CFC APPLICATION FORM FOR

SOCIAL ANALYTICS FOR BUSINESS ENTERPRISES CALL FOR COLLABORATIONPage 1 of 28

CFC PROPOSAL FORM
Project Name : ______
Company Name : ______
Call For Collaboration
(Social Analytics for Business Enterprises)
/ INFOCOMM DEVELOPMENT AUTHORITY OF SINGAPORE
Infocomm Development Authority of Singapore
10 Pasir Panjang Road
#10-01 Mapletree Business City
Singapore 117438
Tel : (65) 6211 0888
Fax : (65) 6659 2404
E-maiI :
Website : www.ida.gov.sg
For IDA Internal Use
Date Received / :
Officer-in-charge / :

Notes to Participating Company/Consortia

  1. Participants may participate in this Call for Collaboration (“CFC”) either as a single company or as a Consortium.
  1. Where the Participant is a single company, the Participant must obtain a copy of this proposal submission form and submit the proposal to IDA with all Parts and Appendices herein (with the exception of Part II) duly completed.
  1. Where the Participant is a Consortium, each member of the Consortium is required to obtain a copy of this CFC Proposal Form. For submission purposes, only one Proposal need be submitted by the Consortium Lead on behalf of all members of the Consortium, duly completed as follows:

i.The Declaration in Part I must be signed by authorized representatives of each and every member in the Consortium.

ii.Parts II, IV and Appendix A, B and C are to be completed and submitted by the Consortium Lead on behalf of the Consortium it is representing.

iii.Every member of the Consortium, including the Consortium Lead, must each complete a copy of Part III and the Consortium Lead shall submit the copies of Part III completed by each member of the Consortium as part of the Proposal.

  1. The Consortium Lead shall be primarily responsible for the submission of the Proposal. In the event that an award of Grant is made to the Consortium in respect of its proposal, the Consortium Lead shall also be primarily responsible for directing and coordinating the implementation of the project and all other matters which are to be performed by the Consortium.

5. For the avoidance of doubt, this CFC Proposal Form shall be read with and shall be subject to the Important Notices as set out in Annex A of the Public Document for the Social Analytics for Business Enterprises CFC.

6. Participants are to submit two (2) hardcopy and one (1) softcopy (in a CD-ROM) of the proposal by 28th June 2013 at 12 p.m. to the following address. All hardcopies and softcopies should be submitted together.

Social Analytics for Business Enterprises

Call for Collaboration

Infocomm Development Authority of Singapore

10 Pasir Panjang Road

#10-01 Mapletree Business City

Singapore 117438

For enquiries on the submission of the proposal, please email:

  • Edwin Liok (Mr)
    Infocomm Development Authority of Singapore
    DID: +65 6211 0300
    Email:
  • William Tjhi (Mr)
    Infocomm Development Authority of Singapore
    DID: +65 6211 1487
    Email:

PART I – DECLARATION

We have read and understood the requirements and notices in the Social Analytics for Business Enterprises Call for Collaboration document issued by IDA on 30th April 2013 and this Proposal is submitted in response thereto. We acknowledge that the submission of this proposal does not impose any obligations or constitute the acceptance of any terms and conditions on the part of IDA. We hereby declare that the information submitted pursuant to this Proposal is accurate, true and complete.

Company/Consortium Lead
______
Name, Designation and Company, Stamp and Date
Signature of Company/
Consortium Lead’s representative
(The signatory should be the Chief Executive Officer, Managing Director or equivalent in the company)
Other Members of Consortium (if applicable)
Note: Please add rows if needed.
______
Name, Designation and Company, Stamp and Date
Signature of Consortium Member’s
representative
(The signatory should be the Chief Executive Officer, Managing Director or equivalent in the company)
______
Name, Designation and Company, Stamp and Date
Signature of Consortium Member’s
representative
(The signatory should be the Chief Executive Officer, Managing Director or equivalent in the company)
______
Name, Designation and Company, Stamp and Date
Signature of Consortium Member’s
representative
(The signatory should be the Chief Executive Officer, Managing Director or equivalent in the company)
______
Name, Designation and Company, Stamp and Date
Signature of Consortium Member’s
representative
(The signatory should be the Chief Executive Officer, Managing Director or equivalent in the company)
______
Name, Designation and Company, Stamp and Date
Signature of Consortium Member’s
representative
(The signatory should be the Chief Executive Officer, Managing Director or equivalent in the company)

