Press Kit Rubric Name:______
Hour:______
Cover/Flyer
Does cover/flyer contain a dom. element?12345
Does it contain a catchy headline? 12345
Do colors (art & text) reinforce each other?12345
Does text explain importance of day?12345
Is text well written?12345
Is design appropriate for new holiday?12345
Is text appropriate for new holiday?12345
Are there no spelling errors? 12345
Are there only two or fewer grammatical errors? 12345
Did designer follow the contrast principle?12345
Did designer follow the repetition principle?12345
Did designer follow the alignment principle?12345
Did designer follow the proximity principle? 12345
Has designer gone above and beyond in some way?12345
Postcard
Do text and art reinforce cover/flyer elements?12345
Does it contain a catchy headline?12345
Do colors (art & text) reinforce each other?12345
Does text explain importance of day?12345
Is text well written?12345
Is design appropriate for new holiday?12345
Is text appropriate for new holiday?12345
Are there no spelling errors?12345
Are there only two or fewer grammatical errors?12345
Do both front and back contain info, design?12345
Did designer follow the contrast principle?12345
Did designer follow the repetition principle?12345
Did designer follow the alignment principle?12345
Did designer follow the proximity principle?12345
Has designer gone above and beyond in some way? 12345
Other Merchandise Piece
Do text and art reinforce cover/flyer elements?12345
Does it contain a catchy headline?12345
Do colors (art & text) reinforce each other?12345
Is design appropriate for new holiday?12345
Is text appropriate for new holiday?12345
Are there no spelling errors?12345
Are there only two or fewer grammatical errors?12345
Do both front and back contain info, design?12345
Did designer follow the contrast principle?12345
Did designer follow the repetition principle?12345
Did designer follow the alignment principle?12345
Did designer follow the proximity principle?12345
Has designer gone above and beyond in some way? 12345
Greeting Card
Does card emphasize celebration of holiday, not its introduction?12345
Does it contain a quote (somewhere) and is quote appropriate?12345
Does it contain a catchy headline?12345
Do colors (art & text) reinforce each other?12345
Is design appropriate for new holiday?12345
Is text appropriate for new holiday?12345
Is text well written?12345
Are there no spelling errors?12345
Are there only two or fewer grammatical errors?12345
Does back contain “card company name” and clip art?12345
Did designer follow the contrast principle?12345
Did designer follow the repetition principle?12345
Did designer follow the alignment principle?12345
Did designer follow the proximity principle?12345
Has designer gone above and beyond in some way? 12345
Final grade on each piece: ______
______
______
______
Please note, in order to receive a 5, the highest score, each piece must go above and beyond, be in some was extraordinary. Don’t settle for good enough, set your goals for great.