Page 2… Secret Keeper Girl Purple Party Tour Debuts
Press Release
FOR IMMEDIATE RELEASE
For information contact: Eileen King, , 814-234-6072
For booking contact: Aaron Burrell, , 814-234-6072
Is princess-driven marketing harming our girls?
Dannah Gresh’s All-New Secret Keeper Girl –Purple Party Tour
Puts “Princess Culture” Into Perspective For Tweens
State College, PA. (August, 2016) – This summerThe Washington Postpresented new research claiming that the “princess culture” is harmful to girls,while a team led by best-selling Christian author Dannah Gresh prepared an all new national tour to put princess-driven marketing into perspective for tween girls.Gresh’s fun, age-appropriate Secret Keeper Girl mom/daughter connecting resources come to the stage as a live event thathas been attended by350,000 around the country and in Canada. An all-new event—theSecret Keeper GirlPurple Party Tour—assaults the lie that a girl’s most valuable asset is her beauty, but strongly asserts that each girl is a “masterpiece created by God.” The event refuels moms with conviction to train their daughters to embrace modesty & true beauty!
Gresh has long built a case for age-appropriate modesty teaching by pointing to the fact that little girls who are exposed to products and the marketing of products that promote sexuality are more likely to experience depression, body image issues and an early sexual debut as teens. She claims it’s not the concept of being a princess, but “princess-driven” marketing that harms girls.
“Being a princess is not bad,” says Gresh who says that the new research includes both good and bad news.She claims that princess culture isn’t going to go away, so parents need to redefine what it means. “We have many modern princesses who devote their lives to charitable causes, but spend very little time in a ball gown and tiara. They use their royalty to serve others.”
Gresh asserts that an improper definition of princess encourages an unhealthy preoccupation with physical appearance. “This creates body consciousness,” says Gresh.“But our bodies aren’t bad and neither is being beautiful. As moms we need to define princess so that a girl understands her value but doesn’t make too much of herself. This gives her what we call body confidence, making her aware of her body’s purpose and value, whileempowering her to be a protector of others.”
The Purple Party Tour—Secret Keeper Girl’s fifth themed tour— is a Bible-based relationship-building experience for moms and their tween daughters (typically ages 7-12).The two and a half hour event features a fun fashion show that demonstrates modesty, biblical teaching on the concept of being a princess, incredible balloon sculptures, bouncing beach ball competitions, mother/daughter conversation time & colorful confetti cannons.
The tourwill appear in approximately 100 cities during its first year, with overforty of them in the Fall 2016 season including Baltimore, Houston, Dallas, Denver, Fresno, Bakersfield, & Seattle. Tickets can be purchased online at
Dannah Gresh grew up in State College and has sold nearly a million and a half copies of her books – includingSix Ways To Keep The Little In Your GirlandSix Ways To Keep The Good In Your Boy. As the new Secret Keeper Girl Purple Party Tour debuts, she is releasing The 20 Hardest Questions Every Mom Faces: Praying Your Way To Realistic, Biblical Answers which encourages moms to put down their weapon of the “mommy wars” which says there is one right answer, and reveals a four-step biblical process to pray for God’s best for your children.
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