New Photo Directory of Atom Alliance Advisory Council Members

7.22.16

atom Alliance Marketing Brief

New photo directory of atom Alliance Advisory Council members

atom Advisory Council Members - July 2016

To ignite powerful change, atom Advisors share their healthcare stories, opinions and experiences with atom Alliance staff and healthcare providers. Advisors are important to the Alliance’s initiatives to improve health and healthcare. They work with their family, friends and neighbors so that everyone better understands how to manage their care and stay healthy. Advisors can be a person with Medicare or a caregiver.

Sign up for Providers.Exchange and get the conversations started

MarCom has made some changes and PE 2.0 is ready for atom team members to explore. Visit and sign up! Let us know what you think and how you think your providers can use it.

Social Media Update (If you don’t already, LIKE, FOLLOW and PIN atom Alliance today!)

Twitter –

• 173 Followers (up 5)

Facebook –

• 119 Likes (up 4)

LinkedIn –

• 452 Connections (up 30)

Pinterest –

• 101 Followers (no change)

Success Story on Nursing Home Antipsychotic Use Reduction

Read it here! Shout out to the Tennessee C2 team for helping MarCom connect with Stephanie Sauer in McMinnville. She gave us a fantastic story about how she used Consistent Assignment in her nursing home to reduce the use of antipsychotic medications and improve the care her residents were receiving.

Have a great story like this one to share? Send us an email at .

General Web Updates:
News: / Medicare Announces Participants for a New initiative to Prevent Heart Attacks and Strokes
$42 Billion Saved in Medicare and Medicaid Primarily Through Prevention
CY 2017 OPPS/ASC PPS Proposed Rule On Display, Hospital VBP Program Proposal
Medicare Proposes Substantial Improvements to Paying for Care Coordination and Planning, Primary Care, and Mental Health in Doctor Payment Rule
eBlasts: / Last Chance to Register! July 20 Webinar | Meaningful Use and MIPS
On-Demand Learning Opportunities Available at atomAlliance.org

INITIATIVES

B1. Cardiac

eBlasts: / Webinar Aug. 17 | The Guideline Advantage

B2. Diabetes

powerUp!
Materials: / IN - DSME Class Flyer
Clinical Outcomes Form PRE
Clinical Outcomes Form POST
eBlasts: / Register Today! | July 27 Webinar: Strategies for Managing Diabetes and Co-Morbid Depression in Primary Care

B4. Meaningful Use

eBlasts: / On-Demand Learning | Electronic Clinical Quality Measures for Hospitals: What You Need to Know

C1. HAI

eBlasts: / On-Demand Learning | VAE Reduction and Reporting
Beyond CDI Basic Prevention Strategies Webinar Series
Session 5: Antibiotic Stewardship

C2. HAC

Web Updates:
Blogs: / More Than a Number
eBlasts: / DEADLINE AUG 5! atom Alliance Storyboard Submissions

C3. Care Coordination

Web Updates:
Resources: / Zone Tool Total Knee Replacement 7.7.16
Zone Tool Total Hip Replacement 7.7.16

D1. PQRS

powerUp!
Materials: / Medicare Access and CHIP Reauthorization Act of 2015 – MACRA PowerPoint Presentation
Medicare Access and CHIP Reauthorization Act of 2015 (MACRA) PowerPoint Presentation
eBlasts: / On-Demand Learning | PQRS in the Ambulatory Surgery Center Setting

G1. Behavioral Health:

Web Updates:
Blogs: / Everyone Deserves Help: July is National Minority Mental Health Awareness Month

atom Website — June 2016

In our attempt to be more transparent and provide you with information that can help you understand consumer usage of our services and resources, we’re including a monthly Web status on items that can assist you when thinking about Web capabilities.

NOTE: Normally traffic to the atom Website has been heavily driven by direct or organic sources. Direct meaning links from emails or bookmarked URLs within the site. Organic defines as a URL search for atom Alliance or a topic. Entrances from referral sources (such as partner sites and/or social media) have been minimal.

In June, 58 percent of the traffic was generated through direct links from social media and eblasts.

