Relevance Theory and Its Applicationin Translation

Chapter1[y1]Introduction

Changing[z2]attitudes in the business world—such as the globalization of the economy, an increasingly diverse workforce, and the electronic revolution—can terrify you regardless of how long you have been maneuvering in this setting. Business etiquette means more than knowing which utensil to use when. You have to know how to dress and how to interact with people in a variety of cultures. Knowing and practicing the fundamentals of etiquette are critical to your career success. It won’t matter how smart or talented you are if you have faulty manners. You will be judged, perhaps unfairly, on your manners or the lack of them.

In this essay, I want to introduce how to dress and how to interact with people in a variety of cultures, In conclusion, I want to highlight the importance of the etiquette in business in different countries. The main body of the essay is divided into three parts. The guide of the business etiquette and the features of the business etiquette are presented in the essay, and I discuss three etiquettes of foreign countries. Mastering and using business etiquettes correctly is the top agenda in the business communication and activity. In the future, when doing business you will feel just like fish in water.

Chapter2Business Etiquette

2[z3].1Understanding the Rule of Etiquette

Although it was not always called “etiquette”, the practice of manners is as old as the human race. Even before recorded history, there was evidence of good manners. We would not consider the early cave dwellers well mannered, but they had manners that were appropriate for their time. They quickly learned that, to get along with each other, they had to share and work together. This ability to get along with one another has been called many things over the years—civility, good manners, comportment, decorum, courtesy, politeness, respect, and deportment to name a few. Regardless of what these rules of engagement and the understood codes of conduct are called, one thing is certain: they add a degree of certainty to how we interact with each other. Knowing basic business etiquette is not a luxury. It is a necessity for career advancement.

2.2 Creating a Powerful First Etiquette

As the old saying goes, “You never have a second chance to make a good first impression.” Regardless of where you are (whether a sales call, client meeting, reception, or interview), be prepared to present yourself in a positive light, creating a powerful and lasting impression every time you meet someone. These first impressions will establish the tenor of the relationship. According to Mitchell Corr(1999), “Books are judged by their covers, houses are appraised by their curb appeal, and people are initially evaluated on how they choose to dress and behave. In a perfect world, this is not fair, moral, or just. What’s inside should count a great deal more. And, eventually, it usually does, but not right away. In the meantime, a lot of opportunities can be lost.” Everything, from the way you dress to how you handle introductions, creates first and lasting impressions.

2.3 Maintaining Business Relationships

Chapter4Business Etiquette in Different Countries

Different countries have different cultural background. Some particular habitude, moral standard, manners and taboo should be paid attention to and comprehended. The followings are the representative countries in North America, Europe and Asia. Some business etiquette is recommended and introduced(Cao Haowen, 2004[微软用户4]).

4.1 Business Etiquette in America

4[z5].1.1 Appearance

Business suit and tie appropriate in all major cities. Wear dark colored business suits in classic colors of gray and navy. For an important formal meeting, choose a white dress shirt, for a less formal a light blue shirt will still give you a conservative appearance.

Women should wear a suit or dress with a jacket in major cities. Wearing classic clothing and classic colors of navy, gray, ivory, and white will ensure you to give a confident and conservative appearance.

Rural areas and areas with extremely warm summers have more informal wardrobe requirements. Women may wear a business dress, or skirt and blouse, in rural areas.

Men may conduct business without wearing a jacket and or tie in rural areas.

The formality of a meeting, even in rural areas, may dictate a sport jacket and tie for men. The same formality will require a woman to wear a dress, possibly with a jacket.

Casual clothing is appropriate when not attending a work related meeting or dinner. Building a casual wardrobe using classic lines and colors navy, gray, camel, ivory, and white will give you a look that is stylish and professional even when you are relaxing.

Clothing, whether formal or casual, should be clean and neat in appearance.

Men may generally wear jeans or khaki pants with a shirt for casual attire.

Women may wear comfortably fitting slacks with a casual shirt. Wearing jeans or shorts, even in a casual setting, may be inappropriate for the city. It is better to err on the conservative side if you are not sure.

Chapter 5Conclusion

Today, the need to practice good manners is still important—but the need to know the rules of etiquette in a variety of different business and social settings is even more important. Not only are today’s manners relatively simple to learn and practice, but they also indicate whether a person is intelligent, confident, and considerate of his fellow human beings. Understanding and practicing the basics of etiquette show that you care and desire to be taken seriously as a professional member of the business community.

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Bibliography[微软用户6]

[1]DuPont, M Kay,Business Etiquette and Professionalism. [M].London:Thomson Crisp Learning 1998.

[2] Mitchell, Mary Corr, John,The Complete Idiot’s Guide to Business Etiquette. [M].New York: Alpha Books, 1999.

[3] 曹浩文.如何掌握商务礼仪.[M].北京：北京大学出版社，2004

[4]何伶俐.高级商务礼仪指南.[M].北京：企业管理出版社，2003

[5]方灿.关于关联翻译理论的再思考[J].重庆三峡学院学报， 2003，No. 19 (3).

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Acknowledgements

First of all, I want to thank my supervisor Ms. Yang Huimin with all my heart. She gives me lots of help and guidance during the period of writing paper. At first, she gives me some ideas and suggestions to decide the topic of the paper, and then she checks up my first paper carefully and imparts advice and the direction of modification. Although she is busy in working, she reads my paper word for word and tries her best to show her suggestions clearly.

Secondly, special thanks must be directed to all the teachers who have taught me for three years in the Continuing Education College of ECUST. My paper would not have come off without their help.

Thirdly, thanks also go further to the support of my family and my colleagues who provided whole-hearted support and help needed in my study and in the period of my preparation for the paper.

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