Joey Tran | (713) 240-9496

Quick facts
  • Klout score: 60 (as of July, 2015)
  • Bilingual: English, Vietnamese
  • Proficient with SEO, social media, website and content management systems
  • Proficient with graphic design: Adobe Photoshop, InDesign
  • Experienced in qualitative research: survey, interview, focus group, cyber scanning
  • In-depth knowledge of crisis management/communication strategies
/ Education
University of Houston – Houston, TX.
Valenti School of Communications
Dates attended: 8/2008 – 12/2011
Major: Public Relations, Minor: Marketing
University of Houston – Houston, TX.
Graduate School
Dates attended: 1/2013 – 5/2015
Major: Public Relations, Minor: Mass Communication

Experiences

Coreveillance
Houston, TX. June, 2014 – Present
Public Relations Manager

  • Developed and executed public relations and marketing campaigns that resulted in increased sales (30%) and brand recognition in six months
  • Developed compelling messages that resonated with strategic audiences based on findings from qualitative market and public relations research, such as cyber scanning and interviews with key professionals, resulting in improved interactions
  • Manage and developed strategic content for company’s social media platforms, including blog, Facebook, Twitter, LinkedIn, and Google+, resulting in increased conversion rates and drove website traffic by 500% in six months
  • Increased company’s ranking on Google search through improved search engine optimization for website and content marketing for blogs, bringing Coreveillance to first page of Google in three months
  • Developed crisis communication key messages and plans of actions
  • Directed and produced promotional videos – writing scripts, directing voice-over, audio mixing, designing storyboards
  • Participated in strategic planning for relationship management and corporate social responsibility activities
  • Composed media kit items such as white papers, press releases and op-eds as well as develop national and local media contact lists, successfully pitched to industry trade media

University of Houston’s Entrepreneurial Collaboration
Houston, TX. January, 2014 –December, 2014
Entrepreneurial Communication Consultant
Clients: Cara Wood Shield (C-Voltaics) and Spectrum

  • Created company literature and other forms of communication, as well as marketing and promotional materials, both print and electronic
  • Developed PR and social media campaigns and conducted extensive media outreach, successfully placed stories in the Houston Chronicles and Houston Business Journal
  • Created and delivered press releases, media relations content, case studies, white papers, executive bios, corporate newsletter content, social media content, and speaking proposals
  • Provided media training for executives
  • Provided consulting and assistance to management teams’ business plan presentations, contributing to C-Voltaics winning first place in business plan competition.

Kimberly Public Affairs
Houston, TX. March – May, 2014
Public Relations Associate

  • Updated and maintainedcompany's as well as clients' social media presence
  • Wrote and designed monthly newsletter for client
  • Drafted, distributed and pitched news releases, media alerts and other stories
  • Assisted in media training for executives

College Model Search (Reality TV Show)
Houston, TX. May 2013 – August 2013
Production Assistant/Contestant Manager

  • Interviewed and coordinated studio activities of contestants.
  • Managed contestants and arrange call-backs.
  • Briefed contestants on studio procedures, and reviewed rules of show.
  • Made schedules, shot lists, logs and other paperwork for post-production.
  • Coached contestants on on-screen appearance and behavior

The University of Texas - MD Anderson Cancer Center
Houston, TX. February 2013 – May 2013
Student Extern – External Communications

  • Developed articles for external and internal publications (magazines, newsletters, blogs, etc.) that further the institution's mission, including background research, interviews with faculty, staff and patients, work with photographers, and completion of assignments on deadline

JTB Integrated Solutions, LLC.
Houston, TX. February 2012 – February 2013
Publicist

  • Createdand implemented publicity/press relations plan to generate awareness for clients
  • Wrote, edited and produced newsletters, brochures and other communication materials
  • Cultivated and maintained media contacts in order to generate relevant stories, interviews and other media coverage
  • Organized and promoted promotional events and conferences as well as implemented on-site
  • Managed the archiving of all press clippings, video clips, radio tapes and photo library
  • Provided media training for executives
  • Developed crisis management and communication plans

Allied-THA
Houston, TX. June 2011 – February 2012
Public Relations Internship

PROMOTIONS

  • Assisted in developing creative promotional strategies
  • Assisted in organizing and implementing promotional and critic screenings
  • Serviced outlets with promotional materials
  • Utilized social media to distribute information about upcoming events and films

PUBLICITY

  • Serviced newspapers/radio/TV with press materials
  • Assisted in arranging press coverage of promotional events
  • Prepared materials and organize press tours for actors, celebrities and authors

PROJECTS and EVENTS: Glee, American Dad!, Rise of the Planet of the Apes, red carpet premiere for Abduction, the 20th Century FOX Million Moments tour, and more.

University of Houston – Student Housing & Residential Life
Houston, TX. April 2009 – December 2012
Marketing Assistant

  • Designed and produced brochures, flyers, postcards and banners that resulted in increased positive interactions from students and sold-out facilities
  • Produced promotional videos and radio commercials – recruiting talents, writing scripts, directing and editing videos
  • Coordinated photo shoots