The Company
Phantom Athletics' road to market leadership
Objective: Become the number 1 martial arts supplier
After years of competing professionally and racking up titles in MMA (mixed martial arts)the brothers Dominique and Nicolas Wenger, observed a glaring lack of high quality equipment in their sport.Much of their (and their friends')gear and equipment, especially the "cool stuff", had to be imported from the United States.Thus, the idea was born to launch the first German MMA shop Vantage-Fighting. Despite a meager starting capital of 500 Euros, the people behind Vantage-Fighting were able to bring a variety of novel brands to the European Market.
From distributing to creating a new brand
The Wenger brothersrealized rather quickly that the quality of imported goods left a lot to be desired. In addition to that, the products were never improved upon or developed further. This lead to the idea of creating a new brand with a unique product line. In 2010 the brothers joined forces with Willy Steinky, founder of Groundanpound, Germany's biggest martial arts news portal and Phantom Athletics was born.
Customer feedback coupled with the Wengers extensive "in the trenches" experience helped them to better meet and cater to the unique market demands.
Since then Phantom Athletics has become a leading supplier of MMA and martial arts performance equipment in Europe. Although only 6 years have passed since its introduction, Phantom Athletics has its sights set firmly on the market leadership.
Taking on the growingstreetwear market
At present the company offers 400 different products, in the categories:streetwear, equipment and functional wear. At Phantom Athletics quality drives product development. All products come with a 1-year warranty. Should customers be dissatisfied with their purchase, they can effortlessly return and exchange the product.
Dominique Wenger: "Our demand here at Phantom Athletics
is to question, refine and enhance every product with the goal of supporting athletes in their quests to become better. We strive for a clean and reputable design, to cater to "regular consumers". Unlike many competitors we refrain from using aggressive designs, pit bulls, blood splatters, barb wire and the like.
Newest product: The Phantom Training Mask
In 2015 the team decided to design and market their own training mask. With the intention of reaching a bigger audience- outside the realm of martial arts and addressing an issue that had been neglected by endurance athletes and fitness freaks alike: Training and conditioning the respiratory muscles. The Phantom Traing Mask is a "resistance breathing device" created specifically to strengthen the respiratory muscles during training (not competition).
The Phantom Training Mask allows users to do a form of interval training by adding resistance to the breathing process. Not to be confused with a reduction in oxygen intake as seen in altitude training.This device is designed to be used during fitness and endurance activities such as running, cycling and of course martial arts (not to be used in water).
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