Please return to by 1 July 2007
Q1. Below is a list of programme elements that may have influenced your viewing experience of ‘Jewel in the Palace’. Put ∨ in the appropriate column from 1 to 5 that best describes your opinion.
Production values / Strongly Disagree / Disagree / Neutral / Agree / Strongly AgreeOriginality of story(lines) / 1 / 2 / 3 / 4 / 5
Interesting content: e.g. Korean royal cuisine / 1 / 2 / 3 / 4 / 5
Educational and moral messages embedded in the programme: e.g. humanism, tolerance, true love / 1 / 2 / 3 / 4 / 5
Structure of narrative and plot: e.g. suspense and rivalry / 1 / 2 / 3 / 4 / 5
Topicality: topics and themes that do not cause offence to my culture, religion or relations with my country / 1 / 2 / 3 / 4 / 5
Beautiful scenic background: e.g. natural scenery / 1 / 2 / 3 / 4 / 5
Historical and cultural landscapes: e.g. villages, palaces, temples / 1 / 2 / 3 / 4 / 5
Personal association/attachment with locations in the drama: e.g. depiction of places that appeal to me / 1 / 2 / 3 / 4 / 5
Embedded meanings in certain parts of the set / 1 / 2 / 3 / 4 / 5
Background music and theme song / 1 / 2 / 3 / 4 / 5
Outstanding performances of the actors/actresses / 1 / 2 / 3 / 4 / 5
Attractiveness of the main characters: e.g. ways of speaking, behaviour, personality, etc / 1 / 2 / 3 / 4 / 5
Excellent casting overall / 1 / 2 / 3 / 4 / 5
Celebrities / star power / 1 / 2 / 3 / 4 / 5
Aesthetically pleasing visual images on the screen: e.g. picturesque camera angles / 1 / 2 / 3 / 4 / 5
Enhanced emotional involvement and identification: e.g. close-up scenes capturing characters and icons / 1 / 2 / 3 / 4 / 5
Spectacle: e.g. props from drama: costumes, jewellery, furniture / 1 / 2 / 3 / 4 / 5
Q2. How many episodes of ‘Jewel in the Palace’ have you watched?
- I seldom watched it. □
- I watched some of the episodes. □
- I watched more than half of the whole series. □
- I watched almost every episode.□
- I watched all episodes.□
Q3. Have you repeated watching ‘Jewel in the Palace’?
1. No□2. Yes □ How many times? ______
Q4. Which of the following commodities related to ‘Jewel in the Palace’ have you purchased?
Please note all that apply
O.S.T (soundtrack CD)□DVD/VCD □Book □
Magazine □Daejanggeum Character toy □Cartoon/animation □
Other □Please specify ______
Q5. The following statements are about your personal experiences of engaging in reflection upon, involvement with, and identification with ‘Jewel in the Palace’. Put ∨ as appropriate to best describe your opinion.
Items / Strongly Stronglydisagree agree
1 / When a character/actor in ‘Jewel in the Palace’ expressed an opinion, it helped me make up my own mind about the issue. / 1 / 2 / 3 / 4 / 5
2 / I felt sorry/sad for my favourite character(s)/actor(s) when they made a mistake, or when bad things happened to them. / 1 / 2 / 3 / 4 / 5
3 / I liked to compare my ideas with what my favourite character(s)/actor(s) on ‘Jewel in the Palace’ said / 1 / 2 / 3 / 4 / 5
4 / I felt that my favourite character(s)/actor(s) were natural, down-to-earth people. / 1 / 2 / 3 / 4 / 5
5 / I felt comfortable when watching ‘Jewel in the Palace’, as if the characters/actors were my friends. / 1 / 2 / 3 / 4 / 5
6 / I found my favourite character(s)/actor(s) in ‘Jewel in the Palace’ to be attractive. / 1 / 2 / 3 / 4 / 5
