FOR IMMEDIATE RELEASE TRACTENBERG & CO.
FEBRUARY 2010 CHRISTINA CALBI FERRARO
JOANNE CHIU SULIT
212.929.7979
BURT’S BEES ASKS YOU TO “FIND YOUR BURT”FOR THE 40THEARTH DAY
This April, Burt’s Bees celebrates 40 years of Earth Day with a nod to none other than their namesake and co-founder, Burt Shavitz. Burt is no newcomer to the green movement. The beard and spirit behind the earth-friendly company participated in the first Earth Day celebrationfour decades ago and has been living lightly on the planet ever since. Burt has brought his love and respect for the natural world into the everyday practices of Burt’s Bees for 25 years, and now he’s encouraging everyone to “Find Their Burt” by discovering the earth-friendly potential ineach of us.
At FindYourBurt.com, guests are invited into Burt’s world and asked to discover for themselves pieces of Burt’s simple, nature-loving persona and practices through an augmented reality experience. An uploaded picture or webcam view of yourself is transformed or “Burtified” according to your eco-motives. Whether it’s recycling the newspaper, refilling a water bottle, or using solar power, the Burt possibilities are endless and so are the ways to love the Earth.
You’ll also learn about the ways Burt’s Bees is finding their Burt. Creating natural products for the whole body is a great start, but doing it without sending any waste to Landfill, that’s much better. They’re also reclaiming water that can be used again in their manufacturing process, saving an estimated 750,000 gallons of water per year. A lifestyle of well-being and sustainability for all is the company’s hope, but they too are on path to the greatest good. It’s a path of learning and being inspired by those who came before, like Burt and those who are leading the way forward, 40 years after the first Earth Day. That’s all of us.
This April, visit FindYourBurt.com to raise your eco-consciousness, find your Burt, andhave some fun in honor of Earth Day. Check out ‘Burtified Live’ for live happenings on Earth Day in NYC.
Burt’s Beeshas been offering distinctive earth-friendly, natural personal care products for 25 years. From a beekeeper’s backyard in Maine to the leading edge of natural, Burt’s Bees knows natural body care solutions from head-to-toe. The company creates products for total skin health that keep The Greater Good™ top of mind. Burt’s Bees has approximately400 employees with products available in the United States and nearly 20 markets worldwide as well as on its website .
FOR MORE INFORMATION OR SAMPLES:
CHRISTINA CALBI FERRARO
JOANNE CHIU SULIT
TRACTENBERG & CO.
212.929.7979