Faculty of Economics

FACULTY OF ECONOMICS

LIST OF COURSES FOR EXCHANGE STUDENTS

ACADEMIC YEAR 2011/2012

Course title / HUMAN RESOURCES MANAGEMENT
Teaching method / During the course of study many different teaching methods will be used: self study, case study, lecture, discussion, movies. Students have to prepare a number of projects, which are real life problems to be resolved by them.
Person responsible for the course / dr Elwira Leśna-Wierszołowicz / E-mail address to the person responsible for the course /
Course code
(if applicable) / HRM / ECTS points / 5
Type of course / compulsory / Level of course / S1, N1, S2, N2
Semester / Winter/summer / Language of instruction / English
Hours per week / 2 / Hours per semester / 30
Objectives of the course / During the course of study many different teaching methods will be used: self study, case study, lecture, discussion, movies. Students have to prepare a number of projects, which are real life problems to be resolved by them.
Entry requirements / There aren’t any.
Course contents / •The Foundations of Human Resources Management
•Resourcing of Employees
•Performance Management
•Development of Human Resources
•Managing Remuneration
•Labour Relations and Working Conditions
Assessment methods / written exam, class discussion, attendance
Recommended readings / 1. M. Armstrong, The Handbook of Human Resource Management Practice, Kogan Page 2003;
2. M. Dale, Successful Recruitment and Selection. A Practical Guide for Managers, Kogan Page, London 1995;
3. L. Rae, Planning and Designing Training Programmes, Gower, Aldershot, Hampshire 1997;
4. F. Poels, Job Evaluation and Remunaration Strategies, Kogan Page, London 1997.
Additional information
Course title / ORGANIZATION AND MANAGEMENT
Teaching method / classical lecture and given materials
interactive: discussions, case studies
Person responsible for the course / dr Elwira Leśna-Wierszołowicz / E-mail address to the person responsible for the course /
Course code
(if applicable) / OAM / ECTS points / 5
Type of course / compulsory / Level of course / S1, N1, S2, N2
Semester / Winter/ summer / Language of instruction / English
Hours per week / 2 / Hours per semester / 30
Objectives of the course / After this course students should be able to recognize the basic principles and laws of management as well as apply them in non-complicated business situations in all fields of management.
Entry requirements / There aren’t any.
Course contents /
  • The Management Process ; Fields of Management
  • Organization’s Definition ; Organization's Environment
  • Types of Environment ; Planning
  • Organizational Goals ; Managerial Decision Making
  • The Process of Decision Making ; Rational Model
  • Behavioral Aspects ; Types of Structures
  • Delegation ; Centralization/Decentralization
  • Division of Labour ; Schools of Management
  • Leadership ; Manager's Competencies
  • Types of Mangers ; Management Styles
  • Organizational Culture ; Influencing and Motivating
  • Managerial Communications ; The Control Process
  • Types of Control

Assessment methods / written exam, class discussion, attendance
Recommended readings / 1. Cashman, K. (2008). Leadership From The Inside Out.Berrett-Koehler Publishers;
2. Fairhurst, G. T., & Sarr, R. A. (1996). The Art of Framing: Managing the Language of Leadership. San Francisco: Jossey-Bass;
3. Hagberg, J. (2002). Real Power: Stages of Personal Power in Organizations. Sheffield Publishing Company;
4. Heifetz, R. A. (1994). Leadership Without Easy Answers. Cambridge, MA: The Belknap Press of HarvardUniversity Press;
5. Hesselbein, F., Goldsmith, M., & Beckhard, R. (1996). The Leader of the Future. San Francisco: Jossey-Bass;
6. Morgan, G. (1996). Images of Organization. (2nd ed.). Beverly Hills: Sage;
7. Donnelly J.H., Gibson J.L., Ivancevich J.M., (1992). Fundamentals of Management;
8. Samuel C. Certo, (2005). Modern Management.Prentice Hal.
9. G.A Cole, (2004).Management - Theory and practice.
Additional information
Course title / MARKETING IN NONPROFIT SECTOR
Teaching method / Lectures with computer presentations, films, case studies, brainstorming, texts analysis
Person responsible for the course / Joanna Hernik PhD / E-mail address to the person responsible for the course /
Course code
(if applicable) / MNO / ECTS points / 5
Type of course / compulsory / Level of course / S1, N1, S2, N2
Semester / Summer / Language of instruction / English
Hours per week / 2 / Hours per semester / 30
Objectives of the course / Students ought to know the essence of nonprofit sector in a comparison with a profit one, and ought to discuss genesis of noncommercial marketing, to design marketing tools for nonprofit organizations, to create and manage new offers, to plan communication strategy and to organize cooperation with business; finally they ought to discuss the role of nonprofits in modern economy and society.
Entry requirements / Basic knowledge on marketing principles
Course contents /
  1. Nonprofit sector – hallmarks
  2. Genesis of nonprofit marketing
  3. Marketing planning
  4. Designing marketing mix
  5. Launching new offerings
  6. Managing perceived costs
  7. Formulating communication strategies
  8. Public relations at the organization level
  9. Working with the private sector
  10. Nonprofit organizations` role in healthcare system,
    tourism and the youth sport

