PUBLIC SPEAKING Speech 100 Spring 2010 Kresse

Professor: Douglas Kresse Office: 525-03 Phone: 714-992-7360

Course Number: 20300 8.00-11.50 am FRI Room 528

22874 10.30-12.50 pm MW Room 528

22491 1.00-2.50 pm MW Room 727A

Office Hours: MW (12.30-1.00pm; 3.00-4.00pm), TTH (1.00-2.00pm) or by appointment

e-mail: Web Site: http://staffwww.fullcoll.edu/dkresse/

Text: Douglas Kresse, Advocacy and Debate 3rd Edition (2009).

Because we attempt to address major public communication events, we regularly examine transcripts, artifacts, and related information. Those are available online or through library reserve.

OVERVIEW

This course is designed to provide a comprehensive survey of communication theory and practice in order to assist students in becoming better speakers and audiences. The course gives practical experience in research methods, organization, critical thinking, reasoning, and listening.

CATALOG DISCRIPTION

“Four hours lecture per week. The purpose of the course is to give speakers more concentrated opportunities to communicate their ideas. Emphasis is on developing the speaker’s ability to present original subject matter. This is accomplished by the separate preparation and presentation of four to six informative and persuasive speeches as well as various in-class assignments and exercises designed to develop speaking proficiency by skillfully using logic and reasoning.”

Advisory: College level reading and completion of English 60.

HUMANITIES STUDENT LEARNING OUTCOMES

1. Use language skills effectively in reading, writing, listening, or speaking to achieve personal, academic, or vocational goals.

2. Use critical thinking skills to examine information, events, and ideas from a broader perspective.

3. Recognize the significance of language and culture in human experience.

4. Apply principles of academic honesty and integrity.

5. Work cooperatively and collaboratively with others.

6. Use campus and/or community resources to participate actively in their own education.

INSTRUCTIONAL OBJECTIVES

This class surveys communication theory and practice. Students have the opportunity to develop skill in speaking and speech criticism, critical thinking, and research. Upon completion of the course, students should be able to:

1.  Research information from multiple, reliable sources.

2.  Identify, advance and defend arguments.

3.  Organize information into a comprehensible structure.

4.  Present ideas with effective style and delivery.

5.  Use critical thinking skills to analyze arguments and delivery.

6.  Understand and practice good ethics as listeners and speakers.

COURSE REQUIREMENTS AND GRADING

Students are expected to come prepared and to constructively contribute to class discussions. The Fullerton College 2004-2005 Catalog advises entering with college-level reading and writing. Students should be prepared and complete assignments on schedule. Late assignments can be deducted 20% value per day overdue. Students need to receive approval for and make arrangements for makeup exams

Grades are: 1-599 (F) 600-699 (D) 700-799 (C) 800-899 (B) 900-1000 (A)

Examinations (3): 100 points per exam

Speeches (4): 100 points per speech

Critique: 100 points

Outlines: 100 points (4 x 25 points)

Theory presentations: 100 points (25 points each: ELM; Richards/metaphor; Toulmin; CGS/alt)

Total: 1000 points

1. Examinations: These tests are worth 100-points each.

2. Critique. Students analyze a communication artifact. 3-5 pages, typed, following proper style.

Sample critiques are on reserve, and one is at the end of your text. The paper should begin with an introductory paragraph that sets up the rest of the paper: a clear theme and preview are expected. Then, the paper should advance some theory used as critical method to examine some communication event (organizational structures, metaphor, Toulmin’s model of argument, the ELM or other persuasion model). Next, theory’s application to a speech, advertisement, or other communication form should be presented. The paper should have a conclusion. The communication "artifact" examined needs to be approved by the instructor. Please include copies of ads or speeches examined

3. Speeches. These should follow the recommended structure and style in the book and/or lectures. Speeches are (first speech) 4-6 minutes or (speeches two through four) 5-8 minutes. The third speech should explicitly advocate some action or policy change. The final speech (5-7 min.) can be a team project where you and a classmate take differing positions on a topic. All speeches need 3 sources cited internally in the outline and during the presentation.

Students should use outlines for presentations—not written manuscripts. Reading quotations is permitted. The presentation should reflect adequate preparation, audience adaptation, and sound analysis. Students using a manuscript must submit the manuscript to professor prior to presentation of speech. Presentation notes/cards should be submitted after each speech.

4. Outlines are to be presented one week prior to the speech. The outline should include a simple introduction, detailed body, conclusion, and references. Outlines are to be typed, and follow APA or MLA style. The bibliography should cite three or more sources per speech. Successful completion of the outline is a prerequisite for presenting any speech.

