PHARM FLIX GUIDE AND FORMS

Background

You are invited to participate in APhA-ASP’s PharmFlix Video Contest!

The PharmFlix short film platform has proven to be a popular and creative way to advocate for our profession. These films play online and exert their influence well beyond the Annual Meeting and APhA-ASP Awards Ceremony. Your efforts at relating the professional knowledge, compassion, and vision of the pharmacist, whether in the setting of patient care projects, grassroots advocacy, or the workplace, can inspire an enhanced perception of the pharmacist’s role in patient care.

Take this opportunity to launch and share what the practice of pharmacy means to you during the month of October and throughout the year. We are today’s student pharmacists, shaping the future of pharmacy in patient care.

Description

These short public service announcements (PSA) can be of various genres, such as documentaries, parodies of pop-culture, commercials, music videos, and movie trailers. You are encouraged to work with your chapter members to create your PSA. One video submission per campus.

Criteria

All videos must:

  1. Be uploaded to YouTube. The link must be public and included on the submission form, which is due to APhA Headquarters via email ().
  2. Include the following tags:
  3. APhA
  4. APhA-ASP
  5. PharmFlix
  6. <Insert Your Chapter’s name>
  7. Be 90 seconds or less.
  8. Search website for additional criteria and deadlines for the upcoming year.

Award Selection

Selection will be based upon:

  1. Overall Impact and Relevance
  2. Creativity and Originality
  3. Motivation, Inspiration, or Humor
  4. Message Clarity and Execution
  5. Professionalism and Adherence to Theme
  • A panel of judges will evaluate all entries and select the Top 10 PSA entries.
  • All student pharmacist members of APhA will be eligible to participate in online voting. Votes of the APhA-ASP National Executive Committee and APhA-ASP National Standing Committees (Awards, Communications, Education and Policy) will determine the remaining 50% of each video’s score.

Campaign rules, questions and answers

Q: What is the prize?

A: The Top 10 winners will receive certificates and will be recognized during the Awards Ceremony of the APhA Annual Meeting & Exposition. The first place winner will receive the PharmFlix trophy. The top 10 videos will also be showcased during the 2013 APhA Annual Meeting & Exposition so, get creative and work together to celebrate pharmacy!

Q: Do I have to obtain written releases from everyone that appears in my video, including crowd scenes?

A: Written consents are required if you are interviewing someone, show someone looking at the camera (who can be identified by viewers), or use an actor. If you are using a minor, you will need to get permission from their legal guardian. No written releases are needed for wide‐angle shots of crowds, people walking down the street, or a huddle of people. Please refer to the PharmFlix Authorizationand Release Form for sample permission/release form and submission information.

Q: Are there any restrictions on content?

A: Please keep all videos professional, as they will represent you, your school, your chapter, APhA, and the profession. APhA retains the right to refuse use of any video on the APhA YouTube Group Page and pharmacist.com that is deemed unsuitable for public viewing. This includes the use of music without the written permission of its owner and videos containing explicit material.

Q: Should I include titles and credits?

A: You can include a title slide at the beginning and credits at the end of your film, if you choose to recognize the individuals that assisted with your video. Use of the APhA logo and PharmFlix logo will not be permitted for videos that are submitted without APhA approval. For prior approval, please send a copy of your video to Keith Marciniak, APhA Group Director of Student & New Practitioner Development at .

Q: What kind of music can I use?

A: Since the videos will be shown publicly, you must have the rights to use any music you include in your video. You can accomplish this in different ways.

  • Use music that you create yourself. There are many different computer programs like Garage Band or Midi Player that can help you to do this.
  • Use original music of artists that give you expressed permission to use it in this video. Try local musicians.
  • Use music that is in the public domain. This is music for which the rights have expired (typically older than 70 years) or the artists have explicitly placed a piece of work into the public domain. Sites like might start you in the right direction.
  • Use royalty‐free music. This is typically “studio” or “production” music that is produced for use in films, commercials, etc. There are many online sources such as Some tracks can be downloaded for free, although most require a small fee.

Q: I have never edited a film. Is there a special computer program that I need?

A: No, any video editing program should do. All current computer operating systems have a built‐in “movie maker.” Mac has iMovie and Windows XP has Movie Maker. Video cameras are also normally packaged with a video‐editing program. For a really short film, editing may not even be needed. For more information or advice, try visiting

Q: What will APhA do with my video?

A: Videos may be posted on the APhA‐ASP website, APhA’s YouTube Group, APhA’sFacebook Page, or any other APhA communication medium. The winning videos will be shown during the Awards Ceremony at the APhA Annual Meeting & Exposition.

