Production Phase

o  ALL - Website – Overall layout & color scheme of posted 3-page website (match BG of package)

§  Size: 1024 by 768 pixels, 72 resolution

§  Design ONE layout to use for all three pages (AI or PS)

Splash/Welcome page
--Slide show or animated attention grabber
-Tell about your company, when & how got started or how you have grown into where you are now
--Add Call to action – user can click to go somewhere or watch ad/commercial / Products page
--Photograph of product(s)
--Add product description(s) / Contact Us page
--Add a Form page for users to contact you
--Add in your company address
Fonts, Colors, Visual Imagery matches “Brand” / Navigation/links are on each page & link to all pages

https://www.frostedflakes.com/

http://www.mountaindew.com/kickstart/

o  All – Choice: Magazine or Newspaper Ad – Overall layout & color scheme match BG of package

Magazine
·  Size: 8 ½ by 11 inches, 300 resolution
o  Single or Double Spread
·  Color, photography, and easy to read
·  Don’t forget product desc & where to get it / Newspaper
·  Size: 5 ¾ by 7.85 or 5 ¾ by 11.888 inches
o  300 resolution
·  B/W or Color, photography, and easy to read
·  Don’t forget product desc & where to get it
Visual Imagery/product - Focal Point 1 / Fonts, Colors, Visual Imagery matches “Brand”
Include a Catch-phrase near Top 1/3 of ad - Focal 2 / Actual Photograph used, that you took
Your Logo & Slogan – Focal 3 / Do you have subheadings? Message throughout?

Magazine Ads

http://smallbusiness.chron.com/advertising-poster-ideas-energy-drinks-10362.html

http://www.hongkiat.com/blog/creative-double-spread-magazine-ads/

Newspaper/Print Ads

https://www.admedic.com/print-ad-samples/

Photography Ads

https://www.pinterest.com/explore/advertising-photography/

Typography Ads

http://www.newstylemedia.com.au/40-examples-of-beautiful-typography-in-magazine-ads

OPTION of a Commercial, Video Game, or Board Game (choose 1)

--Approved Sketches, Scripts, & Storyboards are a MUST

o  Commercial – Explain idea behind your 30-second Filmed commercial or Animated commercial

o  Basically, visually show your product description visually

Logo & slogan present plus Visual Imagery / Sound, picture, and video are of high quality
Audio and/or voice overlay / Approx 25-30-seconds
Has a purpose –promotes slogan, benefits, or taste / Professionally edited

http://www.hongkiat.com/blog/creative-marketing-ad-campaigns/

http://www.halosfun.com/

o  Game (video game in GM) – Explain idea behind your 3-level game

Logo & slogan present plus Visual Imagery / Used animated figures, no real persons
Audio – Sound effects / Overall game is of high quality
Opening page with game directions / 3-levels or more

http://www.halosfun.com/

o  Board Game – Explain idea behind game pieces and how it works

Logo & slogan present plus Visual Imagery / Used cartoon figures, no real persons
Has a purpose & relates to products category, slogan, benefits, or taste / Overall game is of high quality
Game directions / Cards, Dice, or other playing pieces

http://products.lakeshorelearning.com/learning/Vocabulary-Board-Games

http://www.hasbro.com/en-us/brands/monopoly/toys-games

o  ALL – Presentation Board – See teacher Web Page for Details

o  ALL – Present Ad Campaign – See teacher Web Page for Details