PART II – CONSORTIUM INFORMATION

(Not applicable where a Participant is submitting a Proposal as a single company; to be completed and submitted by the Consortium Lead only, on behalf of the Consortium it is representing.)

1. Contact Person for Future Correspondence (Consortium Lead)

Lead Company
Contact Person
Designation
DID / Fax
Mobile No. / Email

2. Consortium Composition

There are two categories of participating companies, Type 1 or Type 2:

Type 1 companies incur costs directly to complete the proposed project. Therefore, they are eligible to claim costs incurred from IDA. However, Type 1 companies are not allowed to charge other Type 1 companies in the consortium for costs incurred in the project.

Type 2 companies charge Type 1 companies in the consortium for provision of products and / or services. Type 2 companies are not eligible to claim costs incurred from IDA.

Company / Role of Company in Consortium / Principal Business Activity / Type
1 / Consortium Lead
2 / Participating Company 1
3 / Participating Company 2
4 / Participating Company 3
5 / Participating Company 4

Note: Please add rows if needed.

PART III – COMPANY INFORMATION

(Where a Participant is a consortium, each member of the consortium, including the consortium lead, is required to complete a copy of Part III and all copies of Part III completed by each member of the consortium shall be submitted by the consortium lead as part of the proposal.)

1. Company Information

Company Name
Mailing Address (if different from registered address)
Telephone / Fax
Country of Incorporation / Corporate
Web Site URL
ACRA Reg. No* / Date of Registration
Paid -up Capital (S$)**

*Please attach a copy of the latest updated ACRA search.

** Please provide certified copies of 3 years of FULL set of the latest audited financial / management report.

Company Registration: (please tick one)

□ Sole Proprietorship

□ Partnership

□ Private Limited (non-exempt limited by shares)

□ Public Limited (limited by shares)

□ Research Institute / Institute of Higher Learning

□ Others (please specify): ______

2. Contact Person for Future Correspondence

Name
Designation
DID / Fax
Mobile No. / Email Address

3. Corporate Relations

Please complete the relevant boxes in the table for the major related companies owned in Singapore and (if applicable) overseas. (corporate share ≥ 20%)

Additional information may be provided in separate attachments.

Parent Company / Company Name & Business Activity & % Share
Substantial Shareholders / 1. Name of Stakeholder / [Country registered / Nationality] / [% Share]
2.
3.
Subsidiaries / Company Name(s) & Business Activity & % Share
Holdings / Company Name(s) & Business Activity & % Share
Alliances / 1. Company Name(s) / Description of Business Activity (& include % share)
2.
3.
Partnerships / 1. Company Name(s) / Description of Business Activity (& include % share)
2.
3.
Joint Ventures / 1. Company Name(s) / Description of Business Activity (& include % share)
2.
3.
Others / 1. Company Name(s) / Description of Business Activity (& include % share)
2.
3.

4. Company Structure

(Please attach organisational chart and operational chart if available)

Total number of full time employees : [ ]

Number of technical personnel : [ ]

Key Management Personnel: (Please attach biography if available):

Name / Designation / Years of Related Experience / Professional/Academic Qualification

5. Other Grants awarded to / Application in process by the Company **

Awarding Organisation / Description of Grants / Awards / S$ / Status (ongoing / completed)

** Please indicate incentives, grants and/or loans awarded to you by Infocomm Development Authority of Singapore (IDA), and/or other government agencies and other financial institutions.

PART IV – PROJECT DETAILS

(Where a Participant is a consortium, Part IV shall be completed and submitted by the consortium lead only, on behalf of the consortium it is representing.)

