Recipe for a Successful New Jeweler
** With any good recipe there are always variations - -some successful – some not. If you would like to have a great end product it is always a good idea to follow a great recipe. Here is a plan to help make your new jeweler have a strong and successful start to her new business. **
1. One on One – go over the OP brochure – and take questions – just talk from your own experience – even if it is short! She knows YOU and trusts You –and wants to hear why you decided to do this. She wants to hear everything POSITIVE you have to say about the company. This is not the time to tell her all of your fears or concerns –stay positive. You can also give her the “what Premier has done for me” document you have on the disk I gave you. And showing her your last 10 shows and even – my last 10 shows will help her to see the earning potential. Once you have reviewed it – ask her if she would like to pick her date for her training show – if yes – then do that in then ask her if she is ready to sign her papers. Here are the papers.
- Recommendations and Suggestions
- Independent distributor application and agreement (Make sure she signs in the box at the bottom) And make sure you put your name and number on the bottom line of the top area.
- Sample package order --- if she wants the Presidents Package --- you just check that and fill in the numbers.
- Forms off of the web site about the Premier card application ---
- The application
- The chart about the points she earns
- The form that she checks that says she wants 90 days to pay
Give her the yellow copies and mail the rest to Premier. Mail it either Priority Mail or Express mail depending on how fast you need her number.
Having her training show 3 weeks from signing the paper is perfect – but you can do 2 weeks – and even less if you must. You do have to have the training show 30 days from the time she gets the number – so time when you mail in the forms accordingly.
2. Once she has a training date – she needs to begin to book her shows with her friends and family and gather her names for her show. Try and get one to two shows booked that first week after the training show. At the training show – you will not be able to book anyone until two weeks later – so getting shows on the calendar for those two weeks are key. Tell friends about the contest for 6 shows in six weeks. She needs to ask – and attempt to get 6 shows ON THE BOOKS before her training show. She needs to have the courage to ask those she knows – so she has the courage later to ask those she does not. Talk through what she should say – don’t assume she knows what to ask.
3. Make sure she has the script for the purse game and she practices it 4 times – all the way through – to an empty room – or to family –just read it and get used to it. This will help so much when she sees you do the training show – it will click – and really help her to see subtleties she would have missed had she not tried to do it herself.
4. Once she receives her kit set up a time to meet and go over what is in it. This will take about 2 hours.
First hour – review what she has and how she will use it.
Make sure she knows to label her catalogs and put her name on her order forms
The difference between all of the order forms and when to use each
The difference between the types of sales
1. Home show – when you do a presentation and have a hostess
She gets 30% in free jewelry, bonuses, and 4 to 8 half priced items.
2. Catalog show – No presentation – hostess just gathers orders – 20% and 1 half priced item.
3. Individual Order – the old Wholesale order – just one or a few orders – not enough for a catalog show (which needs to be $100) Does need to buy $40 retail to just be $2.50 for shipping. If less then $40 –then there is an additional $5 shipping fee on top of the $2.50
4. Sample – the jeweler orders items at cost value (50% off) for your table – you make no profit.
How to tag her jewelry – include the item number, name, and price
How to put her jewelry in her case for travel
What items she might want to order more of – i.e. catalogs and customer order forms.
What the posters are for and how to use them.
What goes into a hostess packet – she should make up 10 for her training show. (labels, self addresses stamped envelope, hostess info page, FRANK list page.)
The postcard invites included and what the ones we make look like.
Second Hour – role play key parts of the show –
Have her pretend there is an audience and do the guarantee – the hostess benefits and pass or play.
Have her show you some jewelry tricks.
Just talk about what goes into a show.
Talk about asking people to have a show.
Review what dates she has booked and talk about getting further bookings.
Review items from the other document I made --- things to do after you have your jeweler number.
Show her the web site – how to navigate and how to put in a show.
Talk about what to wear – nails, makeup – choice of jewelry to wear – girly stuff! (You will often sell what you wear – so don’t wear More Imagination – wear something at a better price point – and something fun.)
This is a great time to give her some things – such as an extra set of catalogs, 6 prizes for the quick start shows, a few boards, and a pack of customer order forms.
5. Give her a list of things to do – such as setting up her bank account and Propay
6. Let her know that you should be talking at least 2 times a week. Commit to this for the first 2 months or so – and then maybe once a week for an additional month – and then after that it is up to her really if she stays in contact – and you just be available for questions and support.
7. Stress the importance of trainings. They are really so vital to the success of a new jeweler. She needs to go to the first 3 trainings and the new jeweler orientation. If a jeweler goes to three in a row – she will often continue to come. Trainings are not just important for what we learn – but they also allow us to see the jewelry on others and to build friendships with our team – so that they will feel comfortable calling on others with questions - and learn from them as well. It is a great support system. Consider an incentive such as $50 in free jewelry upon completion of the first 3 trainings and the NJO.
8. Call, email and send cards of encouragement when she does a great job.
9. Consider offering her promotions to get so many shows in a month – or for increasing retail. Incentives are always fun to try and achieve.
10. Go to training yourself. She won’t go if you don’t.
11. Make sure she is getting bookings – if not – guide her to make calls, use guest surveys, do the pass and play game – offer incentives to gals that book --- and to life style book by going out shopping and talking to people. Be an encourager and a resource of ideas.
Enjoy you first baby! There is only ever one FIRST – it is a learning process that is for sure – but if you follow this recipe – hopefully it will be a fruitful process as well.