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AProposalfor:

[Title]

[Subtitle]

By[YourName]
[Title, Degree, Position/Employer]

Optional:

Forward by [Name}

First in a series of [#] of books [NAL1]

Name[NAL2]

Street Address

City, State, Zip Code

PhoneNumber(s)

Website Address and/or Blog

Emailaddress

Social Media Addresses

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Table ofContents[NAL3]

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Overviewpage#

Marketspage#

AbouttheAuthorpage#

Author’sPlatformpage#

MissionStatementpage#

Spin-offspage#

Promotionpage#

CompetingBookspage#

ComplementaryBookspage#

The Outlinepage#

ListofChapterspage#

ChapterSummariespage#

Forewordpage#

SampleChapterspage#

Chapter Xpage#

Chapter XXpage#

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TitleofBook

Subtitle

Lead[NAL4]/Anecdote/Introductoryinformationthatcatchessomeone’sattention.(1-3 paragraphs).

Pitchincludingtitle,subtitle,in lessthan50words (title isn’t included in word count).Sentenceincludingnumberof estimatedor actual lengthof yourbookincludingdetailssuchasillustrationsandbackmatter(consisting ofglossary,bibliography,etc.).

Summary of book in 1-3 paragraphs. You might include other books or authors upon which you have modeled your project.

Benefits – sentence lead in and bulleted list.

Features – sentence or two lead in and bulleted list or explanation. (optional)

Information on a self-published edition. (optional)

Whenyoucandeliverthemanuscript:Theauthorcandeliverthemanuscript in___months.

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Markets[NAL5]

[Titleofbook]willbeaimedatthe ______and ______markets[NAL6]. It will be placed in the ______category[NAL7].

The______Market

Describemarket.Ifithassegments,breakthesedownwithbullets.

The______Market

Describemarket.Ifithassegments,breakthesedownwithbullets.

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AbouttheAuthor

One-page biowritteninthirdperson.Includeaprofessionallytakenphotoatthetop. Start with the most important information and work down from there. Include testimonials, credentials, expertise, and relevant links.

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Mission Statement

Oneparagraphexplainingwhyyoumustwritethisbook.

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Author’s Platform[NAL8]

PresentationsScheduledfor2011-2012

Indiscussionswith[Organization’sName]tospeakMonthyear.

WorkshopLeader,“TitleofWorkshop,”[OrganizationName],City,State,Month year.

TeleseminarPresenter,“TitleofTeleseminar,”1freeintroductorysessionand5paid sessionspromotedthroughJanuarypodcastwith[Organization’sName],beginningin MonthandrunningthroughMonth2011.

FeaturedSpeaker,“NameofTalk,”[Organization’sName],City,State,DateYear.

PresenterandWorkshopLeader,“TitleofWorkshop”(3-dayclass),[Organization’sName],City,State,MonthYear.

PastPresentations[NAL9]

WorkshopLeader,“WorkshopTitle,”[TitleofConference],[Organization’sName], City,State,MonthYear.

FeaturedSpeaker,“NameofTalk,”[Organization’sName],City,State,MonthYear.

PresenterandWorkshopLeader,“TitleofWorkshop”(3-dayclass),[Organization’sName],City,State,MonthYear.

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Television,RadioandInternetRadio/PodcastAppearancesScheduledfor2009-2010

RegularFeaturedGuest,RadioShowName,[RadioStation],City,State.

FeaturedGuest,“Subject,”RadioShowName,[RadioStation],City,State,Month

Year.

Television,RadioandInternetRadio/PodcastAppearances

RegularFeaturedGuest,ShowTitle,MonthYear.

FeaturedGuest,“Subject,”“TitleofShow”withhost, website,Month Year.

GuestAppearance,“TitleofShow”withHost, website,MonthYear

PrintInterviews

ExpertSource,featurearticleon[subject],[publication],Date. link

RecentlyPublishedArticles

“Title,”Publication,Monthyear. link

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Awards

x

Social Media

uniquevisitorstowebsite

uniquevisitorstoblog

number of likes on FB page

numberoffriendsonFB profile

numberoftweepleonTwitter

numberofconnectionsonLinkedIn

numberofpeopleonmailinglist

Additional Platform Elements

memberoforganization(s)

etc.

Spin-offs[NAL10]

Theauthorwillfollowthisbookwith_morebooks on topicstouchedon or relatedto [the title of your book].

•X

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Promotion

Pre-PublicationPromotionPlan[NAL11]

Theauthorwill/has:

joined Pleaseaskmeabout this—great for nonfiction writers.(Save$100withthislink:

Set up…
Created…

Post-PublicationPromotionPlan[NAL12]

Theauthorwill[NAL13]:

purchaseathree-to-sixmonthadvertisementwithRadio-TVInterviewReportand/orBestGuestDigesttogeneratetelevisionandradiointerviews relatedto[titleofyourbook].

employtheservicesofapublicistorPRagency,suchasAnnie JenningsPRorPlannedTelevisionArts,tohelpherobtaintelevisionandradio interviews.

usetheservicesofPRWeb.comduringthefirstthreemonthsafterthe book’sreleasetoblastoutseveralpressreleasesabout[titleofbook].

setupapublicitytourinthefollowingmajormarkets:

New York City[NAL14]
X
X

sendpresskitstolocalmediainthecitieswheresheisscheduledto speakorhireapublicityfirmtodosoforher.

