SELECTION CRITERIA

POST:PR and Press Officer

Essential Criteria / Desirable Criteria / How & When
Tested
Education / Qualification /
  • Relevant degree or proven extensive experience in similar role
/
  • Membership of a relevant professional body
  • PR or journalism qualification
/
  • Application Form
  • Certificates

Skills / Abilities /
  • Outstanding written and verbal communication skills
  • Significant knowledge and understanding of the UK media and of how to use the media raise the profile of a charitable organisation
  • Ability to write engaging and emotive copy
  • Ability to conduct interviews sensitivity
  • Ability to develop and deliver an integrated PR programme through the production of marketing copy, website content, PR activity and social media
  • Ability to organise and prioritise work, work to set deadlines and within budget
  • Ability to produce clear and concise written material for a range of audiences
  • Excellent time management skills
  • Computer literacy
/
  • Utilisation of social media
  • Project Management
  • Use of photography and video editing software
  • Experience of crisis PR management
/
  • Application Form
  • Interview
  • Assessment Centre
  • References

Experience /
  • Previous experience of working in PR or journalism
  • Development of PR and media campaigns
  • Proven track record of working with local, regional, national and trade journalists.
  • Working across multiple clients/teams
  • Working with social media and digital platforms as a communication channel
  • Working with external agencies
  • Preparation and issue of press releases
  • Writing for publications and/or marketing collateral
/
  • Experience of giving
interviews and media training
  • Ability to write storyboards for video production
  • Production of videos using in-house facilities and external agencies
  • Demonstrable experience of the charity sector.
/
  • Application Form
  • Interview
  • Assessment Centre
  • References

Knowledge /
  • Effectiveness and efficiency of communications and PR approaches and techniques
  • Significant knowledge and understanding of the UK media
/
  • Knowledge of the hospice or hospice sector
  • Knowledge of fundraising or the charity sector
  • Profile of the geography, population and organisations in Leicester, Leicestershire & Rutland
  • Experience of website content management systems
/
  • Application Form
  • Interview
  • Assessment Centre
  • References

Motivation and personal attributes /
  • Able to contribute towards the LOROS values and behaviours
  • Excellent interpersonal and communication skills, with the ability to form good relationships at all levels and with a wide variety of external organisations
  • Confident and persuasive when providing advice
  • Positive, self-motivated and committed to achieving results
  • Creative and innovative
  • Approachable, sensitive and empathic
  • Excellent analytical and problem solving skills
  • Accurate and attention to detail
  • Self-motivated
  • Flexibility
  • Ability to work on own initiative and part of a team
  • Willingness to use own vehicle for business purposes
/
  • Application Form
  • Interview
  • Assessment Centre
  • Presentation
  • References