Total Number of Visitors / 2,216 / Top Pages Viewed / #Views
New Visitors / 1,662 / atom Home page / 2,633
Returning Visitors / 554 / /webinars/on-demand-webinars / 725
/webinars/upcoming-webnars/ / 397
Highest Web Traffic Dates / #Users / /19026-2/ (Task G1 Feature Story) / 345
06/07/16 / 339 / /calendar/ / 265
06/30/16 / 193 / /leading-sustaining-systemic-change-collaborative/ / 244
06/14/16 / 152 / /resource-library/ / 236
/webinars/on-demand-webinars/understand-new-proposed-quality-payment-program/ / 223
/webinars/on-demand-webinars/enhancing-patient-engagement / 170
Top Cities by Visitors / #Visitors / Entry pages from links in eblast or bookmarks / Entrances
Unknown / 163 / atom Home page / 1,043
Nashville / 117 / /18026-2/ (Task G1 Success Story) / 141
Owings Mill / 91 / /webinars/on-demand-webinars/ / 137
Memphis, TN / 62 / /leading-sustaining-systemic-change-coll… / 65
Indianapolis, IN / 57 / /webinars/on-demand-webinars/understand new-proposed-quality-payment-program / 64
Louisville, KY / 34 / /download/c-difficile-update-report/ / 50
New York, NY / 26 / /merged-alliance-all-state-regional-webinar_l-tefera/ / 50
Jackson, MS / 24 / /atom-alliance-launches-diabetes-educationin-alabama / 46
Ashburn, VA / 23 / /fiscal-year-fy-2016-results-for-the-cms-hospital-acquired-conditions-hac-reduction-program / 43
Chicago, IL / 21

Download Material Trend for Contract Year 1 vs. Year 2

The tools and resources continue to be accessed each month by our audience. May had the highest number of downloads than any month previously since the start of the 11SoW.

Monthly Trend / Year 1 / Year 2 / Top 10 Downloads for April / # of times
August / 70 / 2678 / c.difficile Update Report / 49
September / 688 / 2702 / VAE Surveillance Quick Ref. 2016 / 41
October / 428 / 2107 / Calendar Year 2016 ECQMs Submission Information / 37
November / 940 / 1776 / How to Use the CMS Hand in Hand Tool for Dementia Care / 23
December / 1128 / 2154 / QAPI Companion Guide / 22
January / 871 / 1841 / RCA Process / 22
February / 1466 / 2736 / IQR HER Analysis Process / 22
March / 1275 / 2538 / Care Coordination Fact Sheet / 21
April / 1348 / 2267 / MACRA PPT / 21
May / 2333 / 2919 / Readmission RCA Tool SNF / 19
June / 1600 / 2078 / EDC- Fact Sheet / 19
July / 1932
Year End Total / 14,079 / 25,796

Constant Contact Communication

During June, atom Alliance sent out 58 e-blasts resulting in 113,723 ‘touch points’ with an average open rate of 20 percent and average bounce rate of 11 percent. Compared to others in the healthcare industry, our open rates were 2 percent below that national average and .5 percent above the national average for bounce rates.

How can we improve this? Each time a list is upload to Constant Contact from SmartSheet, a bounce and Opt Out list is generated. To make our rates improve, these email addresses need to be reviewed, updated and/or removed from SmartSheet. Otherwise, our rates will decline on average without clean-up.

atom Alliance eNews Trend

July’s eNews results are lower than June’s but on par with previous months.

Sent (# of Subscribers) / Opens / Clicks
Month / 2015 / 2016 / 2015 / 2016 / 2015 / 2016
January / 3518 / 0 / 553 / 0 / 87 / 0
February / 0 / 17635 / 0 / 1942 / 0 / 258
March / 3583 / 17414 / 715 / 1817 / 128 / 336
April / 3856 / 19036 / 781 / 2201 / 157 / 334
May / 4618 / 16059 / 928 / 1983 / 159 / 280
June / 5049 / 16535 / 1026 / 2159 / 187 / 417
July / 6507 / 17050 / 1283 / 1979 / 212 / 274
August / 6806 / — / 1249 / — / 206 / —
September / 6693 / — / 1278 / — / 121 / —
October / 6732 / — / 1074 / — / 153 / —
November / 7045 / — / 1062 / — / 148 / —
December / 7333 / — / 978 / — / 137 / —

On-Demand Learning

A rolling weekly report is provided as a general FYI on how the ODL is being used. Reports for each of the ODLs will be available monthly and posted to SmartSheet to the appropriate project area allowing teams to download for reporting needs. MarCom is reviewing the atom site to transfer existing Webinars to this format. If you have a particular Webinar, podcast or video you would like to include in the ODL area, please contact your MarCom POC.

The ODL page continues to get attention from our users and the numbers of participants reflect that interest. June’s participation increased 51 percent from the prior month (May 80 participants/June 124 participants).

The top ODLs overall are:

• Understanding the New Proposed QPP
• Welcome to Medicare
• Consequences of High BP
• Enhancing Patient Engagement
• QuILTTS CA: Session 1
• LSSCC Learning Session 4

Here are the current participation numbers for the Webinars and podcasts posted:

