PM1 Investigate Your Market

Students build an in-depth understanding of a specific industry through exploration and analysis of secondary and primary data in a group project setting.

Focus topics of project:

  • How to learn in a project-based environment
  • Project-management
  • Industry research
  • Critical thinking

PM2 Marketing & Sales

​Basics of marketing and sales, also in an international context, are taught through lecture.

PM3 Business Research 1

At the end of the course you will have some basic understanding of what aspects business research comprise of and how research is being applied in business at an introduction level. These skills enable you to make sense of the vast amount of data which is available and arrive at sensible recommendations for business organizations. The course explains basic methodologies, namely the distinction between primary and secondary research, and different types of primary research. It also will contain some first insights in the usage of Excel and descriptive statistics. This course is part of the research learning line.

PM4Applied Creativity

Fundamental principles of developing creative solutions for personal and business challenges are trained in seminar setting.

PM5Effective Communication Skills 1

Training in key verbal and non-verbal communication skills in English.

PM6 Additional Language 1

Additional Language Spanish

Elective module in second language, Spanish. Offers language training at the appropriate level.

Additional Language German

Elective module in second language, German. Offers language training at the appropriate level.

PM7​Personal & professional development I
Students are guided to actively work on improving key personal and professional competencies Situational self-assessment, reflection and training, both in the study program and outside of university, form an important basis for this module. Students track their progress in a digital portfolio, which can be used as a “personal branding” tool.

PLA7 Dutch for beginners

This course helps the student to acquire a practical knowledge of spoken Dutch. This course focuses mainly on spoken Dutch. However, listening, reading and writing skills are being considered as well.

PLA14 Business English

Meetings are essential communications tools for running a company. They are fundamental for decision making and conveying information. When they are well run, they contribute to the social atmosphere within a team, whereas poorly run meetings become a source of frustration and disappointment. The reality is that few people actually like meetings. This is often because participants have scant experience in how to effectively contribute to meetings. In addition, meetings are often poorly planned and executed by the meeting chairperson. In both cases, it is essential to clearly establish the aims of the meeting and ensure that all participants are well prepared for the meeting. Again, the point is to get things done effectively so as not to waste one’s own time and the time of others.

You will learn not only how to prepare a meeting, but also participate in and lead a meeting. You will come to understand how planning and executing meetings can actually save you considerable time and energy. Moreover, you will discover that meetings, when run properly, are very useful tools for getting things done. Want to be a good manager? Pay attention now and learn how to contribute and to lead meetings effectively!