Assessment methods / Project discussing communication strategy of chosen nonprofit organization and short writing test.
Recommended readings / 1. A.R. Andreasen, Ph. Kotler, Strategic marketing for nonprofit organizations, Pearson Education Inc., New Jersey 2008.
2. J.G. Dees, J. Emerson, P. Economy, Strategic tools for social entrepreneurs, John Wiley & Sons, New York 2002.
3. B.J. McLeish, Successful marketing for nonprofit organizations, John WileySons, New York 1995.
Additional information
Course title / PRINCIPLES OF MARKETING
Teaching method / Classes will be conducted in lecture and discussion format, with films and case studies, promoting extensive student participation.
Person responsible for the course / Joanna Hernik PhD / E-mail address to the person responsible for the course /
Course code
(if applicable) / POM / ECTS points / 5
Type of course / compulsory / Level of course / S1, N1, S2, N2
Semester / Summer / Language of instruction / English
Hours per week / 2 / Hours per semester / 30
Objectives of the course / The primary objectives of the course are to:
Develop a working knowledge of marketing
Link marketing theory with marketing practice
Develop and analyze marketing cases effectively utilizing marketing diagnostics
Entry requirements / No requirements.
Course contents /
  1. Marketing – creating and capturing customer value.
  2. Company and marketing strategy.
  3. Analyzing the marketing micro- and macro- environment.
  4. Marketing research.
  5. Market segmentation.
  6. Product and service decisions, branding strategy.
  7. Marketing channels, delivering customer value.
  8. Retailing and wholesaling.
  9. Promotion mix, communication process.
  10. Pricing strategies.
  11. Direct and online marketing.

Assessment methods / written exam, attendance, in-class participation and project
Recommended readings / Ph. Kotler and G. Armstrong, “Principles of Marketing”, Prentice Hall 2010.
Additional information / Students may use Ph. Kotler “Marketing” published in Polish as well.
Course title / POLISH LAW OF REAL PROPERTY MANAGEMENT
Teaching method / lecture
Person responsible for the course / dr Bartosz Dąbrowski / E-mail address to the person responsible for the course /
Course code
(if applicable) / LRP / ECTS points / 5
Type of course / Elective / Level of course / S1, N1, S2, N2
Semester / winter / summer / Language of instruction / English
Hours per week / 2 / Hours per semester / 30
Objectives of the course / The main aim of the course is to provide students the basics of property law regulations. The course will focus on legal acts that refer to property turn-over and management, including civil aspects, lease, perpetual usage, right to use, right to property, as well as limited rights in property. By the end of the course the students are supposed to have basic knowledge of legal acts and regulations, both in practical and theoretical way, concerning property management and turn-over.
Entry requirements / It is required that the student possesses knowledge concerning legal rules and definitions which are included in the contents of the course of the subject “Law” which is conducted during the first year of studies.
Course contents /
  1. Definitions and institutions referring to property law.
  2. Legal titles to the property; distinction of rights and agreements to the property.
  3. Co-ownership.
  4. Co-operatives and rights to a flat in co-operatively owned buildings.
  5. Mortgage and Land Registry.
  6. Clauses and provisions in civil agreements.
  7. Lease agreement. Lease of the property / apartment / business premises.
  8. Timesharing.
  9. Joint land property. Management of the property.
  10. Eviction and other aspects of execution from the property.

