Jubilee year with a plus
fischertechnik with sustained growth
Waldachtal-based fischertechnik GmbH enters the jubilee year with a strong plus in sales. 50 years ago, the construction kit was shown for the first time at the Toy Fair. With new ideas and the intelligent integration of computers and mobile devices, the popular and well-established manufacturer is well placed to continue the ingenious story of the building blocks.
Being the winners of the “The Golden Rocking Horse” and TV and cinema advertising in 2014 have helped to strengthen the positive sales development of the past years. With the fischertechnik construction kits and fischer TiP, the company has again shown stronger growth than the average in the industry.
The fischertechnik construction kit PROFI Dynamic XL was the jury’s overall winner 2014 of the toy award “The Golden Rocking Horse”. Readers of the family&co magazine voted the kit for children aged 9 years and older the winner in the category “Play and Engineering”. “We were really pleased about this award. The fact that the children of the jury and the parents in the online ballot gave the kit the majority of votes shows us that technical subjects, attractively pre
sented, can be XL fun”, says Marcus Keller, Managing Director of fischertechnik GmbH.
In 2014 fischertechnik gave sales at the specialised trade outlets an extra boost with TV and cinema promotion and created a total of over 4 million contacts among the target group of kids aged between 6 and 13 years. With successful new products in the last years and with professional support at the PoS, TV and cinema advertising is yet another success feature and incentive for the specialist trade to generate profitable sales with fischertechnik.
Working closely with different specialist retailers, the spots were not only shown by the broadcast station with the biggest range for the target group, but also in over 80 cinemas with the most popular children’s and family films. Direct sales were backed with equally direct references to the nearest specialist retailer.
The successful ball race game will continue in 2015 with the new DYNAMIC line. Besides the bestsellers DYNAMIC and DYNAMIC XL, the range will be enlarged for kids aged 8 and older with the beginner’s kit DYNAMIC M (59.95 Euros/available after March 2015) with new ball race elements and the DYNAMIC Tuning Set (24.95 Euros/available after March 2015). Ideal for the construction kits from the DYNAMIC line, but also compatible with all other fischertechnik construction kits, is the new PLUS
LED Set (24.95 Euros/available after June 2015) with white and coloured LEDs.
The toy fair will also feature fischertechnik’s compact construction kits PROFI Pneumatic Power (49.95 Euros/available after June 2015) and PROFI Solar Power (49.95 Euros/available after June 2015). Excavators, caterpillars and floatable solar boats promise no end of fun for children aged 8 and older. Assembling, switching on, having fun: this is the formula developed for the three new autonomous drive robots of the construction kit ROBOTICS Mini Bots (99.95 Euros/available after June 2015). These compact mini robots take children aged 8 and older on a quest for traces, identifying and dodging obstacles.
“Animal capers” promised for 2015 by fischer TiP: with the theme box in XL (16.95 Euros) with everything about farmyards, children aged 5 and older design their own world. The new compact boxes in practical cartons with integrated display and supplied in S size named Dino, Panda, Horse and Princess will give trade an additional boost.
About fischertechnik GmbH
fischertechnik GmbH is a company of the fischer group of companies based in Waldachtal/Germany. The name fischer not only stands for kits and creative fun articles to make, but is also the market leader in fixing systems, kinematics components for car interiors (fischer Automotive Systems) and for process consulting (fischer Consulting). The family-owned business is managed by Prof. E.h. Senator E.h. mult. Dipl.-Ing. (FH) Klaus Fischer. The fischertechnik division was presented to the public for the first time in 1965, the idea for fischer TiP
evolved in 1998. The construction kits and the creative materials are recommended by scientists and teachers and have over the last years won many awards such as "The Golden Rocking Horse" and "TOP 10 Toy". fischertechnik and fischer TiP promote creativeness, fine motor
skills and spatial sense. Grasping and understanding everyday engineering by playfully designing and programming is fischertechnik's claim. The sustainable production "Made in Germany" meets the highest quality standards.
www.fischer.de www.facebook.com/fischertechnik
www.fischertechnik.de www.twitter.com/fischertechnik
www.fischertip.de www.youtube.com/fischertechnikTV
QR code for fischertechnik: QR code for fischer TiP:
fischertechnik Logo 50 YEARS.jpg
The fischertechnik construction is 50 years old this year. /
fischertechnik DYNAMIC M
Modell.jpg
The successful ball race game will continue with the DYNAMIC line.
fischertechnik PROFI Solar
Power Modell.jpg
The compact PROFI Solar Power construction kit promises no end of fun for children agend 8 and older. /
fischertechnik PROFI Pneumatic Power Modell.jpg
180 parts will make four different playtime models.
fischertechnik ROBOTICS Mini Bots Modell.jpg
The Mini Bots are more than fun – they also arouse the children’s interest in programmable robots by fischertechnik. /
fischer TiP Horse Box S
Modell.jpg
The Horse Box S includes TiPs in purple, pink and skin colour, allowing fancy horses to be made.