7 / If my favourite character(s)/actor(s) appeared on another programme, I would watch that programme. / 1 / 2 / 3 / 4 / 5
8 / I sometimes made remarks to my favourite character(s)/actor(s) while watching ‘Jewel in the Palace’. / 1 / 2 / 3 / 4 / 5
9 / If there was a story about ‘Jewel in the Palace’ or my favourite character(s)/actor(s) in a newspaper, internet, or magazine, I would read it. / 1 / 2 / 3 / 4 / 5
10 / I am determined to meet my favourite character(s)/actor(s) on ‘Jewel in the Palace’ in person. / 1 / 2 / 3 / 4 / 5
11 / ‘Jewel in the Palace’ seemed to understand and cover the kinds of issues that I wanted to know more about. / 1 / 2 / 3 / 4 / 5
12 / I looked forward to watching ‘Jewel in the Palace’ and my favourite character(s)/actor(s) in each episode. / 1 / 2 / 3 / 4 / 5
13 / I really missed ‘Jewel in the Palace’ and my favourite character(s)/actor(s) whenever I was unable to watch it. / 1 / 2 / 3 / 4 / 5
14 / I felt that ‘Jewel in the Palace’ and my favourite character(s)/actor(s) kept me company when ‘Jewel in the Palace’ was aired. / 1 / 2 / 3 / 4 / 5
15 / I arranged my daily/weekly schedule around ‘Jewel in the Palace’ so as to have a regular relationship with the programme / 1 / 2 / 3 / 4 / 5
16 / I liked hearing the voice of my favourite character(s)/actor(s) in my home. / 1 / 2 / 3 / 4 / 5
17 / When watching ‘Jewel in the Palace’, I felt that I was a part of the story / 1 / 2 / 3 / 4 / 5
18 / I cried when something bad happened to the characters in ‘Jewel in the Palace’. / 1 / 2 / 3 / 4 / 5
19 / My favourite character(s)/actor(s) in ‘Jewel in the Palace’ are like old friends. / 1 / 2 / 3 / 4 / 5
20 / I was determined to make a trip to the locations depicted in ‘Jewel in the Palace’. / 1 / 2 / 3 / 4 / 5
21 / I thought that ‘Jewel in the Palace’ storyline had little relation to reality. / 1 / 2 / 3 / 4 / 5
22 / I had suggestions for making improvements to ‘Jewel in the Palace’. / 1 / 2 / 3 / 4 / 5
23 / I though about ‘Jewel in the Palace’ when the episodes were over. / 1 / 2 / 3 / 4 / 5
24 / I felt that ‘Jewel in the Palace presented things as they really are in life. / 1 / 2 / 3 / 4 / 5
25 / I disagreed with the way a character was depicted in ‘Jewel in the Palace’. / 1 / 2 / 3 / 4 / 5
26 / I felt that ‘Jewel in the Palace’ portrayed real life lessons and practices that I could personally relate to. / 1 / 2 / 3 / 4 / 5
27 / I felt that my favourite character(s) were like people you know. / 1 / 2 / 3 / 4 / 5
28 / I felt that some of the character(s) in ‘Jewel in the Palace’ were worth imitating in my own life / 1 / 2 / 3 / 4 / 5
29 / I compared the characters in ‘Jewel in the Palace’ with someone I personally know / 1 / 2 / 3 / 4 / 5
The main survey will be conducted in DaejanggeumTheme park in Korea. The participants therefore will be international tourists who visit the Theme park. In your case, please assume that you are in the Theme park as a tourist in order to answer from Q6 to Q12. Therefore, your answers will reflect what you expect for your visit in DaejanggeumTheme park.
Q6. Please indicate the extent to which you agree with the following statements about your on-site touristic experiences with your visit to the locations depicted in ‘Jewel in the Palace’. Put ∨ as appropriate to best describe your opinion.