5. Participation is based on the quality and quantity of interaction. Attendance policy: more than two unexcused absences constitute grounds for grade reduction (50 points/2-hr. class). Being late for class can constitute an absence. Students complete one peer-review ballot.

6. Theory Presentations: Students pair up to explain how ELM, Language, Argument (Toulmin) and other models work in everyday discourse.

TENTATIVE SCHEDULE

WEEK DATE AGENDA READING

1 JAN. 19-22 Overview; Models; Anxiety 22-79

2 JAN. 25-29 Organization & Argument 1-21

ELM PRESENTATION;

3 FEB. 1-5 Argument & Persuasion

TEST 1; SPEECH OUTLINE

4 FEB. 8-11 SPEECH 1

5 FEB. 16-19 SPEECH 1

6 FEB. 22-26 Language & Nonverbals 79-115

TOULMIN PRESENTATION

7 MAR. 1-5 Criticism; Ethics

LANGUAGE PRESENTATION;

SPEECH OUTLINE

8 MAR. 8-12 SPEECH 2

9 MAR. 15-19 SPEECH 2

10 MAR. 22-26 TEST 2; Campaigns; CRITIQUE PAPER DUE; SPEECH OUTLINE

MAR. 29-APR. 2 NO SCHOOL – Spring Vacation

11 April 5-9 CGS PRESENTATION; SPEECH 3

12 APR. 12-16 SPEECH 3

13 APR. 19-23 SPEECH 3; SPEECH OUTLINE

14 APR. 26-30 SPEECH 4

15 MAY 3-7 SPEECH 4

16 MAY 10-14 SPEECH 4

17 MAY 17-18 SPEECH 4;

FINAL EXAM SCHEDULE

Friday 8.00am meets Friday May 21 at 8.00 am

Monday 10.30am meets May 26 at 9.00 am

Monday 1.00pm meets May 24 at 1.00 pm

FULLERTON COLLEGE ACADEMIC HONESTY POLICY

Students are expected to abide by ethical standards in preparing and presenting material which demonstrates their level of knowledge and which is used to determine grades. Such standards are founded on basic concepts of integrity and honesty. These include, but are not limited to, the following areas:

1. Students shall not plagiarize, which is defined as:

A. stealing or passing off as one’s own the ideas or words of

another, or

B. using a creative production without crediting the source.

The following cases constitute plagiarism:

• paraphrasing published material without acknowledging the source,

• making significant use of an idea or a particular arrangement of ideas, e.g., outlines,

• writing a paper after consultation with persons who provide suitable ideas and incorporating these ideas into the paper without acknowledgment, or

• submitting under one’s own name term papers or other reports which have been prepared by others.

2. Students shall not cheat, which is defined as:

A. using notes, aids, or the help of other students on tests or exams in ways other than those expressly permitted by the instructor, or

B. misreporting or altering the data in laboratory or research projects involving the collection of data.

3. Students shall not furnish materials or information in order to enable another student to plagiarize or cheat.

Instructors may deal with academic dishonesty in one or more of the following ways:

1. Assign an appropriate academic penalty such as an oral reprimand or point reduction.

2. Assign an “F” on all or part of a particular paper, project, or exam.

3. Report to the appropriate administrators, with notification of same to the student(s), for disciplinary action by the College. Such a report will be accompanied by supporting evidence and documentation.

TURNITIN.COM STATEMENT

In its commitment to academic honesty and accurate assessment of student work, Fullerton College uses Turnitin.com to prevent and detect plagiarism.

This instructor reserves the right to submit student assignments to Turnitin.com to check for similarities between student submissions and the internet, various research databases, and the Turnitin.com database of previous student submissions. Furthermore, this instructor may also submit essays to other instructors seeking plagiarism matches.

Students may be required to electronically submit their written work to the instructor or to Turnitin.com, and by taking this course, students agree that all assignments are subject to plagiarism detection processes and plagiarism penalties.

Assignments submitted to Turnitin.com by the student or instructor will become part of their database and will be used for plagiarism prevention and detection. Student papers, however, will remain the intellectual property of the author.

WAIT TIME FOR LATE INSTRUCTORS

If, due to unforeseen emergencies, the instructor does not arrive at the scheduled start time for class, students are to wait for fifteen minutes (unless otherwise notified by the division). If they do not receive notification to wait for their instructor to arrive, after fifteen minutes the students may leave with no penalty for absence or assigned work due for that class meeting.

