SELBYCOLLEGE
POST OF MARKETING AND PRESS OFFICER
JOB PURPOSE
To assist the Director of Marketing and Learning Services, working on projects and other operational duties, including helping develop, organise and implement marketing, press and public relations activities that promote a positive image of Selby College to all stakeholders.
KEY ACCOUNTABILITIES
Press Relations
To research and produce press releases using information gathered from staff, students and other stakeholders that will gain maximum publicity for Selby College in line with the College’s 3 year Strategic Marketing Plan and other operational activities. Producing at least one positive news story that is featured in the local press each week.
To be responsible for developing and sustaining strong links with relevant target media and keeping up to date information on all media relations links.
To keep a library of press clippings/ photographs, advert designs and other images to be used in College press and PR activities.
Public Relations
To help plan a sustained effort of PR activity that establishes and maintains mutual goodwill and understanding between SelbyCollege and the local community, through the use of PR opportunities, sponsorship and media support.
To form an editorial group of students, Guidance and Support Tutors and Student Services Staff to produce quarterly, a Student Newsletter under the direction of the Director of Marketing and Learner Services, researching articles, co-ordinating student contributions and producing the newsletter.
To produce and arrange distribution of the College staff newsletter, Grapevine, at least 4 times per term. Liaising with key contributors.
Promotions
To design adverts once approved by the Director of Marketing and Learner Servicesand distribute to relevant media. To update key staff including Student Services on adverts before they are published and keep a file of all adverts produced.
To help plan and participate in the College’s range of promotional activities, including two Awards Evenings, (HE/Apprenticeships, Student Event) Open Days/Evenings, Exhibitions, Fashion Show, Schools Liaison Events and Exam Results Day and any other promotional event as required.
To help redevelop the College website and ensure it is regularly updated with current marketing information, news stories etc.
To co-ordinate and produce the Selby College Annual Full Time Guide, Scene Magazine and other publications, liaising with College Departments, Key Managers, Designers, Photographers, Printers and Distribution organisations.
To ensure that other College promotional materials are regularly updated, proofed for accuracy and grammar and fall in line with the College sub-branding strategy.
To maintain close links with Student Services and other College Departments to ensure they are kept informed and regularly updated on promotional activities and provide continual stories for use in press releases and other promotional activities.
To support Selby College Social Media activities including Facebook and Twitter including preparing updates, answering queries etc.
To represent Selby College/Marketing Department at meetings, exhibitions and other organised events (including evenings and occasional weekends).
To provide administration and operational support to the College Marketing team.
To undertake other such duties as may be required by or on behalf of SelbyCollege.
RESPONSIBLE TO
Director of Marketing and Learning Services
GENERAL
- Implement the College's current Quality Assurance systems.
- Participate in staff training, development and appraisal systems toenhance personal performance and organisation effectiveness.
- Adherence to College Policy on Equal Opportunities and Health and Safety.
- Team participation: all members of teams are required to contribute to ensure team responsibilities are discharged as effectively as possible.
- Work flexibly to meet the needs of the customers.
- Any other duties appropriate to nature and grade of post.
TERMS & CONDITIONS
Salary:£21,689 - £23,195 per annum
Hours:10 month FTC
37 hours per week, 52 weeks per annum
Holidays:25 days holiday
BENEFITS
Final Salary Occupational Pension Scheme
Employee Development Scheme, annual £300 to spend on approved College courses upon satisfactory completion of probationary period
Staff development to assist you to do your job
Employee of the Month Scheme, £50 and extra day’s holiday to winner
Nursery provision on site
Childcare Voucher Scheme
Hair and Beauty Salons on site
Refectory and Training Restaurant offering a wide selection of meals
NOTE
This job description is current as at March 2016. In consultation with the post holder, it is liable to variation by the College to reflect actual, contemplated or proposed changes in or to the job.
PERSON SPECIFICATION
POST OF MARKETING AND PRESS OFFICER
Qualifications
/Essential
/Desirable
/How Identified
Good general level of education to A level or equivalent / X / APhotoshop or other advanced design qualification / X / A
Possess an excellent level of English including copywriting skills / X / A/I
Marketing qualification or equivalent / X / A
Knowledge & Understanding
Experience of working in a design, print or marketing environment / X / A/IKnowledge of design & print techniques / X / A/I
Significant organisational and planning skills / X / A/I
Skills
Use of website (Content Management) and Social MediaProof reading/accuracy and attention to details / X / X / A/I
A/I
Knowledge of PC DTP packages as well as Mac Software / X / A/I
Ability to work to deadlines / X / A/I
Ability to work without direct supervision
Copywriting / X
X / A/I
A/I
Personal
Effective communicator / X / ISmart appearance / X / I
Good team member / X / I/A
High self motivation / X / I/A
Willingness to work flexibly to meet the needs of the business / X / I
Clean driving licence / X / I
Car owner (and be willing to use car if necessary for Marketing activities) / X / I
KeyA - Application I - Interview