Campaign: How organizations can simplify support with IBM Technical Support
One (1) Drive to email and three (3) Nurture supporting assets for prospect outreach and follow-up (Note: eNurture mails available in Q2, 2014)
Before you begin:
Before you begin this campaign, you’ll need decide if you wish to customize the Drive To email with any of your own messaging and /or logo in order to approach your prospects, begin the discussion around
Client’s need for higher levels of technical support on x86 based servers which support mission critical applications and how IBM can help support their x86 server environment and encourage them to access / request the Related Content and/or Nurture assets we are providing here. The Campaign Description and Strategy details below may provide you with additional key messages, value proposition, pain points and target audience descriptions to assist you in modifying this Drive to introductory email.
Campaign structure:
This campaign consists of 4 e-touch assets: 1 Related Content asset meant to support your drive-to proactive email and reward interest, and 3 Nurture Touch assets (available in Q2,2014), meant as subsequent follow up tools. The overall objective is to try to get the prospect to read the Technology Business Review’s (TBR) Whitepaper which shares statistics on how IBM x86 based support is delivering value to customers and leads to high satisfaction. When IBM runs this campaign, we direct the prospect to a web page containing the appropriate offer based on the e-mail they receive. However, you may choose to 1) load these offers on your website, or 2) ask the prospect to reply back to your E-mail if they wish you to send them the offer.
Campaign Description and Strategy
Campaign description and strategy
Interviews conducted with IT decision makers revealed enterprise-sized company needs for x86 Support. 67% of clients running mission critical apps on x87 expect higher levels of technical support. Clients running x86 servers with mission critical apps are willing to pay for the additional coverage:
· 24 x7 / 365 coverage,
· Committed response times,
· Quick access to replacement parts
· A single point of contact to expedite problem determination and resolution
Clients are keeping machines longer and need support. More than half of the respondents plan to keep their machines for at least five years and plan to acquire support after their warranty expires.
The campaign strategy includes tactics that will educate clients, position IBM as No.1 for x86 based service and support.
Value Proposition
To fully leverage the capabilities of today's x86 server devices, your staff needs deep knowledge on 'how to' configure these devices along with proactive support to maintain hardware and software levels. IBM helps you meet these challenges with a modular set of affordable System x and BladeCenter support services designed to meet your specific business availability requirements while freeing up your IT staff to focus on business innovation.
Business Partner Value Prop:
· Leverage the IBM brand and extensive solution support services expertise
· Meet a wider range of client needs to strengthen relationships and improve retention
· Increase your market reach
· Add new, recurrent sources of revenue
Pains/Needs Addressed
Clients running x86 servers with mission critical apps are willing to pay for the additional coverage:
· 24 x7 / 365 coverage,
· Committed response times,
· Quick access to replacement parts
· A single point of contact to expedite problem determination and resolution.
IBM Solution
IBM Technical Support Services (TSS) offers a broad spectrum of scalable, customizable services, including basic 24x7 hardware support, various types and levels of software defect/configuration/how-to support, preventative support and fully managed support solutions. While hardware quality and performance build the foundation for expectations of a premium experience, delivery of technical support solidifies IBM’s role as a partner for businesses working to optimize server capabilities and value.
Target Audience
Target Industry: Multi-industry
Client Size: All client sizes
Typical Sponsor: Chief Executive Officer, Chief Information Officer, Chief Technology Officer, IT
Manager or Director, Procurement Manage
Key Partner Type
All, Resellers, Partners
Templates & Assets
Keyword Search on IBM Co-Marketing Center: cloud-based managed backup
Business Partners click here to access Co-Marketing Center
Proactive Drive email – Whitepaper: http://www-01.ibm.com/common/ssi/cgi-bin/ssialias?subtype=BR&infotype=PM&appname=GTSE_MT_MT_USEN&htmlfid=MTB03015USEN&attachment=MTB03015USEN.PDF
Nurture 1 – available in 2q
Nurture 2 – available in 2q
Nurture 3 – available in 2q
Asset / Language and LinkVideo:
Infographic:
White Paper:
Why Choose IBM as your Technical Support Services Provider? / US English USEN:
http://www-01.ibm.com/common/ssi/cgi-bin/ssialias?subtype=BR&infotype=PM&appname=GTSE_MT_MT_USEN&htmlfid=MTB03015USEN&attachment=MTB03015USEN.PDF
White Paper:
Eligibility
All Worldwide IBM Business Partners are eligible to use this campaign.
Contacts
WW Market Segment Manager, GTS Business Partner Channel Management contact: Aditya Jamwal/Alok Sharma
Questions?
The IBM Co-marketing Center is here to help with all of your campaign needs. Just email