Peterson Ece Products Light up European Markets

PETERSON ECE PRODUCTS LIGHT UP EUROPEAN MARKETS

GRANDVIEW, MO (April 2009) – Peterson Manufacturing Company’s line of
ECE-compliant vehicle safety lights is lighting up more and more markets around the globe. Most recently, Peterson added Europe to the list of international trade partners supplying PM-brand lights for the commercial vehicle market – joining Australia, Canada, Mexico, New Zealand, South America and Central America.

Peterson is pleased to welcome partnership with the UK firm of Ivaris Ltd., trading as Peterson Europe. Operating from a modern sales/distribution facility in the south of England, Peterson Europe will market Peterson’s full ECE product line throughout the UK, while setting up other major distributors to handle the line in more than two dozen European countries.

“We are proud to partner with Peterson Europe in expanding our global coverage,” said Peterson President and CEO, Don Armacost, Jr. “They are seasoned European market professionals who understand our product range and believe in the benefits of LED lighting for on- and off-road vehicles. Customers can expect excellent service in every aspect, from product application advice to timely delivery of orders.”

A 2009 Catalogue just released by Peterson Europe details the wide range of LED lighting products comprising Peterson’s ECE line. Featuring leading-edge design, quality, and optical brilliance, each product is ECE-approved for the European commercial vehicle market. The new catalogues are available through Peterson Europe reps as well as Peterson’s website.

According to James Gage, Manager International Sales for Peterson, commercial vehicle makers are the primary focus for European sales. “Our ECE line features Piranha® and Great White® LED lights for every commercial application,” said Gage. “OEMs looking for proven performance, reliability and value will find them a great choice for their vehicles.”

In addition to targeting OEMs, Peterson Europe in the UK and European distributors they establish will also be promoting Peterson’s ECE line to the retail aftermarket. Customers there will see the same Peterson-brand packaging, plan-a-grams, in-store signage and other merchandising materials so familiar in USA markets.

“With our partners at Peterson Europe, we look forward to building the Peterson brand with customers all over the continent,” added Gage.

For more information on Peterson Europe and its products, please visit the website at

Peterson Manufacturing Company is a world-leading innovator in the production of a complete line of vehicle safety lighting, mirrors, reflectors, and related products. As an ISO 9001:2000 certified company, Peterson Manufacturing is a key subsidiary of Peterson Corporation, 12 highly specialized companies and over 4,000 people working in global transportation-related industries.

For more information, contact:

Mark Assenmacher, Dir. of Marketing Darrin Widick, MBA

Peterson Mfg. CoHickerson Wahaus Advertising & Marketing

4200 East 135th Street415 Delaware, Suite 2W

Grandview, MO 64030 Kansas City, MO 64105

Phone: 816-765-2000 Phone: 816-474-9558 ext. 334

FAX: 816-761-6693FAX: 816-474-9559

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