Assessment methods / Written exam which consists of a multiply-choice test (30-40 questions) with additional (2/4) open questions. Student must achieve more than 60% of points. Multiply-choice questions are scored 1 point for a good answer and open questions – up to 5 points.
Recommended readings /
  1. The Polish civil code, published by Polish Society of Economic. Legal and Court Translators, 1994.
There are no available readings or books in English concerning the contents of the course. Other publications in English language refer in most cases to American or British legal system which are not relevant, however can be partially helpful in order to understand most common definitions or institutions.
Additional information / The course of the subject prepares students for the position of a real estate agent, manager of e real property or a real property evaluator (expert). The course is conducted according to the Ministerial course minimum contents required for above mentioned professions.
Course title / INNOVATION MANAGEMENT
Teaching method / Lectures and workshops; Power Point presentations
Person responsible for the course / Bartolome Moszoro PhD / E-mail address to the person responsible for the course /
Course code
(if applicable) / IMT / ECTS points / 5
Type of course / Optional / Level of course / S1, N1, S2, N2
Semester / Winter/Summer / Language of instruction / English
Hours per week / 2 / Hours per semester / 30
Objectives of the course / The course allows students to gain through a deeper understanding of a global economy which demands constantly a courage for innovation. The subject considers the important emerging technologies and how are they being used elsewhere to create proprietary advantage. It also presents unique business models that can be adapted or adopted to deliver radical improvements in ways of doing business.
Entry requirements / basic knowledge about management
Course contents /
  1. Entrepreneurship & Innovation in a Global Economy
  2. Tracking great innovations: Apple’s example
  3. Managing an innovation project – Facebook history
  4. Tools for innovation: enhancing creativity in class groups
  5. Start-up companies and innovation
  6. Innovation in multinational companies - the Google’s model
  7. Open innovations – from Linux to Wikipedia
  8. Disrupting Business Models – FedEx, Dell, Amazon examples

Assessment methods / Participation in discussion, case studies (in groups).
Recommended readings / Literature:
  1. Porter M. What is strategy?, Harvard Business Review, November-December 1996.
  2. Johnson M., Christensen C., Kagermann H., Reinventing Your Business Model, Harvard Business Review, 12/2008
  3. Bughin J., Chui M, Johnson B. The next step in open innovation, McKinsey Quarterly June 2008.

Additional information
Course title / FINANCIAL STATEMENTS
Teaching method / Lectures with computer presentations, case studies, texts analysis
Person responsible for the course / Zofia Sawicka-Kluźniak PhD / E-mail address to the person responsible for the course /
Course code
(if applicable) / FAS / ECTS points / 5
Type of course / compulsory / Level of course / S1, S2, N1, N2
Semester / Winter/summer / Language of instruction / English
Hours per week / 2 / Hours per semester / 30
Objectives of the course / Gaining knowledge of interpretation, analysis, rules of preparing and content of financial statements. Using financial information in management.
Entry requirements / Basic knowledge of economics and finance
Course contents /
  1. The bases used to prepare accounts
  2. Fundamental accounting concepts
  3. Structure and content of financial statements
  4. Using and interpreting financial statements:
  5. Balance sheet
  6. Income statement
  7. Changes in equity
  8. Cash flow statement
  9. Notes to the accounts
  10. Objectives and methods of financial statements analysis
  11. Using financial information in management

Assessment methods / Writing test and exercises.
Recommended readings /
  1. R. Patterson, Compedium of Accounting & Finance in Polish & English, Fundacja Rozwoju Rachunkowości w Polsce, Warsaw 2002,
  2. W. McKenzie, Using and interpreting company accounts, FT Prentice Hall, 2003,
  3. M. W. E. Glautier, B. Underdown, Accounting theory and practice, Pitman, 1999.

