optimise the level of insight being utilised within the organisation.
•Brief and manage external agencies to deliver meaningful, actionable insight.
•Structure and maintain a SharePoint site to provide key stakeholders with access to relevant and up to date insight into the market.
Hours of Attendance
37 hours per week with occasional weekend and evening work to support marketing events
This Role Description is not intended to be an exhaustive list of duties and will be subject to periodic review by the line manager and appropriate others in discussion with the post-holder.
Person Specification
School/Service: Marketing
Job Title: Insight & Propositions Coordinator
Grade:5
E/D1 / Experience
Experience of working within a market research or analysis function or team / E
Experience of working within a marketing department or alongside marketing teams / E
Experience of planning and delivering market research, insight and analysis projects / E
Experience of data analysis and quantitative research techniques including questionnaire design and survey analysis / E
Experience of qualitative research techniques, including moderation/analysis of focus groups and depth interviews / D
Experience of using survey software to build online surveys and interpret findings / D
Knowledge or experience of working in the higher education sector / D
2 / Personal Abilities and Skills
Ability to work as an effective team member, in supporting the University Strategy and other activities for the benefit of own area of responsibility and the University as a whole / E
Ability to develop and maintain good working relationships with colleagues across the University and with external stakeholders where relevant. / E
A positive, inclusive and collegial approach and the ability to inspire and motivate others, where relevant. / E
Exercise initiative and adopt innovative and creative approaches to work. / E
Excellent organisational skills with the ability to plan and prioritise work independently and exceptional attention to detail / E
Excellentcommunication skills – as adept at delivering engaging presentations as writing clear, compelling written reports. / E
Well-developed numeracy, ICT and analytical skills. / E
Strong project management skills and an ability to work on a wide range of projects simultaneously to meet strict deadlines / E
Lead and develop new and existing processes to ensure market responsiveness and efficiency in a changing environment / E
Collect and use quantitative and qualitative data in the production of reports. / E
Advanced Excel skills to manipulate and interpret complex data / D
Proficient in the application of leading statistical technologies and techniques for example SAS, SPSS, R / D
3 / Education
First degree or equivalent, preferably in a discipline relevant to the role or proven relevant professional experience. / E
Market Research Society (MRS) qualification. / D
E = EssentialD = Desirable