Role description / Database and Digital Senior Executive /
Location: / Tower Hill, London / Work pattern:
9.00am – 5.30pm Monday - Friday
37.5 hours per week
Role purpose: / To manage, maintain and develop the fundraising database at Refuge in line with good practice and legal requirements. To produce intelligence and digital analytics to inform the fundraising strategy to help achieve increasing levels of income.
Responsible to: / Senior Executive, Individuals,Events and Digital. / Direct reports: / Fundraising Assistant
Main responsibilities
Data and Digital Management
  • Manage Refuge’s Raiser’s Edge (version 7.92.5) database system to help facilitate and further develop the organisation’s fundraising strategy.
  • Produce, develop and maintain the structure of all database business rules and set-up functions.
  • Establish, implement and maintain Raisers Edge user guides and ensure all database users are sufficiently trained.
  • Establish and promote policies and procedures to ensure the databases correct usage and to safeguard its accuracy and security including undertaking regular quality checks across all data.
  • Provide data as asked for in the team’s data selection requests, developing and delivering these in a timely and accurate manner and to provide technical advice to the team to improvetheir data selection requests where necessary.
  • Build and manage the Refuge Google Grant account, ensuring best use of this resource to improve the overall return on investment of individual giving and event campaigns.
  • Manage the external email communications system Adestra, working closely with the Individualgiving and digital senior executive to ensure all digital aspects of the Refuge supporter journey are delivered.
  • Work closely with the Individual giving and digital senior executive to maintain the Get Involved section of the Refuge website (including the Donate area) ensuring the online payment system (IATs) is working effectively.
  • Work closely with the Individualgiving and digital senior executive to ensure our digital strategies are technically sound and supported.
  • Work closely with the Director of finance to ensure all data protection policies are adhered to in regards to supporter information and ensure that data is processed in such a way as to be compliant with the official registers: telephone preference services (TPS), mailing preference services (MPS) and other legislative/best practice requirements.

Data and digital reporting
  • Provide regular data updates to the Fundraising team; includes counts, reports, giving trends and analysis of findings to facilitate decision making and future planning.
  • Carry out regular digital tracking to ensure all campaigns and communications are as effective as possible, making sure learnings are incorporated into future strategy.
Line management
  • Line manage and provide regular supervision and support for the full time Fundraising assistant ensuring their work is delivered in a timely and effective manner.
  • Support the Fundraising assistant in building effective systems and procedures for gift processing and thanking and banking systems.
Supplier management
  • Manage the data import files from Refuge’s external agencies, through producing the data specification documents for each appeal/campaign that the agencies need to adhere to, testing the import files, making sure that our requirements are met and quality checking the data.
  • Work with external list broking agency to select potentially successful cold mailing lists.
Competitive market place
  • Maintain links, through User Groups, with Database Managers at other organisations and to hold current knowledge on sector-wide developments and innovations around relational databases.
  • Join all relevant digital and database forums in the sector and explore all networking and knowledge sharing opportunities, regularly monitoring the competitive market place making recommendations to enhance Refuge’s fundraising strategy.
General
  • Develop and maintain an understanding of the work of Refuge.
  • Comply with Refuge policies and procedures, including Health and Safety policies, for which all employees owe a duty of care both to themselves and others, in accordance with the Health and Safety at Work Act.
  • Carry out any duties which may reasonably be required in the light of the main purpose of the job.
  • Duty to promote and comply with Refuge equal opportunities policy.

Person Specification / Database and Digital Senior Executive
Criteria / Essential/Desirable / Measured by
(Application / Interview / Assessment)
Education/ Qualifications / 1.1 / Good standard of general education, educated to A level or equivalent. / Essential / Application
1.2 / Degree level / Essential / Application
Experience / 2.0
2.1 / Proven experience of managing and maintaining a relational database in a fundraising environment
Proven experience of the Raisers Edge database (version 7.91 or higher is desirable) / Essential
Essential / Application/Interview
Application/Interview
2.2 / Proven project management experience / Essential / Application/Interview
2.3 / Proven experience of carrying out data selections, segmentation and reporting / Essential / Application/Interview
2.4 / Proven experience of using email communication systems including data selections and tracking / Desirable / Application/Interview
Person Specification / Database and Digital Senior Executive (Continued)
2.5
2.6
2.7 / Proven experience of creating database user manuals in a fundraising environment
Proven experience of tracking and reporting on activities including use of Google analytics
Proven experience of line management of at least one staff member, providing supervision / Desirable
Desirable
Desirable / Application/Interview
Application/Interview
Application/Interview
Abilities/Skills/ Knowledge / 3.0 / Ability to manage a Google Grant account / Desirable / Application/Interview
3.1 / Knowledge of the Data Protection Act in regards to relational databases and compliance / Essential / Application/Interview
3.2 / Knowledge of website content management systems (Word Press desirable) / Essential / Application/Interview
3.3 / Knowledge of the potential IT requirements for a fundraising environment / Desirable / Application/Interview
3.4 / Excellent written and oral communication skills / Essential / Application/Interview
3.5 / Excellent organisational skills, with the ability to deliver projects within time constraints / Essential / Application/
Interview/Assessment
Person Specification / Database and Digital Senior Executive (Continued)
3.6 / Ability to work within a changing environment / Essential / Application/Interview
3.7 / Knowledge of Microsoft Office packages especially Word, Excel, and Power Point / Essential / Application/Interview/Assessment
General / 4.0 / Passion for women’s rights and a genuine interest in Refuge’s work / Essential / Application/Interview
/Assessment
4.1 / Demonstrate sensitivity when visiting service users and meeting with vulnerable clients / Essential / Application/Interview
4.2 / Willing and able to work outside of normal hours to cover fundraising activities as necessary / Essential / Application/Interview
4.3 / A commitment to follow the policies, procedures and philosophical principles of Refuge and be committed to empowerment, support and equality which underpin all of the work undertaken by Refuge / Essential / Application/Interview