Items / Strongly Stronglydisagree agree
1 / It was so exciting that I was able to be at the filmed locations of ‘Jewel in the Palace’ in person. / 1 / 2 / 3 / 4 / 5
2 / I gazed at and took pictures of the details of the filmed locations of ‘Jewel in the Palace’ that appeared on the screen. / 1 / 2 / 3 / 4 / 5
3 / I immediately recognised all the things as they had appeared on the screen. / 1 / 2 / 3 / 4 / 5
4 / I was disappointed that the locations and sites did not appear to be as I thought they might. / 1 / 2 / 3 / 4 / 5
5 / Natural scenery and landscape was as beautiful as they had appeared on screen / 1 / 2 / 3 / 4 / 5
6 / I was so excited to see historical and cultural landscapes portrayed in the drama in person. / 1 / 2 / 3 / 4 / 5
7 / It was so exciting to get close and to touch traditional costumes, jewellery, furniture, cooking utensils, and other props from the drama / 1 / 2 / 3 / 4 / 5
8 / I was able to put my own meanings and feelings to locations as featured in ‘Jewel in the Palace’ / 1 / 2 / 3 / 4 / 5
9 / The stories from ‘Jewel in the Palace’ went through my mind as I was here / 1 / 2 / 3 / 4 / 5
10 / Listening to the original sound track of ‘Jewel in the Palace’ while in the real locations reminded me of scenes that I had watched / 1 / 2 / 3 / 4 / 5
11 / The video screens and graphic panels here made the programme ‘come alive’ for me / 1 / 2 / 3 / 4 / 5
12 / I found myself to be very familiar with these locations / 1 / 2 / 3 / 4 / 5
13 / It was a pity that I was not able to meet the main actors or actresses in person although I did not expect to be able to do so. / 1 / 2 / 3 / 4 / 5
14 / I took photos with standing posters of my favourite characters and celebrities / 1 / 2 / 3 / 4 / 5
15 / It was a great opportunity to see the locations, and it gave me a good insight into the amount of time, work, and expense it took to make the drama. / 1 / 2 / 3 / 4 / 5
16 / Alongside experiencing the filmed locations, it was a great experience to know more about the interesting stories on Korean royal cuisine told by Han Bok Ryeo, the food advisor to the drama in the video display. / 1 / 2 / 3 / 4 / 5
17 / It was a great experience to find out many behind the scenes stories about producing the drama such as the producer’s filming journal, the director Lee Byung Hoon’s stories about Dae Jang Geum in history, and NG scenes. / 1 / 2 / 3 / 4 / 5
18 / It was a great experience to taste Mak Gul Li, a traditional Korean rice wine in the Brewery of Gang Duk Goo, and some Korean snacks. / 1 / 2 / 3 / 4 / 5
19 / I was so excited to re-enact some scenes of ‘Jewel in the Palace’ in person such as re-enacting the corporal punishments including flogging and leg-screwing torture or trying pine nuts and pine twigs, as if I was the main character in ‘Jewel in the Palace’ / 1 / 2 / 3 / 4 / 5
20 / I purchased gifts and souvenirs related to ‘Jewel in the Palace’ from the filmed locations. / 1 / 2 / 3 / 4 / 5
Q7. Please indicate the extent to which you agree with the following statements about your reflection/satisfaction on touristic experiences with your visit to the locations depicted in ‘Jewel in the place’. Put ∨ as appropriate to best describe your opinion.
Items / Strongly disagree / Disagree / Neutral / Agree / Strongly agree1 / Within next two years I would like to revisit the places where ‘Jewel in the Palace’ was filmed.
2 / I am willing to recommend to others to visit the places I visited.
3 / I am satisfied with this trip and experience of the places where ‘Jewel in the Palace’ was filmed.
4 / I would like to visit Korea in the next two years.
Q8. Which of following other filming locations of ‘Jewel in the Palace’ have you been to or are you planning to visit? (please refer to Appendix I for further details)
1. ChangdeokgungPalace□2. KoreanFolkVillage □3. HwaseongHaenggungPalace □
4. JejuFolkVillage □5. HyeopjaeBeach □6. Oedolgae □
7. JejuJinjiCave □8. Seongeup-ri Ranch Area □9. SeonunsaTemple □
Q9. With whom did you travel for this visit?
1. With friends □2. With partner □3. With family □
4. By myself/alone □5. With work colleagues □
6. Other □ Please specify ______
Q10. How long did you plan to spend your stay at the filmed locations of ‘Jewel in the Palace’ for this visit?
______
Q11. How long did you plan to stay in Korea for this visit?
______
Q12. How many times have you visited Korea as a tourist in total?
______
Q13. Which of the following Korean dramas have you watched?
