PRESS INFORMATION – FOR IMMEDIATE RELEASE
FIND WALLY IN (INSERT NAME OF CITY/TOWN)!
WHERE’S WALLY? The world’s favouritechildren’s book character in specs and a stripy shirt back! Wally is travelling the country, visiting ten different local businesses in (INSERT NAME OF CITY/TOWN)along the way. Wow!
Launching at the beginning of INDEPENDENT BOOKSHOP WEEK, the campaign runs from 24 June to 29 July. Those who find him can win prizes, including stickers, books and more. The search is on!
From (INSERT NAME OF PARTICIPATING BUSINESS 1) at (INSERT PARTICIPTING BUSINESS 1’S ADDRESS) to (INSERT NAME OF PARTICIPATING BUSINESS 2) at (INSERT PARTICIPATING BUSINESS 2’S ADDRESS), from (INSERT NAME OF PARTICIPATING BUSINESS 3) at (INSERT PARTICIPATING BUSINESS 3’S ADDRESS) to (INSERT NAME OF PARTICIPATING BUSINESS 4) at (INSERT PARTICIPATING BUSINESS 4’S ADDRESS), Wally can be found at lots of local businesses.
Anyone who wishes to participate can pick up a “Find Wally!” search list with the names of all the businesses, and collect an “I found Wally” card when they spot Wally. Collecting cards and handing them in at (INSERT NAME OF HOST BOOKSTORE) will win Wally stickers and an entry for other, larger prizes to be drawn at a Where’s Wally? party on 29 July. The grand prize includes a copy of Where’s Wally? The Sticker Book and a copy of Where’s Wally Now? Deluxe Edition presented in a limited edition Where’s Wally? bag.
Wally is the creation of Martin Handford, whose entertaining drawings of crowd scenes first swept the globe in 1987. Since then, the Where’s Wally? books have held a favourite spot on bookstore shelves the world over and have sold over 67 million copies worldwide in 31 countries. Wally has reached celebrity status: he has been referenced in the primetime American TV shows Frasier, The Simpsons and Friends; he appeared on the 1000th anniversary cover of Rolling Stone magazine as a cultural icon of the last 40 years; he has even been found on Google Earth!
In celebration of Wally’s longevity and popularity, Walker Books is teaming up with the Booksellers Association’s IndieBound “Get Local” campaign and 100 independent bookshops across the country, including (INSERT NAME OF HOST BOOKSTORE) here in (INSERT NAMEOF CITY/TOWN), to have fun and encourage people to visit local businesses. There is no charge to participate, and the game lasts throughout Independent Bookshop Week continuing until 29July.
FOR MORE INFORMATION ABOUT SEARCHING FOR WALLY IN (INSERT NAME OF CITY/TOWN), call (INSERT NAME OF HOST BOOKSTORE) on (INSERT PHONE NUMBER) or email (INSERT EMAIL ADDRESS).
-ENDS-
NOTES TO THE EDITOR
Where's Wally?illustrations © 1987 – 2017 Martin Handford, published by Walker Books Ltd. All rights reserved.
ABOUT (ENTER NAME OF HOST BOOKSTORE)
(Insert information about host bookstore)
ABOUT INDEPENDENT BOOKSHOP WEEK AND INDIEBOUND
Independent Bookshop Week is a national celebration of independent bookshops taking place from 24 June to 1 July 2017. For more information visit
Independent Bookshop Week is part of the IndieBound campaign for independent bookshops, which promotes independent bookshops, great books, strong reading communities and the idea of shopping locally and sustainably –
ABOUT WALKER BOOKS
Home to books for all ages, Walker Books UK publishes many award-winning authors, illustrators and brands including Anthony Horowitz, Cassandra Clare, Lucy Cousins, Anthony Browne, Polly Dunbar, Patrick Ness and Where’s Wally?Walker Books UK is part of the vibrant international Walker Books Group that includes Candlewick Press in America, Walker Books Australia, the Walker Group Licencing division, and Walker Productions, developing Walker content for other media platforms, including Hank Zipzer for BBC. The Walker Books Group enjoys a unique ownership structure which includes all of its employees worldwide and more than 150 authors and illustrators. Walker is the world’s leading wholly independent publisher of English-language children’s books.
Further information can be found at
IF YOU WOULD LIKE TO RECEIVE WHERE’S WALLY? PRESS COPIES OR SET UP A READER COMPETITION, PLEASE CONTACT
ROSI CRAWLEY, PUBLICITY MANAGER, WALKER BOOKS
020 7396 2468