Company name (TICKER)

Analyst: Smarty McNuggetSpring 2015

Recommendation: BUY/HOLD/SELLTarget Price until (mm/dd/yyyy): $10,000

  1. Reasons for the Recommendation

(Times New Roman font 11, single space)

Please give 3 – 5 reasons for your recommendation. These should be arranged in order of importance, i.e, the most compelling reason should be given first, and so on.

You should have both positive and negative things to say. For example, even if you are recommending a BUY, you must be aware of the risks/downside; if you are recommending a SELL, you must be aware of events that could improve for the company.

It may be better to group the positive things together and the negative things together. If you are recommending a SELL (BUY), you might want to start with the negatives (positives).

Everything should be written in paragraph form. This section should be at least one page. Please don't forget to cite your sources.Please do not use bullet points, tables, graphics, etc.

Please follow this template --- do not change the margins, font, etc.

  1. Company Analysis

(Times New Roman font 11, single space)

This section may contain the SWOT analysis for the company, but it should not overlap with the reasons for the recommendation.

Everything should be written in paragraph form. This section should be at least one page.You may use information from your previous assignments, but it should not be a simple cut and paste job. Please summarize your previous work so that this section is at most 1.5 pages long. Please don't forget to cite your sources. Please do not use bullet points, tables, graphics, etc.

  1. Industry Analysis

(Times New Roman font 11, single space)

This section should contain the industry analysis. At minimum, please give a description of the industry, the degree of competition, and the outlook for the industry. This section should not contain the same information as section 1 and 2 above.

Everything should be written in paragraph form. This section should be at least one page. You may use information from your previous assignments, but it should not be a simple cut and paste job. Please summarize your previous work so that this section is at most 1.5 pages long. Please don't forget to cite your sources.Please do not use bullet points, tables, graphics, etc.

Appendix: Inputs into valuation using multiples

*Analyst's own calculations. Source of basic data: company's 10-K; Yahoo! Finance

pg. 1