AMERICANS WITH DISABILITIES ACT (ADA) STATEMENT

Fullerton College is committed to providing educational accommodations for students with disabilities upon the timely request by the student to the instructor. Verification of the disability must also be provided. The Disability Support Services office functions as a resource for students and faculty in the determination and provision of educational accommodations.

EMERGENCY RESPONSE STATEMENT

Take note of the safety features in around the classroom. Also, please study the posted evacuation routes. The most direct route of egress may not be the safest. Running out of the building during earthquakes may be dangerous. During strong earthquakes, it is recommended to duck, cover, and hold until the quaking stops. Follow the guidance of your instructor. Your cooperation during emergencies can minimize the possibility of injury to yourself and others.

FULLERTON COLLEGE CATALOG AND CLASS SCHEDULE

The Fullerton College Catalog and the Class Schedule contain a number of policies relating to students that are important to you. Please be sure that you have read these publications thoroughly. You may purchase copies of these publications at the campus bookstore, or you may read them online at the Fullerton College website, www.fullcoll.edu

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TIPPING POINT - Malcolm Gladwell

http://www.gladwell.com/

I.  TIPPING POINT

A. Infected

B. Little cause yields BIG EFFECTS

C. Rapid change

II.  “LAW OF THE FEW” - interpersonal links

A.  knowing lots of people (quality/quantity)

B.  opinion leaders or “mavens”

C.  “hubs” / 6 degrees of Kevin Bacon

but: http://www.washingtonpost.com/ac2/wp-dyn/A14356-2002Feb27

III.  STICKINESS : presence, association

A.  re-organized “clutter”

B.  ELM model : MAD

C.  Metaphors, strong arguments

D.  Burke: ratios

IV.  CONTEXT

A.  James Q. Wilson “Broken Windows”

Optimal sizes for interaction

B.  Burke: scene:act ratio

LANGUAGE


IA Richards semantic triangle

Richard Weaver Language is sermonic

Kenneth Burke

Perspective/metaphor / Terministic screens

Language as symbolic action (incipient act)

Terms of order / Ratios

OVERVIEW on STYLE

Oral versus written

Simple—complex

Repetition—tedious

Formal—informal

Situational—inappropriate

Authoritative—indecisive

Distant—intimate

Ornate—concise

Vivid—vague

PRESENCE

Memorable phrases

ETHOS-LOGOS-PATHOS (Rhetorical)

Identification-difference

Reflexive

Denotation/connotation

Clarity (concreteness, jargon, passive-active, ambiguous)

Maxims/proverbs

METAPHORS

Fusion

Inferential leap

Common ground

Rationale

Uniqueness

Enthymeme

SOUNDS

Alliteration

Consonance

NONVERBAL COMMUNICATION

Purpose of NVC

content-relation level

replace or repeat message

reinforce message

regulate message

contradict message

Qualities of NVC

multiple channels

media impact

conscious – unconscious

Types of NVC

face – eyes – mouth

hands – arms (gestures)

kinesics

voice

pitch

volume

quality-tone

rate

disfluencies-fillers

proxemics

environment

PERSUASION THEORIES

Aristotle

Ethos

Pathos

Logos

Enthymeme

Social Judgment Theory

Latitude of acceptance

Latitude of rejection

Assimilation - Contrast

Bandura's Social Learning Theory

Acting proactively

Learn goals & means to achieve them

Info sources: Role play, model, experience

Cognitive Response Model

Internal debate/dialogue

Quality & quantity of arguments

Bias, saliency

Self-persuasion

Elaboration Likelihood Model

Two tracks: central and peripheral

Motivated-able-debate (MAD)

Attractiveness--quantity

Likelihood of evaluation

Inoculation

Pre-treatments

Refutational

Supportive

Fear Appeals

Level of threat

Credible

Plan solvency

Consistency

Cognitive dissonance

Balance

Public-private

Compliance-Gaining Strategies (CGS)

Relation & effect of persuasive strategy

Locus of control

Self-Persuasion

Counter-attitudinal

attribution theory

arguments

Foot-in-door

incremental

attribution theory

Fishbein & Ajzen-Reasoned Action

Consequences of action

Social norm

Saliency

Intention to act

Chaim Perelman

Presence

Association

Dissociation

(Vico: imagination)

Narrative Paradigm

Probability (coherent)

Fidelity ("rings true")

Kenneth Burke's Dramatism

Terministic Screens

Metaphors

Identification

Consubstantiality

Ratios (Pentad): scene, act, agent,

agency, purpose

Terms of order: order-violation-guilt-

redemption

Toulmin's Argument Model

Data-Grounds

Warrant

Claim

Reservation

Qualifier

Backing (Field)

Inferential leap

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