Patricio Fernández C.

Bachelor of Business Administration (B.B.A.)

M.B.A.

Condominio Cerro La Pava Nº 56

Chicureo / Colina, Santiago, Chile

Home phone 56-2-738 3134 / Celular phone: 56-8-428 3358

44 years old, Married, Passport (RUT): 7.011.784-3

Manager with full experience in marketing and sales in retail companies and massive consumption. Focused to the development and implementation of commercial strategies and product development and services andto profits and objectives. Motivated, capacity to form and to lead work groups and strong emphasis in equipment tasks.

Objective

To continue developing to my professional career in a company with strong direction towards the market, ideally with growth plans, leading the area of Commercial or Marketing division.

Education

  • M.B.A. - Universidad Adolfo Ibáñez, Santiago, Chile (1989 – 1990)
  • Bachelor of Business Administration - Universidad de Santiago de Chile (1982 – 1987).
  • Saint George´s College, Santiago - Chile (1981)
  • Cardenal Newman College, Bs. As. – Argentina (1970 – 1980)

Experience

APPLICA CORP - BLACK & DECKER, Santiago – Chile (May 2003 to December 2006)

International manufacturer and supplier of household-electric appliances of B&D and Windmere brands.

Position: Regional Trade Marketing Manager of the Latin American Southern Cone (Argentina, Bolivia, Chile, Paraguay, Peru and Uruguay)

Responsible ofplanning and implementation the marketing plans of Black & Decker and Windmere appliances in each country.

Accomplishments: Responsible to create an important customer fidelity program for the main clients of Latin America and to develop the basis and create the B&D appliances institutional campaign for the division of Latam.

Compensation: USD 121.000

DIN S.A. (Distribuidora de Industrias Nacionales S.A.) (August of 1997 to April 2003)

Important retail company, especialistin electronics and appliances with 170 stores in Chile and credit cards (Tarjeta Multicompra DIN with 1.500.000 active cards). With 990 employees and annual sales of MM US$344.

Position: Marketing Manager

Functions: Planning and development of the marketing plans of the company and the Credit Card. Administration of an annualmarketing budget of MM US$ 3,5

Accomplishments: To activate the sales of 2.500 associated commerce to the credit cardfrom 2001 to the 2002 in its opening to the market. Development of web site

Compensation: USD 98.958

SODIMAC S.A. (April of 1996 to Julio 1997)

Immportant company of homecenters with 46 storesin Chile and stores in Colombia and Perú. Related to Falabella S.A. oerates withCMR Falabella credit card. It has 1300 employees and annual sales of approximated MMUS$ 1.450

Position: Marketing Manager

Functions: Planning and development of the marketing plans of HOMECENTER SODIMAC, SODIMAC CONSTRUCTOR Y SUCURSALES SODIMAC. Administration of anannual marketing budget of MM$ 4,4

Accomplishments: To support the sales with monthly promotional campaigns and increased them sales in 30% in 1997 vs 1996.

Compensation: USD 69.444

DISTRIBUIDORA DIRENOR S.A. (EMBONOR) (October of 1992 to March of 1996)

Important liquors and food distribution in Chile to the off premisse accounts (hipermarkets, distributors, super markets, mini markets, etc.) and on premisse accounts (restaurants, pubs, discoteques, etc). Haved the representation of SEAGRAMS brands (Chivas Regal, Absolut, 100 Piper’s, Champagne Mumm, Tequila Olmeca, e Kuyper Liquours, etc) and other important consumer brands MILLER beer, Whisky CUTTY SARK, HEINZ Ketchup, TOBLERONE, GERBER baby food, etc.

Position: Commercial Manager

Functions: Responsible of imports, sales and marketing of the company.

Accomplishments: Introduction of important brnads in the chilean market: MILLER beer, Whisky CUTTY SARK, HEINZ Ketchup, TOBLERONE, GERBER baby food, etc.

Compensation: USD 52.083

SHELL CHILE S.A.e I. (October of 1991 to September of 1992)

Important international company related to the forest, mineral, chemical and oil and lubricant industries

Cargo: Marketing Chief of Industrial Chemistries market.

Functions: Development and implementation of the marketing plan of ISOPACK brand (EPS insulating for the construction and EPS boxes of packing for export fruit and fresh fish) in the Division.

Accomplishments: I participated in the development of the ISOPACK brand in the market of the construction and export of fresh fish.

Compensation: USD 34.722

MASISA (Maderas y Sintéticos S.A.) (November of 1987 to September of 1991)

Important forest company that produces particle boards, MDF, OSB, doors and moulding wood products for the construction and furniture markets. Annual sales of approximated MM US$236

Position: Product Manager (Construction Area).

Functions: Development of construction wood products and launching of new products and markets, proposal and control of quality standards, analysis of costs and allocation of prices.

Accomplishments: Wood board products development for construction, wood moldings and development of doors.

Compensation: USD 24.306

Languages

  • English spoken and written fluid and advanced.
  • Spanish native.
Softwares

OFFICE: Excel, Word, PowerPoint, Project

Data Base:

Graphic tools: Photoshop

Anylisis software: Micro Strategy – Datawarehouse – Artus.

References

  • Andrés Pica. Ex- General Manager of DIN S.A.:Tel.: 56-2-229 6826, cellular phone 56-9-4193569,
  • Gerardo Galvis, Strategic Marketing Director of Applica Corp. (B&D Appliances): office: 1-954-883 1021, Cellular phone: 1-305-4951781,
  • Cristián Caravia, Commercial Manager of Applica Chile (B&D Appliances), office 56-2-370 8501, Cellular phone 56-9-3213926,
  • German Gómez, Commercial Manager of Applica Argentina (B&D Appliances): Tel.office 54-11-4777-9446, Cellular phone 54-9-11-59549749,
  • Cecilia Lopez Moyano, Commercial Manager of Applica Perú (B&D Appliances), Telephone 005113685390, Cellular phone 005197379894