Press Kit Rubric

Press Kit Rubric

Press Kit Rubric Name:______

Hour:______

Cover/Flyer

Does cover/flyer contain a dom. element?12345

Does it contain a catchy headline? 12345

Do colors (art & text) reinforce each other?12345

Does text explain importance of day?12345

Is text well written?12345

Is design appropriate for new holiday?12345

Is text appropriate for new holiday?12345

Are there no spelling errors? 12345

Are there only two or fewer grammatical errors? 12345

Did designer follow the contrast principle?12345

Did designer follow the repetition principle?12345

Did designer follow the alignment principle?12345

Did designer follow the proximity principle? 12345

Has designer gone above and beyond in some way?12345

Postcard

Do text and art reinforce cover/flyer elements?12345

Does it contain a catchy headline?12345

Do colors (art & text) reinforce each other?12345

Does text explain importance of day?12345

Is text well written?12345

Is design appropriate for new holiday?12345

Is text appropriate for new holiday?12345

Are there no spelling errors?12345

Are there only two or fewer grammatical errors?12345

Do both front and back contain info, design?12345

Did designer follow the contrast principle?12345

Did designer follow the repetition principle?12345

Did designer follow the alignment principle?12345

Did designer follow the proximity principle?12345

Has designer gone above and beyond in some way? 12345

Other Merchandise Piece

Do text and art reinforce cover/flyer elements?12345

Does it contain a catchy headline?12345

Do colors (art & text) reinforce each other?12345

Is design appropriate for new holiday?12345

Is text appropriate for new holiday?12345

Are there no spelling errors?12345

Are there only two or fewer grammatical errors?12345

Do both front and back contain info, design?12345

Did designer follow the contrast principle?12345

Did designer follow the repetition principle?12345

Did designer follow the alignment principle?12345

Did designer follow the proximity principle?12345

Has designer gone above and beyond in some way? 12345

Greeting Card

Does card emphasize celebration of holiday, not its introduction?12345

Does it contain a quote (somewhere) and is quote appropriate?12345

Does it contain a catchy headline?12345

Do colors (art & text) reinforce each other?12345

Is design appropriate for new holiday?12345

Is text appropriate for new holiday?12345

Is text well written?12345

Are there no spelling errors?12345

Are there only two or fewer grammatical errors?12345

Does back contain “card company name” and clip art?12345

Did designer follow the contrast principle?12345

Did designer follow the repetition principle?12345

Did designer follow the alignment principle?12345

Did designer follow the proximity principle?12345

Has designer gone above and beyond in some way? 12345

Final grade on each piece: ______

______

______

______

Please note, in order to receive a 5, the highest score, each piece must go above and beyond, be in some was extraordinary. Don’t settle for good enough, set your goals for great.