FOR IMMEDIATE RELEASE
6/13/2016
OGX Selects Connectivity for US and Canada
Connectivity Agency was recently selected as Media Agency of Record forOGX and other haircare lines of Vogue International after a search of multiple advertising agencies.
The Connectivity team presentation was led by Account Manager Gina Maker and CEO Sean Halter, focused on highlighting the extensive list of clients who have benefited from the agency’s “National Strength – Localized Approach” to media campaigns.
The team at Vogue selected Connectivity in part because of their experience in developing media campaigns that reach consumers across traditional, non-traditional and digital mediums.
Today’s brands are faced with even more consumer segmentation than ever before with thousands of traditional and digital choices in front of them. Connectivity systematically helps their clients reduce waste and increase conversions and connections with those core consumers.
According to Connectivity Agency CEO Sean Halter, “With a brand like OGX, the focus is predominantly on helping their customer base understand the features and benefits in a very competitive environment.”
This year’s campaign is expected to include a heavy mix of social media with a focus on customer engagement, as well as traditional and digital media. The remaining 2016 campaign is expected to launch in July and run through the tail end of the year.
About Connectivity
Connectivity Agency is a full service agency with offices in Tampa and Austin. They focus on a mix of national and local brands like Pabst Brewing Company, Johnson & Johnson, Sonic Automotive, Margaritaville and First Watch restaurants - providing national strength but a localized approach to media. Each campaign can run the gambit from traditional media, such as TV and radio, to digital like Pandora and YouTube, as well as experiential marketing including custom-wrapped vehicles, outdoor chalk campaigns and hand-painted wall murals.
About Vogue International, LLC.
Vogue International is one of America’s leading salon-heritage haircare, styling and personal care companies. Headquartered in Clearwater, Florida, Vogue represents a refreshing point of difference in the beauty industry with brands like OGX®, FX™, Proganix®, and Maui Moisture. Our unique approach to innovation, creativity, technology and bold spirit allow us to identify emerging trends and consistently deliver innovative, high-quality and high-performance formulas to our consumers. Vogue’s brands are distributed in over 38 countries.