Nacechapter Websitesareessentialcommunicationtoolsservingtwomainpurposes to Informandto

NACEchapter websitesareessentialcommunicationtoolsservingtwomainpurposes– to informandto promote.Chapterwebsitesinformchaptermembers,potentialmembers,andothersinterestedincateringandeventsaboutlocalactivities,thevalueofNACEmembership,products,andservicesandencourageparticipationinthechapter.

Chapter websitesareareflectionon thechapter andNACE.InordertoensureconsistentmessagingaboutNACE’smissiontoadvance thecateringand eventsindustryand itsprofessionals,your roleinmaintaininganaccurateanduser-friendlysiteisanimportantone.

GuidelinesforCreatingandMaintainingaWebPresence

Chaptersareencouraged tocreateandmanagetheir ownwebsitesindependently.Thefollowingconceptsarebasicsofwebsiteownershipandmanagement.

1.Domain:Inorder toownandmanageyourownwebsite,you musthave adomainname.Domainnamesareusedin URLstoidentifyparticularWebpages.Forexample,intheURLthedomainnameisnace.net.ThedomainnameshouldincludebothNACEandthechaptername,for examplebaltimorenace.net.

2.Hosting:Hostingmakesawebsiteaccessibleontheinternetbyprovidingspaceon aserverforthewebsiteto storeitsdata,andbyprovidinginternetconnectivity.Chaptersmayusepaidorunpaidthird-partywebhostingservices,providedthattheserviceallowsChaptersto owntheirdomainnames.ManychaptersusetheservicesofStarChapter.Otherhostingplatformsincludewix.comorweebly.com

3. ContentManagementSystem(CMS):This isthe“backend”ofyour website.TheCMS allowsyoutopublish,edit,andmodifycontent.YouhavetohaveaCMS softwareinplacetorunyour website.ThereareseveralchaptersthatuseStarChapterbuttherearesimpleandlowcostsolutionsoutthere.Manytimes,yourhostingcompanywillprovideaCMS.

4.Websitemanagement:Chapters electingto hostanindividualwebsiteareexpected to develop,maintain,andregularlyupdatethe sites.Outofdatewebsites canpreventprofessionalsfromengaginginyourchapter activitiesandreflectpoorlyon theorganization.

5.Webmasterrole:Designatingaprimarycontactpersonresponsibleformaintainingthewebsiteandhandlingrelatedcorrespondencecanhelpwith collaboration betweenyour chapter,otherchapterleaders,andNACEnational.WebmastersshouldcheckinregularlywithNACEheadquarterstoensurenewmaterial,eventinformation,andgeneralupdates can beaddedtoChapterwebsitesinatimelymanner. Anylogininformation tohostinganddomainplatformshouldbesharewillallonyourchapterboardfor successfulsuccessionofthis position.

GuidelinesforChapterWebsiteContent

RequiredHomepageContent

Werequestthatevery chapter websitecontainthefollowinginformation,andthisinformationshouldbeeasilylocatedonthehomepageandbeconsistentlyupdatedinatimelymanner:

1.OfficialNACElogoorChapterlogo

2.LinktoNACEhomepage

3.LinktotheNACEmembershipapplicationpage

4.LinktoNACE’seducationpage

5.LinktotheCPCEcertificationprogram

6.Updated contactinformationfor:

a.Chapterofficers(president,president-elect,past-president,secretary,treasurer)

b.Chapterwebmaster

c.Otherchapterleadershippositions(membershipliaison,conferencechair, etc.)

7.Adisclaimertotheeffectthatthespecificcontentpostedisunder the controlofthelocalchapter andistheresponsibilityofthatchapter,notofthenationalorganization.

ExpandedContentIdeas

Youmaychoosetoincludeotherinformationonyourwebsitethatyoudeemrelevantoraservicetomembersandtheeventandcateringcommunityinyourarea. Somecommonusesinclude:

1.Memberhighlights:Sharetheaccomplishmentsofindividualchaptermembers,i.e.,chaptermemberswho willbespeaking,orchaptermemberswhohavereceivedanaward relatedto theindustry.

2.Jobpostings:Youcanutilizeyourwebsitesforjobpostingsforafeeorforfree,for membersonlyoropentothepublic.Werecommendaccessto jobopenings(viathewebsiteoranyotherchaptercommunications)beexclusivetochaptermembers.

3.Externallinks:Youmaywantto linktootherorganizationsandresources.Youmay alsoextendpermissiontootherstolinktochapterwebsites,aslongasthesitesyouarelinkingcontainmaterialconsistentwithNACE’smission.Alllinksshouldalsobeup-to-dateandnotleadtooutdatedpagesor errormessages.

4.Socialnetworkingsites:WeencourageyoutocontainlinkstorespectiveNACEchaptersocialmediapagestopromotediscussionandengagementbetweenchaptermembers.

5.Advertising:Yourchapter maydisplayadvertisingthatisofinteresttocateringandeventprofessionalsasa revenuegeneratingtoolforthechapter.Appropriateaccountingproceduresandtaxconsiderationsmustbeinplaceinorderto pursueadvertisingasanoptionon the website.

Reviewingupdatingwebsites

Chapter websitesmaybereviewedfrom timeto timebyNACEstafforvolunteers.Weaskthatyou respondpromptlytoanyrequeststochangechapterwebsitecontentthatdoesnotalignwith theexpectationsoutlinedintheseguidelines.