Q: Is there a sample video available?

A: Yes. Visit last year’s top 10 videos Please keep in mind that:

  1. The theme was different for the year 2010.
  2. Your choice of style, theme, or message should not be limited by what was submitted last year. Please refer to the judging criteria for further clarification.

Q: Who should I contact with Questions?

A: If you need assistance, have questions, or need more information, please contact Virginia Suitor,

Senior Manager, Student Development by phone (800) 237-APhA ext. 7543, or via e-mail at

.

Important Dates

Refer to website for deadlines.

Authorization and Release Form

I hereby grant to ______(“Video Maker’) permission to photograph, film, and/or record on film, tape, or otherwise, my image, likeness, and/or voice for use in the video ______(the “Video” title.)

I hereby authorize Video Maker to edit at his/her discretion and to include it with the performance of others and with sound effects, special effects, and/or music and to submit the video to the PharmFlix Video Contest by December 1, 2011.

I further acknowledge that Video Maker owns all rights in and to the results and proceeds of my services rendered in connection with the Video, and that the American Pharmacists Association, owns all rights in and to any compilation video that includes the Video.

I hereby release and waive to Video Maker and the American Pharmacists Association any and all rights and privileges, including without limitation the rights of privacy and publicity, that I may have in or arising out of my participation in the Video, and waive any right that I may have to inspect or approve the finished products or the use to which they may be applied.

I agree to hold Video Maker and the American Pharmacists Association harmless for any liability to others arising from anything I may say or do in the Video except as set forth in a written script provided by the Video Maker.

Name (Print): ______

Signature: ______

Address: ______

Telephone: ______E-mail: ______

Date: ______, 20__

Name and signature of parent or guardian if above‐named person is a minor:

Name (Print) ______

Video Submission Form

To have your video considered, you must perform all of the following by 11:59pm PST on date TBA

-Upload your video to your own YouTube account.

-Complete the following forms and submit them to the APhA‐ASP account

:

-PharmFlix Authorization Video and Release Form

-PharmFlix Video Submission Form

-Include “<Insert Chapter Name> Entry for the APhA‐ASP PharmFlix Campaign” in the subject line.

E N T R Y I N F O R M A T I O N – Must be typed

………………………………………………………………………………………………………………………………………………………………………………………………

Video Title:

______

YouTube Link:

______

Video Run Time: ______Brief description of video (150 words or less):______
______

C O N T A C T I N F O R A M T I O N

………………………………………………………………………………………………………………………………………………………………………………………………

Main Contact:

______

School or College of Pharmacy:

______

Phone/E‐Mail:

______

APhA Member ID Number:

______

• I/We, the undersigned, certify that we have read and agree with the rules, questions, and answers of APhA‐ASP PharmFlix, and hereby consent to our video being included in this competition.

• I/We acknowledge that by submitting to the APhA‐ASP PharmFlix Campaign, we are granting APhA‐ASP worldwide non‐exclusive rights to screen and to use this work in whole or in part.

• Written consent of all people interviewed or a subject of this video is attached or will be provided on request.

M U S I C

………………………………………………………………………………………………………………………………………………………………………………………………

The music in my entry is: ___ public domain ___my original music ___music for which I have obtained specific rights to use in this competition (attach proof.)

Name (Print) / Signature:

______

Name (Print) / Signature of Chapter Advisor: ______

Submission Instructions

Once you have completed your video, follow these steps to submit your video to APhA-ASP:

Upload video to youtube

………………………………………………………………………………………………………………………………………………………………………………………………

You should upload your PharmFlix video to you own YouTube account. The link to the YouTube page containing your video must be included on the Video Submission Form.

  1. Click the “Upload” link at the top of any YouTube page.
  2. Click the “Upload video” button to browse for the video file you would like to upload. Select the file you want to upload and click “Open.”
  3. As the video file is uploading:
  4. Enter the title of your video which must match the submission form
  5. MaMMetoeuytMake the Make the link must be public.
  6. Add the following tags:
  7. APhA
  8. APhA-ASP
  9. PharmFlix
  10. <Insert Your Chapter’s name>
  11. Click the “Save changes” button to save the updates you have made to the file.
  • APhA is not responsible for inaccurate labeled videos or incorrect an URL submissions.
  • Once you have uploaded your video to YouTube and filled out all information the PharmFlix Authorization and Release Form and Video Submission Form, send the signed documents to .

required documents

………………………………………………………………………………………………………………………………………………………………………………………………

Failure to submit the PharmFlix Authorization and Release FormandVideo Submission Form via e-mail by the due datewill disqualify your entry.

PharmFlix Guide and Forms - Page 1 of 7