PRESS INFORMATION
31OCTOBER 2015
PAKISTAN SUPER LEAGUE SIGNS BROADCAST PRODUCTION DEAL WITH SUNSET+VINE
Lahore –October 31, 2015:Pakistan Super League (PSL) has signed a broadcast production deal with UK-based TV sports production and media companySunset+Vine to cover the league.With this landmark deal in place, the PSL will reserve all production rights - a first in Pakistan cricket's history - for the tournament, thereby ensuring top quality coverage of the league as per international standards.
Sunset+Vine,part of the Tinopolis Group of Companies,is one of the leading and most formidable names in sports production worldwide having wonover 40major broadcast awards, including five BAFTAs for its cricket coverage.
With cutting edge technology making its way into cricket Sunset+Vine has been a leader, introducing innovations such as the Red Zone, Snickometer, the Analyst, Hawk-Eye and the Ultra-slo-mo camera to the coverage of the game. The company has also partnered with the Marylebone Cricket Club to run the Lord’s Cricket Ground channel. Most recently, Sunset+Vine covered the ICC World T20 Qualifiersin Scotland and Ireland,which was beamed live across the world.The PSL coverage will be Executive Produced by Huw Bevan who runs Sunset+VineAsia’s business.
Jeff Foulser, chairman of Sunset+Vine, said:
“The PSL promises to be one of the most exciting cricket events of the year and we are delighted to have been appointed the PCB’S production partners. Sunset+Vine’s record as innovators and producers of high quality live sports programming is well matched by the ambitious and hugely professional approach which the PSL’s management leadership team have demonstrated in outlining their exciting plans for the new tournament. We look forward to working with the PSL team to create some memorable coverage which will showcase the very best of Pakistan cricket on the world stage in the game’s most exciting cricket format.”
The PSL will take place fromFebruary 4-24, 2016, in Dubai and Sharjah, with five teams set to take part in the first edition of the league. With production rights awarded, the next step in the PSL journey will be awarding of broadcast rights. This will be followed by the awarding of sponsorship rights after which franchise ownership rights will be awarded. The player draft is set to take place in December with over 150 foreign players having already signed up to take part in the draft.
ENDS
For further information on Sunset+Vine:
Greg Moore, Head of PR, Sunset+Vine
M: +971 (0)55 885 4734 E:
Notes to Editors
About SUNSET+VINE
Sunset+Vine is a leading independent supplier of sports programming to broadcasters in the UK and overseas. It has won over 40 broadcast awards including nine Royal Television Society awards and six BAFTA’s most recently for “Best Sport and Live Event” in relation to its production of Channel 4’s ground-breaking coverage of The London 2012 Paralympic Games.
Sunset+Vine was appointed as primary production partner for BT Sport (launched August 2013) and now produces the channel’s live English Premier League Football and Aviva Premiership Rugby matches and all support programming. The company was Host Broadcaster of the Glasgow 2014 Commonwealth Games as well as for the Volvo Ocean Race 2014-2015. In the Middle East, Sunset+Vine has been Host Broadcaster for the Dubai World Cup for 20 consecutive years.
A leader in Advertiser Funded Programming, the company devised the world’s most watched weekly sports’ show “Gillette World Sport” (shown in 180 countries at its peak) which has recently been re-commissioned. Mobil 1 - The Grid is also amongst its extensive portfolio. The company is part of The Tinopolis Group.
About THE TINOPOLIS GROUP
The Tinopolis Group comprises 17 companies dedicated to the creation and global distribution of world-class content. It is one of the largest remaining independent television producers with significant business bases in London, Wales, Glasgow and LA, producing high quality content for all key networks in both the US and the UK and for a fast-growing stable of brands and agencies.Tinopolis produces and distributes over 2,500 hours of award-winning broadcast and online content, across seventeen companies.
Tinopolis comprises some of the most respected names in the industry across the US and UK, including A. Smith and Co, Base Productions, Daybreak, fFatti fFilms, Firecracker Films, Magical Elves, Mentorn Media, Passion Distribution, Pioneer Productions, Rain, Sunset + Vine and Tinopolis Wales/Cymru.The group recognises the importance of technology in today’s media landscape and invests in solutions to bring added value to its content customers.
For further information on Tinopolis please contact:
Franklin Rae PR: Shereene Witter
T: +44(0) 203 011 1023
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