This is the homepage of Slate.com. Some of the things that appear here are news stories/editorial content created by Slate’s staff writers, while other items are paid advertisements.Forthethreemarkedsections,evaluatewhethereachitemisorisnota pieceofadvertising.Beclearasyouexplaintheevidenceandreasoningthathelped you reach your conclusion. If you run out of room, please continue your answers on the back of thissheet.

Percentage of female computer science graduates

A top-scoring answer will mention all of the following:

•Thereisa“save$20”marker,“limitedtimeonly” phrase, and a coupon code placed on the graphic. Newsarticlesdonotincludesuchitems,soweshould concludethatwearebeingsoldsomethinghere.

•Thereisasmallblueiconintheupperrightcorner, whereareadercancanceltheappearanceofthead. Thesearethe“AdChoices”and“Stopseeingthisad” buttons regularly placed on onlineadvertising.

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•Itincludesthewriter’sname,andwecansearchtheSlatesite todeterminewhetherheisaregularstaffwriter.

•Thereisnoad-typewording,suchas“sponsoredby,”coupon codes,ortheblue“AdChoices”boxplacedonthegraphic.

•Whileitseemsthepiecewillpresentanargumentinfavorof California’salmondindustry,theredoesn’tappeartobeany sponsorship involved. Some articles are created for the opinion pageofpublications,andthisisprobablyoneofthose.We’d need to further evaluate the information presented and the sourcescitedbyHolthaustodeterminewhetherweshouldgive hisarticlecredibilityasafairnewssource.

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•This graphic is clearly labelled as “Sponsored Content,”meaningsomeonehaspaidSlatetoplacethis graphiconthewebsite.Whenevermoneyisinvolvedin presenting information, we should be skeptical andread withawaryeye.

•Advertisingdisguisedaseditorialcontentisasavvy (sneaky?) way for companies to grab a reader’s attention.Often,these“stories”arenothingmorethan clickbait,atooltodrivetraffictoacommercialsite.

This is the homepage of Slate.com. Some of the things that appear here are news stories/editorial content created by Slate’s staff writers, while other items are paid advertisements.Forthethreemarkedsections,evaluatewhethereachitemisorisnota pieceofadvertising.Beclearasyouexplaintheevidenceandreasoningthathelped you reach your conclusion. If you run out of room, please continue your answers on the back of thissheet.

Percentage of female computer science graduates

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