Penn State Brandywine
Recommended Academic Plan 2014-15
B.S. in Business
Marketing/Management Option – Marketing Focus
Updated Nov 24, 2014,
Semester 1 / Credits / √ / Semester 2 / Credits / √ENGL 15 or 30 (GWS) / 3 / CAS 100A (GWS) / 3
Math Requirement (GQ) / 3-4 / Math Requirement [2] (GQ) or elective / 3-4
GN / 3 / ECON 104 (GS) or 102 / 3
GA / 3 / GN / 3
GH (US) [1] / 3 / GH / 3
Semester 3 / Semester 4
ACCTG 211 / 4 / ENGL 202D (GWS) / 3
Math 110 [2] (GQ) or elective / 3-4 / STAT 200 or SCM 200 (GQ) [4] / 4
MIS 204 / 3 / BA 243 / 4
ECON 102 (GS) or 104 / 3 / GA / 3
GHA / 3 / GN / 3
Semester 5 / Semester 6
BA 321 / 3 / BA 322 / 3
MKTG 301 / 3 / IB 303 (IL) [1] / 3
SCM 301 / 3 / MKTG 330 Consumer Behavior / 3
FIN 301 / 3 / MKTG 342 Marketing Research / 3
MGMT 301 / 3 / MGMT (any 300- or 400-level) / 3
Semester 7 / Semester 8
BA 420 / 1 / BA 422W / 3
BA 421 / 3 / BA 495A [3] or 495B / 6
MKTG 400-level [5] / 3 / MKTG 450W [4] Marketing Strategy / 3
MKTG 400-level [5] / 3 / Free elective / 3
Free elective / 3
Bold type indicates courses requiring a quality grade of C or better
Italic type indicates courses that satisfy both major and General Education requirements.
GWS, GQ, GHA, GN, GA, GH and GS are codes to identify General Education requirements.
The 3/6/9 rule allows students to vary the number of credits in GA, GH and GS categories.
W is the code to designate courses that satisfy university “Writing Across the Curriculum” requirements.
[1] Students must complete 3 credits of U.S. cultures (US) and 3 credits of international cultures (IL).
[2] Either Math 110 or 140 required for graduation; Math 22 or higher required for entrance to major.
[3] See internship coordinator for more information.
[4] MKTG 450W, with grade of B or higher, will count toward MKTG 500 in the MBA program at Great Valley. Completing STAT or SCM 200 with a B or higher satisfies a pre-program requirement.
[5] Typically, MKTG 400-level courses will include either MKTG 422 (advertising) or 441 (sustainable marketing), and either 445 (international mktg) or 480 (social media marketing).
RAP sheets do not replace – and are subordinate to – the eLion degree audit. A minimum of 120 credits are required for graduation. Consult with your advisor when scheduling courses.