Additional information
Course title / THEORY OF NEEDS AND CONSUMPTION
Teaching method / Classes will be conducted in lecture and discussion format promoting extensive student participation with case studies.
Person responsible for the course / Karolina Ertmanska PhD / E-mail address to the person responsible for the course /
Course code
(if applicable) / TNC / ECTS points / 5
Type of course / compulsory / Level of course / S1, N1, S2, N2
Semester / Winter/summer / Language of instruction / English
Hours per week / 2 / Hours per semester / 30
Objectives of the course / The primary objectives of the course are to:
-learn about the basic issues of economics of consumption and its research methodology,
-develop certain practical problems of consumption controlling
-explore the results of studies of consumer behavior and their role in the formulation of company marketing strategy
Entry requirements / Knowledge of marketing principles
Course contents /
  • Terminology and typology of the consumption
  • Consumption features and accuracy of its development
  • Determinants of consumption
  • Consumer decision-making process
  • The needs and preferences of consumers
  • Sources of information and methods of consumer research
  • Consumer protection (legal aspects, consumerism)
  • New trends in the sphere of consumption

Assessment methods / written test; activity exercises during classes; essay and presentation
Recommended readings / 1. Antonides G., van RaaijW.F., Consumer Behaviour: A European Perspective,
J.Wiley & Sons, 1998.
2. East R., Consumer Behaviour: Advances and Applications in Marketing, London: Prentice Hall, 1997.
Additional information / Additional literature: Evans, M., Moutinho, L., van Raaij W.F.Applied consumer behavior,Harlow: Addison-Wesley Publ. Co. 1996.
Course title / ECONOMIC ANALYSIS
Teaching method / Classes will be conducted in lecture (presentation and discussion) and exercises (case studies).
Person responsible for the course / Julita Stańczuk
PhD Student / E-mail address to the person responsible for the course /
Course code
(if applicable) / ENA / ECTS points / 5
Type of course / compulsory / Level of course / S1, N1; S2, N2
Semester / Winter/summer / Language of instruction / English
Hours per week / 2 / Hours per semester / 30
Objectives of the course / The primary objectives of the course are to:
Introduce the aim of economic analysis with their methods and instruments.
Analyze economic condition of the companies.
Entry requirements / No requirements.
Course contents /
  1. Introduction to the economic analysis – essence, functions and types ofeconomic analysis.
  2. Financial reporting as a source of company financial analysis.
  3. Preliminaryanalysisof financial statements.
  4. Traditional andmodern methods ofanalysis ofthe achievements ofthe company.
  5. Financial ratio analysis (liquidity, profitability, activity and financial leverage ratios).
  6. Analysis ofproductioncosts, employment, sales and prices.
  7. Methods ofassessmentof investment projects.

Assessment methods / written exam, attendance, in-class case studies and presentation of the results
Recommended readings / Every bookconcerningeconomic analysis (for example Guide to financial analysis , Oswald D. Bowlin, John D. Martin, David F. Scott, jr.)
Additional information
Course title / STATISTICS
Teaching method / Classes will be conducted in lecture (presentation of theory and examples) and exercises based on statistical data (mainly on the computer).
Person responsible for the course / Julita Stańczuk
PhD student / E-mail address to the person responsible for the course /
Course code
(if applicable) / STA / ECTS points / 5
Type of course / compulsory / Level of course / S1, N1; S2, N2
Semester / Winter/summer / Language of instruction / English
Hours per week / 2 / Hours per semester / 30
Objectives of the course / This course introduces students to the basic concepts, logic, and issues involved in statistical reasoning. Major topics include exploratory data analysis, an introduction to research methods and statistical inference.
The objectives of this course are to give students confidence in manipulating and drawing conclusions from data and provide them with a critical framework for evaluating study designs and results.
Entry requirements / No requirements.
Course contents /
  1. Introduction to statistics – basic terms.
  2. Types of data.
  3. Descriptive statistics.
  4. Estimation.
  5. Hypothesis testing.
  6. One-way analysis of variance.
  7. Analysis of correlationand regression.
  8. Analysis of the dynamics.
  9. Basics ofmultivariateanalysis.

Assessment methods / written exam, attendance, homework after every class and in-class exercises
Recommended readings / Every bookconcerningstatistics (for example STATISTICS Methods and Applications, Thomas Hill, Pawel Lewicki)
Additional information

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