Press Release
For Immediate Release
Contact: Lori Dolnick
Frank Advertising
Phone: 609.490.0999 ext 22
Page 2
BLANCO combines functionality and value with the launch of the new BLANCO VALEA™ Equal Double Bowl sink with Low Divide
LUMBERTON, NJ, January 2017 – BLANCO, the German manufacturer of finely crafted sinks and faucets, combines functionality and value with the launch of the BLANCO VALEA Equal Double Bowl with Low Divide. An expansion on a very popular style, the BLANCO VALEA features a convenient low divide, making it easier to transfer heavy pots and pans from one bowl to the other during clean up.
The BLANCO VALEA features the rock hard durability of SILGRANIT®, the convenience and functionality of a low center divide and a perfect transitional shape to fit any kitchen style.
“The VALEA really provides the best of all worlds in the kitchen,” states Tim Maicher, Director of Marketing for BLANCO. “VALEA is equipped with versatile style, an affordable price point, the durability and quality of the SILGRANIT material and a low divide for added convenience and functionality in the kitchen. Available in all 8 SILGRANIT colors we think this expansion will be a wonderful option for any hard working and stylish kitchen.”
BLANCO VALEA is offered in all 8 on-trend SILGRANIT colors including Cinder, Truffle, Biscotti, White, Anthracite, Metallic Gray, Café Brown and Biscuit. Stainless Steel Sink Grid accerssory sold separately.
To download images and press release, click here.
BLANCO VALEA Equal Double Bowl with Low Divide details:
· Undermount Installation
· Bowl Depths: 9.5” and 9.5”
· Dimensions: 19” x 32”
· Low-Divide Height: 5.5”
· Required Outside Cabinet: 36”
· Accessories:
o Stainless Steel Grid
o Cutting Board
· 8 Color Offerings: Cinder, Truffle, Biscotti, White, Anthracite, Metallic Gray, Café Brown and Biscuit
· MSRP: $475
SILGRANIT features
· Rock hard granite durability
· Heat resistant up to 536°F
· Unsurpassed cleanability backed by industry leading 7 patents!
· Resistant to scratches, stains and all household acids and alkali solutions
About BLANCO
For three generations, BLANCO has quietly and passionately elevated the standards for luxury sinks, faucets and decorative accessories. Proud of its European heritage and award-winning German engineering, BLANCO is steadfastly committed to their tradition of high quality, innovative design and unsurpassed service since 1925. Dedicated to quality without compromise, every sink is closely inspected many times before it receives the BLANCO name.
A remarkable history of firsts emphasizes BLANCO’s zeal for innovation including the first stainless steel sink to achieve a 10mm radius –STEELART® – the first to market colored hard composite sinks in North America – BLANCO’s pioneering MicroEdge™ technology with its virtual flushmount edge – and the first apron front sink in composite granite.
BLANCO has a long tradition of environmental stewardship and their production facilities operate to strict DIN EN ISO 14001 environmental performance standards.
BLANCO is the brand of choice in the luxury sink and faucet category for its unparalleled quality and an inspirational breadth of design possibilities. From the precision craftsmanship and artistic creativity of its STEELART brand to the stunning durability of its ground breaking SILGRANIT® collection, BLANCO has proven that the sink is far more than a mere functional element in the kitchen.
Since 1994, BLANCO has been a member of the Caux Round Table (CRT), an international network of principled business leaders and companies working to promote a moral capitalism.
For more information, visit www.blancoamerica.com.
For photography, interviews or questions, please call Lori Dolnick at 609-490-0999 x22 or .
# # #