Job Title / Brand Ambassador
Business Unit / FDB
Location / Field Based
Job Group / 4b
Key Relationships
Reports to: / Senior Brand Manager
Responsible for: / n/a
Any other key relationships: / Marketing, On Trade Team, External customers, Marketing Agencies and Trade & Consumer Journalists
Job Purpose
To generate sustained knowledge, passion and commitment for the Hendrick’s Gin Brand amongst key internal and external stakeholders.
Key Responsibilities & Critical Success Measures
  • Plan, deliver, review and evaluate agreed range of activities to increase awareness and knowledge amongst customers and consumers ofHendrick’s Gin in line with Brand profile, current Brand plan and budget
  • Build strong working relationships with agencies, customers and internal stakeholders in order to optimise opportunities to deliver value adding activities and increase product visibility
  • Ensure, through a range of activities, that customers are equipped to serve and promote the Brand to consumers, enabling them to become champions/ambassadors for the Brand
  • Proactively identify opportunities for improving brand presence and driving distribution, including actively selling in the brand where needed
  • Provide input to Brand plans in prioritising investments and evaluating Brand initiatives
  • Be the face of the Brand and source of Brand knowledge to our own employees (and extended community), to help with internal brand building
  • Primary focus is to be an authentic expert and influencer for Hendrick’s amongst targeted Customers and Consumers through presence / execution of events / tastings
  • Identify and execute opportunities for new distribution and activationsin the High End On Trade
  • Report to Brand Teams on competitor activity
  • Take an active role in developing NPD / serve initiatives

Functional Competencies / Function: / Marketing
Relating and Networking
  • Establishes good relationships with customers and staff
  • Builds wide and effective networks of contacts inside and outside the organisation
  • Relates well to people at all levels
  • Manages conflict
  • Uses humour appropriately to enhance relationships with others
Presenting and Communicating Information
  • Speaks clearly and fluently
  • Expresses opinions, information and key points of an argument clearly
  • Makes presentations and undertakes public speaking with skill and confidence
  • Responds quickly to the needs of an audience and to their reactions and feedback
  • Projects credibility
Planning and Organising
  • Sets clearly defined objectives
  • Plans activities and projects well in advance and takes account of possible changing circumstances
  • Identifies and organises resources needed to accomplish tasks
  • Manages time effectively
  • Monitors performance against deadlines and milestones
Adapting and Responding to Change
  • Adapts to changing circumstances
  • Accepts new ideas and change initiatives
  • Adapts interpersonal style to suit different people or situations
  • Shows an interest in new experiences.
  • Deals with ambiguity, making positive use of the opportunities it presents
Coping with Pressures and Set Backs
  • Works productively in a pressurised environment
  • Keeps emotions under control during difficult situations Handles criticism well and learns from it
  • Balances the demands of a work life and a personal life. Maintains a positive outlook at work.
  • Handles criticism well and learns from it
Entrepreneurial and Commercial Thinking
  • Keeps up to date with competitor information and market trends
  • Identifies business opportunities for the organisation Demonstrates financial awareness; controls costs and thinks in terms of profit, loss and added value

Values
Be Proud
We are proud of our brands, our heritage, and our commitment to superior quality in our products.
Be Responsible
We are accountable and are committed to performing to our full potential within our teams, and as individuals.
Be Professional
We value integrity, transparency, professionalism and constructive debate within a team working culture.
Be Entrepreneurial
We foster a forward thinking and pioneering culture that recognises the need for innovative thinking and continuous improvement.
Think Long Term
We all care deeply about the long term prosperity of the business and understand that this long term perspective gives us a major competitive advantage.
Be Sustainable
We wish to make a positive contribution to our communities and to our environment.
Knowledge, Skills and Experience
  • Spirits industry knowledge and experience is desirable
  • In depth knowledge of the On Trade Channel
  • Strong Influencer
  • Strong engagement and networking ability
  • Sales and Presentation Skills
  • IT skills
  • Budget Management

Personal Characteristics
  • Strong integrity and sociability skills to effectively manage and develop relationships with customers
  • Adaptable to changing markets whilst having the drive and resilience to succeed
  • Self starter with an entrepreneurial spirit, who has the ability to test an idea and then scale a proven concept into a business

Created By: / Gary Keogh / HRBP:
Date: / February 2014 / Date:
Date of last revision:

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