Role: Digital Manager

Responsible to:Commercial and Communications Director

Department/Team:Commercial and Communications

Location:103 The Cut, London, SE1 8NB

Hours:40 hours per week from 10am to 6pm, Monday to Friday
although additional hours will be necessary in order to
fulfil the requirements of the post.

Duration:Permanent, full time post.

Salary: £30,000 - £32,000 per annum

The Old Vic

The Old Vic under Artistic Director Matthew Warchus is a place that encourages a new love of theatre, as well as offering a refreshing experience to those who keep coming back for more. It is a theatre steeped in tradition yet still innovating and making history today through a huge variety of output on and off stage which grabs the imagination of the broadest range of people.

The Old Vic programme encompasses invigorating new writing; works that engage with a wide social conversation; nurturing new musicals, mounting passionate revivals and famous old plays; experimentation with quirky, eye-opening and challenging pieces; and family shows and pantomimes. In addition, we work with over 10,000 people each year of all ages and backgrounds to unlock creative intelligence through school projects, employability schemes and community engagement. All of this is achieved whilst operating as a not-for-profit organisation without a regular subsidy, in an almost 200 year old building with a touch of magic about it.

The Role

The Digital Manager will report to the Commercial and Communications Director and work closely with theSocial Media and CommunicationsManager,Director of Marketing, Marketing Manager (CampaignsDigital),Marketing Manager (Campaigns & Audience Development) and the Marketing Assistant. They will also work collaboratively with the rest of the Marketing team comprising the Graphic Designers andCustomer Insights Managerand the Box Office team to ensure that The Old Vic maximises opportunities for offering insights into the daily life of the theatre through film, photography and audio recording. This content will provide the basis for digital engagement/marketing campaigns and be an integral part of creating a useable and vibrant archive. A key part of the role will also involve working collaboratively with other departments such as the Production, Development and Education & Community Teams and event Producers (for example, the annual Gala and Bicentenary in 2018) in order to fully promote everything The Old Vic does.

Purpose of Job

  • In collaboration with the Social Media and Communications Manager, to ensure that The Old Vic has a vibrant, creative and engaging presence that acts as a gateway to the theatre and everything we do with.
  • To work closely with the Social Media and CommunicationsManager in encouraging all departments to seek out opportunities to capture organisation-wide activity.
  • To produce visual (photographic, video) and audio content for the organisation.
  • To ensure that the capturing of content is of the highest quality, offering the option for usage in a variety of ways.
  • To seek opportunities that link to the organisation’s business plan to communicate The Old Vic’s brand to a wider audience through 3rd party partnerships.
  • To approach the capturing of The Old Vic’s digital output with precision and enthusiasm.
  • To create and manage a usable archive of all content.
  • To advise the Marketing team in utilising digital content and technologies in marketing campaigns.
  • To protect The Old Vic brand at all times.

Areas of Responsibility

  • Work collaboratively with the Marketing team, event producers and other departments to produce engaging video and audio content and create digital campaigns when necessary.
  • Ensuring we capture as wide a range of Old Vic activity as possible to be used strategically to represent and promote the organisation now and in the future.
  • In collaboration with the Social Media and Communications Manager, manage with precision and accuracy a comprehensive ongoing timetable for capturing content that promotes the wide variety of Old Vic activity both on and off stage.
  • Seek opportunities to collaborate with 3rd parties to produce content/projects that promote the brand of The Old Vic to a wider audience.
  • Work with the Commercial and Communications Director and Social Media and Communications Manager to plan and execute an organisation-wide digital strategy in line with our overall aims and objectives.
  • Develop a system for archiving film, photography and audio footage that is easily accessible to key stakeholders from across the organisation.
  • To competently manage acquiring rights where appropriate for content creation.
  • Manage relationships with external film makers and photographers and anyone else relevant to ensure The Old Vic receives the best quality footage, service and value for money.
  • Actively engage with all departments to ensure there is wide-spread understanding of the assets available to them to assist them in achieving their departmental aims and objectives.
  • Work with the Social Media and Communications Manager to embrace opportunities to utilise social media in an innovative way to best engage with current and new audiences.

General

  • To comply with The Old Vic’s Equal Opportunities, Health & Safety and Sustainability policies at all times.

This is not an exhaustive list of duties and the theatre's management may, at any time, allocate other tasks which are of a similar nature or level.

Essential

  • Experience of working with senior members of staff and creative teams to create assets that accurately represent productions on stage.
  • Experience in creating short-form marketing, engagement and educational content.
  • Demonstrable creative thinker.
  • Experience of working to multiple briefs with varying budgets.
  • Understanding and meeting the video content needs of marketing campaigns.
  • Experience in managing film shoots.
  • Understanding of social media platforms with examples of social content production.
  • Experience of creating effective Development/fundraising content.
  • Ability to work on multiple briefs at the same time and manage time effectively across these.
  • Proactive, confident and self-motivated.
  • Flexible, adaptable approach and able to reprioritise work as necessary.
  • Experience of working as part of a team.
  • Be able to take direction and respond with good humour and adaptability.
  • Have a keen eye for detail and good communication skills.

Desirable

  • Experience in theatre broadcast.
  • Experience in AfterEffects, Final Cut X, Abode Premier Pro, Photoshop.
  • Experience of working in an in-house marketing team.
  • Interest and enthusiasm for working in a theatre.
  • Experience of using website CMS.
  • Experience of working within an Arts/Culture environment.