Reebok Classic IntroducesTheCityClassicsCollectionCuratedby STASH for Fall Winter 2013
-Graffiti writer, artist and footwear icon Stash assembles a dream team of international graffiti writers to design a capsule collectionto celebrate 30 Years of the Classic Leather silhouette
-NewFall/Winter collection representing Stash and 12 cities around the world to launch on July 1st
Reebok Classic’s partnership and design collaboration with graffiti-pioneer Stash is a re-introductionto the brand’s most successful sneaker release, the ReebokClassic Leather, which celebrates its 30thin 2013.The City Classics capsule collection features works by 12 of the world’s preeminent graffiti writers, hand-selected by Stash, as original representatives of the City Classics program.
The collaboration exhibits exclusive limited edition Classic Leather silhouettes that have been reenergized by participating artists: Wane (NYC), Eklips (LA), Pose (Chicago), Mad (Philadelphia), Tati (Miami), Totem (Atlanta), DA Flow (Mexico City), Sick Systems (Moscow), Rae Martini (Milan), Rimo (Tokyo), Monster (Paris), and Swifty (London).
“I’m proud to be part of the ongoing celebration of the Reebok Classics Leather 30th Anniversary,” says Stash. “In commemoration of this milestone, I curated 12 artists to provide original artwork that is seen in the City Classics capsule collection. Every city has a story, every story has a picture, and that’s what each shoe represents.”
Each artist reconfirms the unbreakablebond between sneaker and graffiti culture, and ultimately offers a powerful dose of aesthetics inspired by the tremendous legacy created by City Classics curator, Stash, and fellow New York Citylegends,Keith Haring and Jean-Michel Basquiatwho currently have productcollaborations with Reebok Classics through their foundations and estates. The City Classics project offers a blank canvas to those who wish to navigate outside of their own creative compass, drawing influence from decadesofrich culture in contemporaryfashion, art, music and sport through the fusion of its heritage and the relevance of its partnerships and curators.
The 12 participatingCity Classics artists were tapped by Stash and Reebok to producea Classic body ofwork that represents the atmosphere, style and flavor of their home city. Each artist represents a different area around the world, and possesses a signature style that is unparalleled to any of their peers.
“Stash Introduces Reebok City Classics”