1. Project Summary

Describe how the Proposal is able to achieve the desired outcome and meet the requirements of the CFC, as well as, provide strong businesses value proposition to businesses in proposed sectors to adopt SA Common Services.

2. Project Name and Category

(i) Name of Project:

(ii) Project Scope:

Clearly indicate in the table below the scope that the Project covers. In the case where the Project falls outside of the prescribed scopes, please briefly describe the project scope in the “Remarks” section of the table.

Project scope / Please indicate with a tick ()
Common Services
  • Social Listening

  • Cross-Channel Analytics

  • Social Engagement

  • Advanced Social Engagement

  • Others

Industry
  • Retail

  • Food and Beverage

  • Tourism/Leisure

  • Others, please specify ______

Remarks

(iii) Project Background

Describe the background and context of the Project, relating it to the current state of the industry and the strategic roles of the Participant. State how each consortium member can contribute to achieving the desired outcome and business value proposition, including company credentials, details of similar deployments of SA Common Services, customer references, and breadth of analytics services deployed and the Sectors.

3. Project Objectives

Describe the specific objectives of the proposed Project and the justification of the choice of sectors, including:

  • Business needs and challenges of the proposed sector;
  • Scope of SA services that will address the business needs of the proposed sector;
  • Potential business value of SA to enterprises in the proposed sector;
  • Potential impact of analytics to the proposed sector as a whole;
  • Assessment of the readiness of enterprises in the proposed sector to adopt SA Common Services including the availability of extensive data for analytics;
  • Estimated demand for SA Common Services for analytics in the proposed sector;
  • Business environment, industry structure, policies and other factors that make the proposed sector amenable to the adoption of SA Common Services.

4. Project Description

Describe how the Project will deliver the scope of the CFC and any unique features.

4.1 Common Services to be Offered

Describe the Common Services and Professional Services to be offered:

  • Social Analytics functions included in the service
  • The mode of service provisioning
  • Usage tiers and pricing
  • Service levels

SA Services for ______sector*
(please state the sector) / SA functions supported
(describe functions supported in each module, e.g. feedback analysis for Social Listening) / Service provisioning
(state usage tier and what is included in the subscription, e.g. dashboard, customisation) / Pricing
(state charging model, usage tier and service levels offered)
Common Services / Social Listening
Cross-Channel analytics
Social Engagement
Professional Services

* please create additional tables if more than one sector is supported

4.2 Common Infrastructure

Provide the following information on the common compute and data management infrastructure:

  • The location and proposed infrastructure for the SA Services (e.g. public cloud, private cloud, managed hosting)
  • Service Levels, including availability and problem resolution response times;
  • The approach to ensuring scalability under peak load conditions and to accommodate projected growth of new data and user base without compromise to service levels;
  • An architecture diagram highlighting the scalability of the configuration, volume of data that can be supported, and number of users that can be supported; and
  • Data recovery (DR) plans and strategies, architecture, implementation approach, test plans and service level agreements in the event of system failure.

4.3 Social Analytics Functions

State the key functional and technological features of the solution, including:

  • Description and objectives, including the business challenges being addressed and relevance to the selected Sector
  • Description of technological components underlying the individual SA services, and how the interplay among them can be related to achieving the goals of the CFC
  • SA techniques used, including the capabilities and constraints of the techniques to model real-world business processes
  • Design considerations concerning scalability, security and privacy management, maintainability and support roadmap (where applicable)
  • How the services leverage Industry-specific Templates to generate insights that are relevant to selected sector
  • Service provisioning, including results generated, output formats, sample reports and how businesses can make use of the results

4.4 Architectural Diagrams

Include any technical architectural diagrams and descriptions of the Project. It should minimally explain in detail how the various SA Service components shown in Figure 1 are orchestrated to serve Users’ business functions. The options for data connectivity as explained in Section 7.3.4 of the SA for Business Enterprises CFC Public Document.

.

