Placement Example : / Newsletter Skyscraper & Text Ad Specification Availability Gamespot

Placement Example:
/ Newsletter Skyscraper & Text Ad Specification
Availability
· GameSpot Newsletters
· TV.com Newsletters
Contact CBS Interactive for specific opportunities.
Click here to locate your sales representative.
Definition
In HTML format newsletters, the Skyscraper is a prominently visible vertical bar located at the upper right side of a newsletter page. CBS Interactive newsletters are delivered in either HTML or text-only formats, depending upon subscriber preference. Advertisers must provide creative for both newsletter formats if they wish to reach the complete subscriber list. The Skyscraper’s counterpart in text-only format newsletters is a paragraph of copy usually located roughly one-quarter of the way down from the top of the page.
© 2009 CBS Interactive, a CBS Corporation company. All Rights Reserved. Updated on 12.15.2009 / 2 of 2

Newsletter Skyscraper & Text Ad – Technical Specifications/Submission Form

To use the Submission form, enter your data in the orange boxes. Some of the boxes have built-in character counts based on the specification. Therefore, if you cannot enter any more data in the box, you’ve reached the character limit for that specification.

Item / Specifications / Enter your content here.
Click in the orange box to start typing.
I. HTML Formatted Newsletter
Ad Unit Dimensions / 160w x 600h pixels / File Name:
File Size / 25k maximum
Image Format / GIFor JPG
Animation / Animation cannot loop more than four times with a minimum refresh time of two seconds.
Linking URL / Maximum of 250 characters. / Linking URL:
II. Text Formatted Newsletter

Headline

/ Standard ASCII text,
67 characters maximum (including spaces) / Headline text:
Additional Lines / Up to 8 additional lines
of standard ASCII text,
67 characters maximum (including spaces) / Line 1:
Line 2:
Line 3:
Line 4:
Line 5:
Line 6:
Line 7:
Line 8:
Linking URL / Maximum of 128 characters. / Line 1:
© 2009 CBS Interactive, a CBS Corporation company. All Rights Reserved. Updated on 12.15.2009 / 2 of 2

Testing

All creatives must function uniformly on both Windows and Mac OS X operating systems as well as the following browsers: Internet Explorer, Firefox, Google Chrome and Safari for Mac OS X.

Tracking

Tracking is provided by CBS Interactive.

Rich Media Type

None allowed.

Third-Party Serving

CBS Interactive allows standard third-party tags for images and linking URLs. Please note that there have been issues with Doubleclick DART tags (with [timestamp]). Doubleclick click commands do work. If a client submits linking URL with a [timestamp], please request that the client submit a click command. IFrame tags are not accepted.

Deadlines

CBS Interactive requires that all creative be submitted two business days prior to start date.

If the submitted creative does not conform to the above listed specifications, it will not be placed online and may result in a delayed launch date.

How to Submit your Creative:

1. Make sure the submission form is complete.

2. Save this document as newsletter_ad.doc file

3. Attach your newsletter_ad.doc file with your images.

4. Send the completed submission form with images via e-mail to: .

For complete submission guidelines please refer here.

Editorial Newsletter Process

Please be sure to include the advertiser’s name, your name and contact information in case CBS Interactive has any questions regarding your submission.

Questions

If you have any questions regarding the development of your creative, please contact .