[Date]

[Your Address]

Hue City, Vietnam

[Phone]

[Email]

To whom it may concern:

Re: MA - VABAP letter of motivation

Dear Sir/Madam,

I am [full name], and this letter is my formal expression of my deepest desire for participating in the MA - VABAP at IMC-KREMS Vietnam. I am sure that my qualifications and skills learned from university, work experience in various [nature of previous jobs, e.g. sales and marketing] positions are satisfactory to the program requirements and candidate selection criteria. Additionally, I believe that my learning attitude, innovative capabilities and passion to life-long development are well-matched to the values that your institution is seeking in its students.

During my university life in [country/city], because of my [your most noticeable trait or skills that you were proud of], I was assigned by the Dean of Faculty to ……. [What you did, e.g. lead the coordination team for RMIT’s annual “Spring musical gathering” events] ……….. Those months of planning, management and action as a [leader, e.g. class leader] were great opportunities for me to polish my [skills learned from university, e.g. teamwork, interpersonal communication], which are immensely useful for my first job right after graduation in [year of graduation]. The issues encountered during such project have also helped me realize the importance of management skills towards success in future occupations.

After university graduation, my career in the field of [your field of expertise] has been through many stages, from [lowest position] to [highest position] at present. I have had chances to …. [List tasks from simple to harder and managerial ones]…. Despite countless ups and downs, the experience in working environments, leveraged by past lessons from university, has provided me with invaluable knowledge and opportunities, making me the expert at what I have been doing. The further I developed in my career, the more I appreciated university education (especially from international management classes), and the more I realized the need for in-depth, practical knowledge offered by graduate programs.

In search of the most suitable MA - VABAP for myself, I came across many offers from both domestic and international institutions. However, through a friend, I found out that IMC-Krems’ program is effectively one of the most modern and practical international courses that should be updated in Vietnam. With the international career development in mind, I did further research on the program and decided to apply, because of not only the suitability to my prospective entrepreneurial ventures, but also my own trust in the traits of the Austrians, who value true quality and achievements. I strongly believe that IMC-Krems’ MA - VABAP will provide me with useful business administration knowledge, as well as the means to new horizon of opportunities in the future.

With my resume enclosed for your considerations, I am deeply grateful and enthusiastic about being an MA - VABAP student of your institution. Again, it is because I am extremely positive about your educational quality perception and my own learning abilities once accepted. It is a great honor for me to have been considered, and I am looking forward to an interview of your convenience.

Yours sincerely,

[Full name]