The architecture diagram shall highlight the scalability of the configuration, volume of data that can be supported, and number of users that can be supported.

Figure 1. Industry-specific Social Analytics Services Schematic and Components

4.5 Industry-specific Templates

State the proposed roadmap to build Industry-specific Templates for selected sector, which includes the following:

  • Description of templates, their functions and how they can benefit the whole sector
  • Explanations on how the templates are used to complement the Common Services
  • Methods to validate the effectiveness of the templates
  • Ways to justify why the templates should be considered industry specific (not generic nor enterprise specific)

4.6 Professional Services

Provide a list of Professional Services to be offered to Users. Include the following details:

  • Description of the services and their functions
  • Explanation on how the services are related to SA Common Services adoption

4.7 Security

State the proposed security controls that will be implemented in the Common Services to ensure the security, confidentiality and privacy of Users’ data. Describe the proposed controls to ensure that Users subscribing to the Common Services will not be able to access the data of other Users without authorisation.

State security certifications or accreditations (e.g. ISO 27001/27002, COBIT, Cloud Security Alliance, SAS70 or equivalent) that the Participant or its members have attained, or intend to attain.

Describe necessary processes and controls put in place to comply with Singapore’s Personal Data Protection Act. Participants are advised to the website of the Personal Data Protection Commission (http://www.pdpc.gov.sg/) Services include the analysis of personal information (i.e. information that may lead to the identification of individuals),

5. BUSINESS PLAN

5.1 Business Viability

Describe and substantiate the commercial viability and sustainability of the proposed Common Services during and beyond the project period. Proposals with a clear strategy for achieving and delivering a sustainable long-term business model will be considered favourably.

Provide details of a projected 3-year business case excluding the project implementation period, detailing the capital investment and financing plan, as well as the projected revenue streams from the initial and future services, operational costs and profit from on-going operations. Illustrate the contributions from the respective Consortium Members to the Service Provider’s initial and future revenue streams. All assumptions used in the business case projections shall be stated clearly in the Proposal.

5.2 Marketing Plans and Adoption Strategies

Provide a detailed marketing and adoption plan to create the awareness of the SA Common Services, generate sustained usage and achieve the adoption targets stipulated in the CFC.

5.3 Pricing Schedules

Provide a clear pricing overall fee schedule for all proposed Service Offerings including Subscription and Professional Services and Optional Services.

5.4 Critical Success Factors

Describe the factors that may affect the success of the Project and the measures the Consortium intends to take to manage the risk.

5.5 Project Plans and Strategy

Describe the development, implementation and support strategy and plans of the Consortium to ensure scalability to other users and sustainability of the Project within the project period. Describe any plans to export the solutions developed in this Project to other markets and estimate the potential export revenue.

5.6 POST Project Plans and Strategy

Describe the long term implementation plans of the company AFTER the completion of this Project to ensure long-term survivability and sustainability of the content and services developed in this Project. Describe any plans to export the solutions developed in this Project to other markets and estimate the potential export revenue. Please provide the sales revenue forecasts for 3 years after project completion.

6. Project Deliverables and Outcomes

6.1 Project Schedule

Describe ability to meet the required schedule for each of the deliverables as summarised in Table 2. Please include overall proposed project timelines key tasks and activities. State also proposed intermediate deliverables that will contribute to the completion of the milestones and deliverables. Describe strategy to ensure timely delivery.

Table 2. Deliverables Timeline

Milestones / Year 1 / Year 2
Common infrastructure setup /
Social Listening basic, including:
  • Requirement
  • Development
  • Testing
  • Roll out
/
Cross-channel Analytics basic, including:
  • Requirement
  • Development
  • Testing
  • Roll out
/
Social Engagement basic, including:
  • Requirement
  • Development
  • Testing
  • Roll out
/
Advanced modules, fine-tuning and Industry-specific Templates /
Demonstrate business values, including:
  • Submission of Business Impact Evaluation Report
/
Additional Users signed up /

6.2.1. Adoption Targets