Please mark all that apply by ticking ()
Title of drama / Tick () / Title of Drama / Tick ()A cat in the rooftop room / Oh! Feel young
Autumn in my heart / Sad love story
Full house / Saving my hubby
Glass shoes / Something happened in Bali
Love story in Harvard / Stairway to Heaven
Lovers in Paris / Summer Scent
Miss Mermaid / Super Rookie
My love Patzzi / The Legendary doctor –Hur Jun
My lovely Sam Soon / Winter sonata
About you
Q14. Nationality: …………………………………..
Q15.When is your birth year? 1 9
Q16. Gender:Male□Female□
Q17. Marital status:
1. Single □2. Married □
Q18. What is your occupation?
1. Student□2. Professional and managerial □3. Housewife□
4. Unemployed□5. Labourer/artisan□6. Retired □
7. Service□ 8. Business/Self-employed□
9. Others□ please specify ………………………………
Q19. How much formal education do you have?
1. Primary □2. Middle□3. High □
4. Under-graduate university□5. Post-graduate or higher □
APPENDIXI. Filming Locations of Daejanggeum, ‘Jewel in the Palace’
/ 1. ChangdeokgungPalaceChangdeokgungPalace has been designated by UNESCO as a world cultural heritage site. It appeared in episode 1 depicting the procession of King Yeonsangun, episode 3 depicting the procession of King Jungjong, and episode 51 where King Jungjong is prevented from entering the residence of his son Gyeongwondaegun. Also, the episodes 51 and 52 are also shot here in which King Jungjong walks and talks with Jang-geum, and finally confesses his love towards her at Aeryeonjeong.
/ 2. KoreanFolkVillage
The KoreanFolkVillage was the location of episode 54, in which Jang-geum gives birth to Min Jung-ho’s child, and Jang-geum, Min Jung-ho and the baby become a family. It is also the site of episode 51 in which Jang-geum takes care of smallpox patients in a village. Numerous other scenes were also shot here.
/ 3. HwaseongHaenggungPalace
Scenes of little Jang-geum undergoing training at the palace in episodes 3 and 4, the cooking competition in episode 8, and the training of women doctors and Naeuiwon (medical facility in the palace) scenes in the latter episodes were filmed at Haenggung. It is also where little Jang-geum washed heavy iron pots by herself amidst pouring rain.
4. JejuFolkVillage
Many of the scenes in which Jang-geum learns medicine as a maidservant for the Jeju local government from episodes 27 to 32 were filmed at the JejuFolkVillage. Here, information with photos and descriptions of the scenes make it easier for visitors to find the locations. /
5. HyeopjaeBeach
The scenes in episode 28, in which Min Jung-ho looks out to sea as Jang-geum leaves by boat, and the scene in which Jang-geum runs towards her cottage residence were shot here. /
6. Oedolgae
In episodes 30 and 31, Jang-geum stands alone on a precipice looking out to the sea in firm resolution. /
/ 7. JejuJinjiCave
In episode 54, Jang-geum finds a woman in labour inside the cave. She performs an operation that saves both the woman and her child. JinjigulCave is actually man-made. Aiming to use Jeju-doIsland as an advance base to protect its mainland, the Japanese military excavated JinjigulCave in early 1945.
/ 8. Seongeup-ri Ranch Area in Namjeju-gun
Filmed here were scenes of Jang-geum carrying the dying Lady Han on her back and later burying her. This is also where Jang-geum is taken by a military guard to a place of exile on the island. Other scenes shot here were Jang-geum going back to search for Lady Han’s grave, and erecting the tombstone.
/ 9. Seonunsa Temple
Well known for its beauty, SeonunsaTemple provided the location for episode 2. Filmed at JinheunggulCave near SeonunsaTemple, it shows Janggeum’s mother, MadamePark, alone in a cave absorbed in thought. The scene in which Jang-geum hides from a military search party, in a rock crevice was filmed at Dosoram Hermitage. The scene in episode 6 where Jang-geum climbs down the mountain carrying a golden pheasant was filmed near the temple. The scenes at the stone tomb of MadamePark in episodes 23, 27, 28 were all shot nearby. Finally, in episode 48, Lady Choi asks for forgiveness at MadamePark’s tomb.