ODL / Feb. / Mar. / Apr. / May / June / As of July 22
The Effects of Smoking on Your Patients' Heart Health / 0 / 2 / 5 / 1 / 0 / 0
QRUR Boot Camp I / 0 / 2 / 2 / 1 / 2 / 1
QRUR Boot Camp II / 0 / 4 / 1 / 1 / 0 / 1
QRUR Boot Camp III / 1 / 0 / 0 / 1 / 1
PQRS is a 4-Letter Word Podcast Pt. 1 / 1 / 7 / 14 / 1 / 3 / 0
PQRS is a 4-Letter Word Podcast Pt. 2 / 0 / 0 / 0 / 4 / 2 / 1
Patients as Partners | How To Discuss Medications / 6 / 11 / 6 / 3 / 1 / 1
CDC Best Practices to Improve Your Healthcare
Personnel Vaccination Rates / 0 / 8 / 4 / 0 / 1 / 0
National HHQI Cardo LAN Kick-off Event / 0 / 0 / 0 / 0 / 0 / 0
Home Health and atom Alliance | Improving Cardiac Health / 0 / 0 / 0 / 0 / 0 / 0
PQRS Boot Camp I | Overview and How to Obtain the Report / 0 / 0 / 0 / 0 / 0 / 0
PQRS Boot Camp III | How to Use the Information in the QRUR / 0 / 0 / 0 / 0 / 0 / 0
The Role of Therapists in Cardiovascular Care / 0 / 0 / 0 / 0 / 0 / 0
Improving Population Health | High Blood Pressure Treatment Algorithm / 0 / 0 / 3 / 0 / 2 / 0
Support for Your Patients | Connecting People Living
with Heart Disease and Stroke / 0 / 0 / 8 / 0 / 1
SL1: Introduction to Dementia Care and QAPI / 0 / 1 / 17 / 10 / 3 / 2
SL2: Understanding Dementia / 0 / 0 / 2 / 1 / 1 / 0
LS3: Psycho-pharmacology in the LTC setting / 0 / 1 / 0 / 2 / 0 / 0
LS4: Principles of Non-Pharmacologic Management / 0 / 0 / 1 / 0 / 0 / 0
LS5: The Implementation of Behavioral Care / 0 / 0 / 0 / 1 / 1 / 0
LS6: Addressing Barriers to Change / 0 / 0 / 1 / 0 / 0 / 0
Meeting Quality Measures for Tobacco Treatment / 0 / 4 / 6 / 0 / 0 / 0
Debunking the Flu Myths and Why Get Immunized / 0 / 0 / 0 / 3
Enhancing Patient Engagement / 0 / 0 / 0 / 2 / 9 / 4
Immunization: Myths, Reasons and Guidelines for
Adult Immunizations / 0 / 0 / 0 / 4 / 0 / 2
Session 1 | Beyond CDI Basic Prevention Strategies: Reaching across the Continuum of Care to Decrease CDI / 0 / 0 / 10 / 10 / 2 / 0
Session 2 | Beyond CDI Basic Prevention Strategies: Reaching across the Continuum of Care to Decrease CDI / 0 / 0 / 0 / 11 / 3 / 0
Session 3 | Beyond CDI Basic Prevention Strategies / 0 / 0 / 0 / 11 / 2 / 0
QuILTTS Consistent Assignment Kick-off / 0 / 0 / 1 / 12 / 4 / 3
QuILTTS Consistent Assignment: Session 1 / 0 / 0 / 0 / 0 / 9 / 0
QuILTTS Consistent Assignment: Session 2 / 0 / 0 / 0 / 0 / 7 / 6
Consequences of High Blood Pressure / 0 / 0 / 0 / 1 / 10
Feeding Assistance Training | Introduction / 0 / 0 / 0 / 1 / 5 / 0
Feeding Assistance Training | Session 1 / 0 / 0 / 0 / 0 / 0 / 1
Feeding Assistance Training | Session 2 / 0 / 0 / 0 / 0 / 0 / 3
Feeding Assistance Training | Session 3 / 0 / 0 / 0 / 0 / 0 / 1
Feeding Assistance Training | Session 4 / 0 / 0 / 0 / 0 / 0 / 2
LSSCC Learning Session 4 / 0 / 0 / 0 / 0 / 9 / 2
Part 1: Why Conversations Matter / 0 / 0 / 0 / 0 / 1 / 0
Part 2: Initiating Advance Care Planning Conversations / 0 / 0 / 0 / 0 / 0 / 0
Part 3: Documenting Discussions / 0 / 0 / 0 / 0 / 0 / 0
eCQMs for Hospitals / 0 / 0 / 0 / 0 / 0 / 4
Leveraging QAPI for QI Initiatives / 0 / 0 / 0 / 0 / 1 / 1
More Than A Number | Podcast / 0 / 0 / 0 / 0 / 0 / 2
NHSN Enrollment / 0 / 0 / 0 / 0 / 0 / 15
PQRS in the ASC Setting / 0 / 0 / 0 / 0 / 0 / 4
Understanding the New Proposed QPP / 0 / 0 / 0 / 0 / 32 / 5
VAE LAN Event Webinar / 0 / 0 / 0 / 0 / 3 / 1
VAE Reducation and Reporting / 0 / 0 / 0 / 0 / 0 / 15
Welcome to Medicare / 0 / 0 / 0 / 0 / 10 / 4
Monthly Total / 7 / 41 / 81 / 80 / 124 / 83