PRESS RELEASE

RELEVANT PLAY APPOINTS FRANK ADLER AS EXECUTIVE VICE PRESIDENT, GLOBAL SALES & MARKETING.

DENVER, Colo., U.S.A., May 10th, 2017 --Relevant Play, LLC, formerly known as WABA Fun, today announced the appointment of Frank Adler as Executive Vice President, Global Sales & Marketing. Mr. Adler joins Relevant Play from the Adler Product Group, a consulting firm he founded.

Chad Lucero, President, Relevant Play,stated “This is the first time Relevant Play, or WABA Fun, has appointed such a senior sales leader from within the Toy Industry. Combined with the growing popularity of Mad Mattr, and other NPD ideas we have in the pipeline, we are projecting significant growth over the coming years. Relevant Play’s vision is to provide children with cool toys that encourages imaginative, open-ended play; Frank brings the same levity and playful spirit that is critical for a toy company like ours to succeed.”

Prior to founding the Adler Product Group, Mr. Adler held a number of roles with Uncle Milton over a 20 year period, including serving as President of the company. During his over-25 year career in the toy industry, Mr. Adler also worked in product design for Hersch Games.

Frank Adler stated “I am delighted to be joining Relevant Play at such an exciting time and growth phase for the company. In addition to the exciting existing product portfolio, I am particularly looking forward to growing what I believe is the best compound on the market, Mad Mattr. With the addition of The Ultimate Brick Makers, Mad Mattr was recently named as one of Forbes Magazine’s Toys To Watch in 2017, and I am thrilled to be spear-heading the company’s amabitious growth and sales plans this year and beyond.”

About Relevant Play

Relevant Play (formerly WABA Fun LLC),was founded in 2003 to provide children with cool toys that encouraged imaginative, open-ended play and invited their minds to explore, create and learn. They believe creativity, innovation, and inspiration are natural for children when they are provided with the right play-tools. As a company, they are passionate about making play and learning exceedingly fun. With this vision, theyhave launched numerous, award-winning toys to nurture the creative genius that naturally lies inside all children, including Kinetic Sand, Bubber, Shape-It!, Sand Paint, Dino Dig, and most recently, #MadMattr.

Relevant Play inspires Smartivity by offering new and unique toys, technology, and lifestyle items that appeal to various ages. These intriguingly cool products (some with a dash of magic thrown in) will maintain and grow our vision of providing smart and creative play-opportunities -- that support everyone’s creative genius.

Relevant Play have offices in Denver, Colorado; Dublin, Ireland, and Hong Kong. Their products have won over 25 Toy Industry Awards and are sold in over 90 countries worldwide.

Relevant Play Media Contacts:

Relevant Play, LLC

Global/Ireland

Dara O’Donnell
+353 1 5111291

USA

Tim Reed
1-303-410-7172