New Educational/Professional Product Proposal

New Educational/Professional Product Proposal

For the purposes of this form, a ‘product’ is considered to be a course, conference, meeting, book, electronic product, eLearning product or any combination of these. The completed proposal form will be submitted to the Education Quality Assurance Committee for consideration. Please provide a comprehensive overview (Section 3) to assist the Committee in making a decision.

This form is split into two sections:

·  Section A is designed to be completed by the product proposer.

·  Section B is designed to be completed by RCOG staff.

Section A: to be completed by the product proposer
1. Product and contact details
Product title:
Product proposer:
Telephone: / Email:
Date of submission to EQAC:
2. Product proposer(s) details
For all initial proposals please attached a brief paragraph about your clinical background, including details of any previous work or publications in this area and any declaration of interests
3. Summary overview of product
You must address all these points in order:
(a) educational or professional objectives;
(b) background, rationale and detailed product description including how the product will ultimately benefit women’s health (note: a product may be purely educational, e.g. related to exam or assessment and that therefore the impact on women’s health may be indirect);
(c) the lifetime of the product and how quality will be assured over this period (see also 7. in Section B below);
(d) any distinguishing features the product will have over its competitors;
(e) any risks associated with the product (e.g. is the audience size quite small, or do you know of any competing products currently in development?);
4. Content
Please tick the appropriate boxes which relate to subject areas and/or the areas of the curriculum which the product will support
Content type: / Educational level / Professional
Core curriculum / Clinical practice/CPD
ATSM / Scientific
Academic / Research
Subspecialty / Training
Other (please specify):
Patients
Product aimed at patients/members of the public
Subject area(s):
Acute gynaecology / Medical education
Antenatal care / Menopause
Basic clinical skills / Paediatric and adolescent gynaecology
Clinical governance / Postoperative care
Colposcopy / Postpartum and neonatal problems
Early pregnancy / Professional development
Ethics and law / Research
Fetal medicine / Sexual and reproductive health
Gynaecological oncology / Subfertility
General gynaecology / Surgery
Hysteroscopy / Teaching, appraisal and assessment
Labour and delivery / Ultrasound
Laparoscopy / Urogynaecology pelvic floor problems
Maternal medicine / Women’s health
4.1. Have you discussed your proposal with any relevant RCOG committees or specialist societies?
Yes / No
4.2. If the answer is yes, please give details of the committee or specialist societies where the proposal was discussed and describe the outcome of your discussion.
4.3. Is the content covered in any other RCOG products that you are aware of?
RCOG course or conference / RCOG–Cambridge University Press book
StratOG tutorial / Other eLearning material
Other (please specify):
5. Audience
Audience types: / O&G / Multiprofessional
Obstetricians / GPs
Gynaecologists / Midwives
O&G trainees (ST1–3) / Radiologists
O&G trainees (ST4–5) / Sonographers
O&G trainees (ST6–7) / Medical students
SAS doctors / Members of the public
Neonatologists / Nurses
Obstetric anaesthetists / (please specify type of nurse below)
Other (please specify below)
Anticipated audience size:
Global reach of product:
Worldwide / Africa
Rest of Europe / Asia
Americas / Australasia
Middle East
6. Product type and development
Suggested product types:
Book / Course (workshop-based)
Conference (lecture-based only) / Web-based product
Conference (lecture/workshop-based) / Lectures
Course (practical skills based) / Printed book
Abstracts / Practical demonstration workshops
Application for iPhone/mobile / Rotational workshops
CD-ROM / Special interest workshops
eBook / Webinar
Interactive e-book / eLearning tutorial
Other (please specify below) / eLearning module
6.1 When do you propose to launch the product and how long would it take to develop it?
6.2 What existing competitor products are there and who produces them?
Please highlight any products that are open source or free to access, and how these might be integrated into your proposed product. Include names, organising bodies and dates, where appropriate.
6.3 Why is this product going to be different and better than what is in the market already?
6.4. Why do you think this format is the most effective way of delivering this product?
Give details of any accompanying product that you think would be beneficial (e.g. a course manual for a training course; an interactive electronic version of a book; a CD-ROM to accompany a book or course)
7. Communicationand promotions
7.1. Give details of any relevant colleges/organisations for partnership, endorsement and/or accreditation
7.2. Give details of possible marketing opportunities to relevant specialist groups/societies, journals, publications, websites, national and international reports or events
8. Financial opportunities
Give details of any funding opportunities (e.g. sponsorship, advertising and exhibition sales opportunities. Please include the organisation name(s) and contact details)

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Section B: to be completed by RCOG staff lead
1. Product category (primary or secondary – see QAF section 3)
2. Who will be the RCOG staff lead (individual or directorate)?
3. Which other directorates need to be involved to support the development and maintenance of the product?
4. How does the proposed product fit in with the RCOG’s strategic objectives and any relevant directorate/team strategic objectives?
5. Is any market research needed, or does the College have sufficient market insight already?
6. Do you have any comments on the proposed timescale for development and launch? Please include a suggested timeline for development
7. How will this product be quality assured?
You should include details of: (a) input from the product’s primary audience as part of product development; (b) peer review of initial content; (c) proposed review timescale to ensure continued appropriateness of product content and format; and (d) evaluation of product success – see also Part 3. in Section A (above).
8. What resources are needed for both the initial development of the product and the ongoing maintenance of the product throughout its lifespan?
9. What are the potential challenges and barriers to implementation?
10. Would the RCOG need or want to charge a fee for this product or would the College consider offering this product free of charge or as a membership benefit? What price would you suggest?
11. How would the development of the product be funded (from your existing revenue budget, the existing capital budget, by applying for restricted funds, by requesting out of budget expenditure from F&GP)?
12. Please comment on the suggested relevant colleges/organisations for partnership, endorsement and/or accreditation
13. Please comment on the suggested possible marketing opportunities to specialist groups/societies, journals, publications, websites, national and international reports or events
14. Please comment on the suggested any funding opportunities (e.g. sponsorship, advertising and exhibition sales opportunities Please include the organisation name(s) and contact details where known)

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