The author will giveaminimumof talksperyearinlocationsaroundthecountry and peryearlocally.

pursuespeakingengagementsbysendingoutlettersand/orspeaker’s kitsweekly.

sellaminimumof booksperyearbyofferingthematallher lectures,talks,seminars,andworkshopsaswellasonherwebsite.

avirtualbooktour.

blastoutinformationusingsocialnetworkingalreadysetinplaceonFacebook,Twitter,andLinkedIn.

offercolumns,essaysandarticlestoe-zinesandprintpublicationsin exchangeforapromotionalbio.

contactthefollowingopinion-makersforbookendorsements:[NAL15]

1. x

2. x

3. x

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Theauthor’spromotionalandpublicityeffortswillbecoordinatedwiththoseof thepublisher.

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Competing[NAL16]Books

Thefollowingtwobooksareclosestinsubjectmatterand,therefore,representthe mostdirectcompetitionto[Titleofbook]:

1.Title,Subtitle,byAuthor(Publisher,copyrightyear,#pages,paperbackor hardcover,$price).Twoincompletesentencesjoinedbyasemicolon;firstone sayswhatispositiveaboutthebookandthesecondonesayswhatisnegative aboutthebook.

Concludewithaparagraphcomparingthesebookstoyourbookoryouasanauthorto theseauthors or both.

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Complementary Books

Readerspurchasingthefollowingtitlesmightalsopurchase[titleofyourbook]:

1. Title,Subtitle,byAuthor(Publisher,copyrightyear,#pages,paperbackor hardcover,$price).

2. Title,Subtitle,byAuthor(Publisher,copyrightyear,#pages,paperbackor hardcover,$price).

3. Title,Subtitle,byAuthor(Publisher,copyrightyear,#pages,paperbackor hardcover,$price).

4. Title,Subtitle,byAuthor(Publisher,copyrightyear,#pages,paperbackor hardcover,$price).

5. Title,Subtitle,byAuthor(Publisher,copyrightyear,#pages,paperbackor hardcover,$price).

Includeaparagraphthatcomparesyourbooktothesebooksoryouasanauthor totheseauthors.

List of Chapters[NAL17]

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Introductionpage #[NAL18]

Chapter 1page #

Chapter 2page #

Chapter 3page #

Chapter 4page #

Chapter 5page #

Chapter 6page #

Chapter 7page #

Chapter 8page #

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Chapter 9page #

Chapter 10page #

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Chapter Summaries

Introduction 4pages

Eachchapterissummarizedinthefuturetense(Thischapterwill…).Trytouseactiveverbs,avoidsaying“this chapter”toooften.Becreative,andhighlightthemostimportantaspectsofthechapter.

Chapter 1 – Title10 pages

The trend these days is to keep summaries short—a paragraph, two at most.

Name/Book TitlePage 1

Sample Chapters

Pickyourbesttwoorthreechapters—theonesthathighlight thebook's benefits oruniquefeatures and information. Youneed to include about25-30pagesofmanuscript.

Also include your foreword, if you have one.

[NAL1]You can title the series.

[NAL2]This is information for your literary agent—unless you are submitting unagented.

[NAL3]Thisisthe Table of Contents fortheproposal,notforyourbook.

[NAL4]This section used to be called the Introduction. That terminology seems to have been dropped for Overview, which was part of the Introduction. It’s a summary of your whole book idea. If you can weave in your expertise or platform—if it is impressive or will help sell the book, information on the need for this book in the market or category, great, but remember that you have just two pages. And these other issues will be discussed later in the proposal. It’s most important to get across your idea in a compelling manner and show the benefit to the reader.

[NAL5]Generalstatementaboutmarkets—large groups who will buy your book. Use statistics. to describe the size of the market.

[NAL6]Titleyourmarket. Ex:TheSpiritualMarket,TheBusiness Market,TheDog-Lovers Market

[NAL7]Business, Fantasy, Self-Help, etc.

[NAL8]Your pre-promotional efforts to create expert status, get known in your niche or create a fan base. This is a list in descending order of importance of everything you’ve done to date to increase your visibility and create a built-in readership for your book in your target market.

[NAL9]If you have many presentations, you can summarize this section and mention the size of audiences, number of talks per month, etc.

[NAL10]Include a book title, subtitle and pitch for each follow-up book you will write on a subject related to this book or the titles of your series.

[NAL11]Only include this section if you plan to do something different than your platform efforts or special as a pre-book-release launch activity.

[NAL12]You don’t need this subhead if you don’t have pre-publication promotional activities.

[NAL13]The following are sample ideas. Begin with the most impressive ideas you can think of for book both online and off-line promotion of your book.

[NAL14]As an example…These should be places that are either places you can easily get to or that have large concentrations of people in your market.

[NAL15]Include 5-10 names, but these should be realistic—people you know or can actually reach.

[NAL16]Includeuptofivebookswiththebest-sellingbooksfirstorbydateofpublication.

[NAL17]This is the Table of Contents (TOC) for your actual book.

[NAL18]These are the page numbers that correspond with your chapter summaries in the actual book proposal.