Product Knowledge for Esquire Grooming Products & Tools

Product Knowledge for Esquire Grooming Products & Tools

2017

Esquire Men’s Barber and Grooming

6-8hr. Hands-on Workshop

What type of class?

Product Knowledge for Esquire Grooming products & tools.

Hands-on workshop.

Who is this class for?

Licensed Cosmetologists and/or Barbers that want to learn about Farouk’s new men’s line: Esquire Grooming.

What will I get from this class?

You will learn 3 Esquire looks (cut & style).Hands-on workshop.

Come enhance your skills and master the latest techniques of clipper and scissor over comb cutting. From pompadours to beards, Esquire Grooming will inspire and excite you to create the styles that all men want!

Educator Tools

Esquire Grooming product kit

  • Loose Waves look: Esquire Texture Gel
  • Prepster look: Esquire Forming Cream
  • Pompadour look: Esquire Grooming SprayEsquire Pomade

Esquire Grooming tool kit

  • Esquire Classic Dual Comb
  • Esquire Classic Straight Comb
  • Esquire Five Piece Trimmer
  • Esquire Brush Dryer
  • Esquire Classic Professional Clipper (oil)

Cutting Shears/Scissors

Combs & Brushes

1 Mannequin to demoall three cuts (CHI Bryan)

Tripod

Water spray bottle

Towels

Printed Materials for reference

Visual & or Audio Aides (if available)

Attendee Tools

Clippers

Cutting Shears/Scissors

CombsGrooming brush

Dryer

Note pad & pen

Opening (10 mins)

  • Introduction
  • Excite the audience by asking a question
  • Introduce yourself; give industry background, & overview of class topic
  • Expectations: Ask attendee for one expectation of class
  • Motivation: Create the want

Preview (10 mins)

  • Explain techniques you will be showcasing and what 3 looks you will demo. Loose Waves look, then Prepster look, and finally the Pompadour look. Scissor-over-comb and clipper-over-comb techniques.
  • Discuss Terminology (hand out- “Terms & Definitions”)

Body (310 mins-for 6hr.format///430 mins-for 8hr.format)

  • Briefly introduce Esquire Grooming product knowledge utilizing PowerPoint presentation and/or Product Guide manual.
  • Perform demo of first haircut & style: Loose Waves
  • Talk about features and benefits of each product showcased for this look
  • Esquire 5-piece Trimmer
  • Esquire Texture Gel
  • Esquire Brush Dryer
  • Attendees do hands-on of cut & style: Loose Waves

Break (10 mins.)

  • Perform demo of second haircut & style: Prepster
  • Talk about features and benefits of each product showcased for this look
  • Esquire Classic Straight Comb
  • Esquire 5-piece Trimmer
  • Esquire Brush Dryer
  • Esquire Forming Cream
  • Attendees do hands-onof cut & style: Prepster

Lunch

  • Perform demo of third haircut & style: Pompadour
  • Talk about features and benefits of each product showcased for this look
  • Esquire Classic Dual Comb
  • Esquire Classic Professional Clipper
  • Esquire Grooming Spray
  • Esquire Brush Dryer
  • Esquire Pomade
  • Attendees do hands-on of cut & style: Pompadour

Review (20 mins)

  • Recap the features and benefits of the focus product and the looks

Closing (10 mins)

  • Close the sale, discuss any distributor specials for Esquire Grooming
  • Call to action
  • Thank the audienceand invite to the next class

TERMS & DEFINITIONS

PERIMETER LINE:

The length at the sides, nape, front, or back of the head.Also known as the external or outside line.

INTERIOR LINE:

Refers in some cases to the top crown, above occipital bone, the temple, or

the crest line.

HORIZONTAL:

Side to side, left to right, or right to left.

VERTICAL:

Up and down.

DIAGONAL:

A line with a slanting or sloping direction.

SCOOPING:

(Technique)

Process by which clippers are placed on the head and moved up and out in a “scooping” motion, to create slight length, or graduation.

STRAIGHT UP:

(Technique)

Process by which clippers are placed on the head and moved in a vertical up motion, with out following the curve of the head, to create minimal length or graduation.

CLIPPER / FADE COMB:

Medium to large in size used for clipper over comb while not employing guards.

Use white or light colored combs on dark hair and vice versa.

MALE vs FEMALE

Terminology

MALEFEMALE

HeightVolume

Camouflage GreyBlend or Cover Grey

DirectionMovement

Heavy DutyFirm Hold

Forward DirectionBang or Fringe

De-emphasizeTapered Neck-line

Hi-glossShiny

Pump UpRoot Boost

DeconstructTexturize

Bulk ReductionThinning

Male SpecificFeminine

LeanFine

DetailingFinishing

High PerformanceLong Lasting

Low MaintenanceEasy

Weight FreeLight

RechargeReconstruct

GroomedStyled

Smooth Silky

Healthy Pretty

TightClose

FannedFeathered

FadeBlend

A.L. 1/27/17

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