PROQUEST Scripts Created To Accompany
FSBO and Expired Letter Campaigns
Letter One Proquest Script:
Thanks for calling my 24 hour recorded hotline. You obviously received a letter from me which mentioned that I get homes sold quickly and for top dollar.
Well, it’s true. And I’m able to do that because I implement an 89 Step Marketing Plan which goes over and above what average agents in our area do to sell their listings. You see, I believe in proactively ‘marketing’ your home.
So I’m sure it’s clear that I don’t simply put a sign in the ground, put your home into the MLS and hope for the best. I have a detailed approach to making the highest number of potential buyers aware of your property. I created this aggressive marketing plan because I want to be the “No Excuses Realtor”.
I’d like the opportunity to share my marketing plan with you, and to explain how I would customize it to your property and your situation.
Please press “0” now to leave your name and telephone number and I will return your call promptly.
Letter Two Script:
Thanks for calling my 24 hour recorded hotline. You probably just received a letter from me which mentioned that I work hard to make working with me RISK FREE!
If you’ve ever had a bad experience with a Realtor, I understand why you are hesitant to take a leap of faith again!
Usually, the problem is this: how do you figure out which Realtor is the right one to choose? Do you hire the guy who gives you the highest dollar figure for your house? Or do you hire the gal from the largest company? Or maybe you should hire the guy with the lowest commission?
It simply isn’t an easy decision.
That’s why I’m doing my best to make it Risk-Free to work with me. I offer guarantees which set me apart from the run-of-the-mill Realtor. I want you to be completely satisfied with my service. I even offer you choices on what you need to pay for.
In addition, I put my 89 Step Marketing Plan to work for you immediately.
I’d like the opportunity to share my strategies with you, and to explain how I would customize it to your property and your situation.
Please press “0” now to leave your name and telephone number and I will return your call promptly.
Letter Three Script:
Thanks for calling my 24 hour recorded hotline. I’m happy to share some tips on how to improve your results with your yard sign, classified ads, and open houses.
Your yard sign will create better results if it includes a 24 hour recorded hotline for prospects to call for information. I’ll even lend you mine if you’d like.
To improve your classified ads you probably have to improve your headline. It must be exciting, thought provoking, arouse interest and prompt action. It must be bold, preferably all in capital letters and two to three times larger than the normal text in the ad.
To receive the best results from your Open House, here are a few tips: First, be sure you have enough signage. You must lead the buyer right to the property. Secondly, be aware of the outside of the property. The yard needs to be clean and neat, bushes and trees trimmed, lawn freshly mowed, garage door closed and no cars parked in the driveway. Lastly, the interior of the home needs to have the right lighting, proper placement of furniture, a fresh scent, etc... visit any model home to get a complete picture of how your home should look.
I hope these tips have helped you to improve your results with your marketing strategy.
As I mentioned in my letter to you, I am not am ordinary agent…if I were to list your property I would implement my 89 Step Marketing Plan which is tested and proven to sell homes faster and for more money than the MLS average!
I’d like the opportunity to share my strategies with you, and to explain how I would customize it to your property and your situation.
Please press “0” now to leave your name and telephone number and I will return your call promptly.
Letter Four Script:
Thanks for calling my 24 hour recorded hotline. You recently received a letter from me which mentioned my “Hi-Tech Tools That Allow Me To Capture Every Potential Buyer”.
I’m pleased that I peaked your curiosity enough to give it a try.
The interesting thing is that most buyers are more willing to call a “Free 24 Hour Recorded Hotline” like this one than to call a regular office number. They prefer to gather their information anonymously and then exclude those properties which don’t meet their criteria.
So what happens if they call my “Free 24 Hour Recorded Hotline”? What if they are looking for a home with a deck and your home doesn’t have one? Well, traditionally, that buyer would be lost to us forever. But with my system, I am able to call them back immediately and explain to them that although the home doesn’t have a deck, it does have a beautiful brick paver patio. I excel at enticing those buyers who might have excluded your home to at least come and have a look. This increases your chances of selling your home.
Isn’t that a terrific way to increase traffic and reduce the time your home will spend on the market?
I’d like the opportunity to share the rest of my strategies with you, and to explain how I would customize my 89 Step Marketing Plan to your property and your situation.
Please press “0” now to leave your name and telephone number and I will return your call promptly.
Letter Five Script:
Thanks for calling my 24 hour recorded hotline. You obviously received a letter from me which mentioned my statistics as they relate to the average MLS agent.
You might think I’m bragging when I quote the fact that I sell homes for an average of $6,753 more than the MLS average, or that I sell homes an average of 27 days faster. But in reality, I’m concerned that you might make the wrong decision when you interview agents to represent you in the sale of your home.
One of the most compelling ways to determine a Realtor’s success is to compare their results with those of the average MLS.
I mean, after all, would you want to list your home with someone who sells their listings for less than the MLS average or in a longer time frame? Of course not. That’s why I thought it was important to share my personal statistics with you.
Remember, I’m the Risk-Free Realtor. No excuses, either!
I’d like the opportunity to share all of the strategies that help me exceed the MLS average so spectacularly with you, and to explain how I would customize them to your property and your situation.
Please press “0” now to leave your name and telephone number and I will return your call promptly.
Letter Six Script:
Thanks for calling my 24 hour recorded hotline. I guess my most recent letter to you got you thinking…
You’ve heard from me several times over the last few weeks, and I’ve told you about all of the ways I make it RISK FREE to work with me. And you’ve learned that my statistics put me ahead of the pack in terms of actual success.
I’m glad you decided to call to learn more. I’d like the opportunity to share my strategies with you, and to explain how I would customize my 89 Step Marketing Plan to your property and your situation.
Please press “0” now to leave your name and telephone number and I will return your call promptly.
Letter Seven Script:
Thanks for calling my 24 hour recorded hotline. As my letter stated, I assume that you have found a buyer for your property.
I am wondering how you plan to shop for your next home. If you need the services of a Realtor, I offer an impressive list of benefits which will assist you in making the best financial decision.
I’d like the opportunity to share my strategies with you, and to explain how I work with buyers to attain the best deal possible.
And, if you haven’t sold your home yet, I would also like the opportunity to share my 89 Step Marketing Plan with you that gets homes sold quickly and for top dollar.
For either of my services, please press “0” now to leave your name and telephone number and I will return your call promptly.