Quiz Ch 8 quiz 1

1. A Marketing Information System makes it possible to get information from ______& ______sources in order for managers to make informed decisions.

  1. Private, Public
  2. Internal, External
  3. Past, Present
  4. Present, Future

2. Data Mining can be used to discover unknown:

  1. Products
  2. Ethical Issues
  3. Patterns
  4. Product Defects

3. ______is an example of Secondary Data.

  1. Current Stock Prices
  2. Census Information
  3. Projected Future Sales
  4. Manufacturing Cost

4. Which of the following questions is Structured?

  1. What is most important to you when buying new shoes?
  2. What factors of clothing influence how you purchase?
  3. How do you rate hair care products when shopping?
  4. How do you rate the importance of these attributes of toothpaste?

5. Which of the following is NOT a means of collecting Primary Data?

  1. Surveying Customers
  2. Observing Consumer Behavior
  3. Census Data
  4. Focus Group Interviews

6. In a(n) ______, a person asks a consumer questions in order to evaluate consumer trends and preferences.

  1. Focus Group
  2. Personal Evaluation
  3. In-Depth Interview
  4. Demographic Evaluation

7. Data collected in order to address specific research needs is referred to as:

  1. Secondary Data
  2. Primary Data
  3. Observation Data
  4. BA 3301 Exam Data

8. MkIS stands for:

a. Marketing International Slogan

b. Marketing Idea Standpoint

c. MarketingInformation System

d. Marketing Industry Sign

9. Researchersaregathering which kind of data when theyuse means such as focus groups, interviews, and surveys?

a. secondary research

b. secondary data

c. syndicated data

d. primary data

10. A ______isthe exploratory research technique in which researchers ask questions, listen to the answers, and then pose questions to clarify or expand on the particular issue.

a. observation

b. focus group interviews

c. in-depth interviews

d. projective

11. Which type or marketing research systematically changes variables to determine which variables have a cause or effect on the other.

a. Scanner research

b. Experimental research

c.Information research

e.  Panel research

12. ______uses a variety of statistical analysis tools to uncover previously unknown patterns in the data or relationships amongvariables.

a. Information discovery

b. Data mining

c. Data revealing

d. Data uncovering

13.

Which type of research are grocery stores MOST likely to use?

a. Experimental research

b. Panel research

c. Scanner research

d. Survey research

14. An example of secondary data is:

a. the company's sales invoices

b. focus group interviews

c. telephone surveys

d. in-person interviews

15. Which of the followingis a formof information thatis inexpensive to obtain?

a.MkIS

b.syndicated data

c. secondary data

d. primary data

1 b

2 c

3 b

4 d

5 c

6 c

7 b

8 c

9 d

10 c

11 b

12 b

13 c

14 a

15 a